In this episode I'd like to take you on a journey from the skies above Ohio to the solid ground of life's realities. I will share my transformative experience of static line skydiving, a leap that was never on my bucket list but became a profound metaphor for life, fear, and legacy. Through the recounting of my jump, I draw parallels between the adrenaline-fueled moments of free fall and the daily challenges and triumphs faced by business owners. This episode is not just about...
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In this episode I'd like to take you on a journey from the skies above Ohio to the solid ground of life's realities. I will share my transformative experience of static line skydiving, a leap that was never on my bucket list but became a profound metaphor for life, fear, and legacy. Through the recounting of my jump, I draw parallels between the adrenaline-fueled moments of free fall and the daily challenges and triumphs faced by business owners. This episode is not just about...
The Art of Strategic Branding - Lysle C. Wickersham
Serve Strong Finish Strong
28 minutes
1 year ago
The Art of Strategic Branding - Lysle C. Wickersham
In this episode my guest, Lysle Wickersham, and I dive into the pivotal role of branding in business performance. We discuss how branding, more than just a logo or slogan, is a strategic foundation that connects emotionally with audiences, significantly impacting a company's value. More value, greater options for an exit down the road. The discussion then shifts to the relationship between branding, business strategy, and market research. It underscores the necessity of aligning the busines...
Serve Strong Finish Strong
In this episode I'd like to take you on a journey from the skies above Ohio to the solid ground of life's realities. I will share my transformative experience of static line skydiving, a leap that was never on my bucket list but became a profound metaphor for life, fear, and legacy. Through the recounting of my jump, I draw parallels between the adrenaline-fueled moments of free fall and the daily challenges and triumphs faced by business owners. This episode is not just about...
