SEO Is Not That Hard

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SEO Is Not That Hard

Edd Dawson

264 episodes

2 days ago

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

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Entrepreneurship

All content for SEO Is Not That Hard is the property of Edd Dawson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

Show more...

Entrepreneurship

Episodes (20/264)

SEO Is Not That Hard

Best of : Create More Than You Consume

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

2 days ago

9 minutes

SEO Is Not That Hard

Best of : Site Architecture For Topical Authority

Send us a text Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organizing website content in a way that builds authority over time. • Randomly posting content without strategic architecture makes it difficult for Google to understand your site • Topical clusters focus on specific areas that can be broken ...

4 days ago

8 minutes

SEO Is Not That Hard

Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone

Send us a text We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone. • Springtime-related change in podcast schedule with some best-of episodes coming up • Explanation of Brighton SEO conference and our minimal sponsorship package • Implementation of the curiosity gap principle using a scratch card promotion • Every conference attendee was a winner of at least something valuable • QR code st...

6 days ago

15 minutes

SEO Is Not That Hard

My Current Tool Stack

Send us a text The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift toward incorporating Large Language Models like ChatGPT and Claude into daily operations. • Comparison between current tool usage and tools mentioned 18 months ago • Large Language Models now essential for research, coding assistance, an...

1 week ago

15 minutes

SEO Is Not That Hard

Send us a text We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards. • Branded search refers to queries where users include your brand name in their search terms • Strong branded search signals to Google that your brand has credibility and authority in your niche • Branded searches typically enjoy higher click-through rates than generic queries • Google...

1 week ago

11 minutes

SEO Is Not That Hard

How to find when and how Google is crawling your site

Send us a text Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect issues before they become major problems. • Access the Crawl Stats Report via Settings in Google Search Console • Monitor total crawl requests, response time, download size, and crawl errors • Regular review helps detect issues before they...

1 week ago

12 minutes

SEO Is Not That Hard

GROWTH Framework - Step 6 : Hone & Repeat

Send us a text Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SEO experience, showing how to transform one-time optimization into a self-reinforcing cycle of ongoing growth. • SEO requires continuous attention due to evolving search algorithms and user behaviors • Regular content updates prevent stal...

2 weeks ago

15 minutes

SEO Is Not That Hard

How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett

Send us a text Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positioning, he built a thriving company helping UK businesses reduce energy costs after paying for finance by 10-20% through optimized solar installations. • Bootstrapped Greenhearth with just £15,000 in the first year versus his previous exp...

2 weeks ago

38 minutes

SEO Is Not That Hard

The AI Take on the GROWTH Framework

Send us a text Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology. • Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T) • The framework breaks down as Gather (finding audience questions), Refine (clustering questio...

2 weeks ago

26 minutes

SEO Is Not That Hard

Send us a text Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming. • Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for software development • Enables rapid prototyping and iteration through conversational feedback loops • Particularly useful for creating "software ...

3 weeks ago

15 minutes

SEO Is Not That Hard

Data Wins in SEO: Data is Your Moat.

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

3 weeks ago

12 minutes

SEO Is Not That Hard

GROWTH Framework - Step 5 : Tune

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

3 weeks ago

14 minutes

SEO Is Not That Hard

GROWTH Framework - Step 4 : Watch

Send us a text This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals. • Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user eng...

1 month ago

15 minutes

SEO Is Not That Hard

I'm away at a Mastermind meet-up

Send us a text We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members. • Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience If you’re interested in learning more about me personally or looking for dedicated consulting a...

1 month ago

15 minutes

SEO Is Not That Hard

Sitemap.xml - make it easy for bots to find your content

Send us a text SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now See Edd's personal site at edddawson.com Ask me a...

1 month ago

14 minutes

SEO Is Not That Hard

Robots.txt - upsides and pitfalls

Send us a text The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration. • Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations Keep tuning in for insights on SEO strategies and tools to enhance your website's performance! Learn m...

1 month ago

12 minutes

SEO Is Not That Hard

How Google dampens your ranking gains.

Send us a text Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user tru...

1 month ago

14 minutes

SEO Is Not That Hard

GROWTH Framework - Step 3 : Optimize

Send us a text This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions. See the work in progress doc at : https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing SEO Is ...

1 month ago

14 minutes

SEO Is Not That Hard

GROWTH Framework - Step 2 : Refine

Send us a text This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap. • Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clust...

1 month ago

15 minutes

SEO Is Not That Hard

Use Authority Signals

Send us a text Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance. • Introduction to authority signals and their significance • Discussion on the concept of As-Seen-On logos • Steps for collecting and displaying logos effectively • Best practice...

1 month ago

12 minutes