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SEO Is Not That Hard
Edd Dawson
351 episodes
22 hours ago
Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy. I share a straight-talking breakdown of link economics in 2025,...
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Marketing
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All content for SEO Is Not That Hard is the property of Edd Dawson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy. I share a straight-talking breakdown of link economics in 2025,...
Show more...
Marketing
Technology,
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6e/5a/e4/6e5ae49e-76d1-f5d9-e03b-07d7614cf60a/mza_4121800901943679645.jpg/600x600bb.jpg
Entities Part 1 : Things not Strings
SEO Is Not That Hard
12 minutes
1 month ago
Entities Part 1 : Things not Strings
Send us a text Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” shift and explore how Hummingbird, BERT, and advances in NLP turned SEO from phrase-matching into meaning-making. Along the way, we show how entity clarity powers knowledge panels, fuels AI answers, and builds the kind of topical authority ...
SEO Is Not That Hard
Send us a text Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control and link velocity to detection patterns, manual actions, and painful clean-ups, we map the full lifecycle of a PBN so you can make informed choices about your link strategy. I share a straight-talking breakdown of link economics in 2025,...