This week Allie shares the importance of public relations in your marketing strategy. Did you know when it comes to PR, you can repurpose everything on social media and more? Talking points, quotes, and tone should be cohesive across all marketing platforms and how you show up as a brand. Public relations is another great way to being reflective, interchangeable and develop a marketing strategy for your brand that’s trustworthy and creates growth for your business.
Allie talks about the importance of engaging your audience and how PR can be a powerful tool to accomplish your goals. Making the right PR moves, mentioning the right resources, and stepping into the confidence of being an expert in your field can elevate your relationship with your audience and grow your business!
If you’re looking for a public relations company to work with reach out to Allie at Fame + Fortune for all your social, marketing and PR needs. Head over to the website IwantFame+Fortune.com
🔔 Subscribe for more tips!
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow Allie on social Instagram + TikTok
Xx, Allie
This week Allie talks with Personal Branding Strategist and business coach, Robyn Graham. Knowledgeable, personable, and a master at her craft, Robyn joins to share how she helps women find clarity around their purpose, build a personal brand, and a strong foundation for long-term success.
Navigating entrepreneurship with anxiety can be challenging. Robyn shares snippets from her latest book, “You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You.” She shares about the mindset shift a business owner can create approaching areas as problems you can solve for your client and how the journey is important.
This episode is packed full of encouragement and tactical tips. Tackling imposter syndrome, how to tell your story with confidence, clarity and creating content piece-by-piece to avoid overwhelm and burnout. As Robyn likes to say: “Practice doesn’t make perfect, practice make progress.”
She’s such a light and bank of knowledge that you are sure to get something from this episode!
If you’re looking to connect or interested in anything mentioned on today’s episode with Robyn:
Check out The Robyn Graham Show anywhere you listen to podcasts!
Website packed full of resources: therobyngraham.com
Get a copy of Robyn’s book: “You, Me, and Anxiety: Take Action Over Anxiety to Enjoy Being You”
Teen Edition, Parent Edition, Journal
Email: Robyn@therobyngraham.com
🔔 Subscribe for more tips!
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow Allie on social Instagram, TikTok
Xx, Allie
This week Allie shares snippets from one of her favorite business books: Building a Story Brand by Donald Miller.
“When we identity something our customer wants and communicate it simply; the story we are inviting them into is given definition and direction.” – Donald Miller
It’s no surprise this is one of her favorites. Donald’s book is to the point, full of helpful business boosting tips and all easy to read and apply. In this episode Allie unpacks a few favorite sections. Thinking through our dreams and how can we integrate them into our marketing, so people are drawn to the same story and even picture it in their own life. Implementing a call to action for consistency and clarity. Taking steps in your brand authority and leadership and nailing down that target audience so we know exactly how to provide your product or service.
GIVEAWAY: In addition to Building A Story Brand Allie is also throwing in Influence, The Psychology of Persuasion by Robert Cialdini and Russell Branson’s The Funnel Cookbook. Making for a whole bundle of business boosting books. To enter the giveaway Find all the details and how to enter to win on Allie’s Instagram
🔔 Subscribe for more tips!
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow Allie on social Instagram and TikTok
Xx, Allie
Is public relations really something I need to be focusing on in my business? I think you should be even if you’re just getting started and in this video we unpack why.
PR integrated into your marketing can boost a business. It’s professional, cohesive and there’s no confusion when it comes to who you are and what you do for your customers and your community.
In this video we break down a stair-step approach to building awesome PR for your business. Prioritizing your local market and pitching with your audience and the audience of your outlets in mind.
Become a leader in your industry and apply these awesome public relations tactics to your business today!
🔔 Subscribe for more tips!
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow me:
Xx, Allie
This week, Allie shares a helpful time management strategy she’s been loving. When it came down to it, she noticed she was doing the same reoccurring tasks every day and frequently having to rewrite for the next day. These were simple 5-to-10-minute tasks but in rewriting them every morning she knew there was a better way to optimize this time.
She decided to get intentional, and for 30 days she time blocked out segments within her day for maximum efficiency and peace of mind. Her time scheduling tactic of opening and closing daily tasks have transformed how she does business and shows up for her clients.
If you have questions about time blocking drop them in the comments or DM me on Instagram @thealliemartin I would love to hear from you!
· Learn how to be your OWN publicist in my brand new course
· GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
· For daily tips and to stay connected follow me:
· Instagram.com/thealliemartin
Xx Allie
This week, Allie shares important lessons she's learned from her business in the first half of 2022! Reflection is a game changer for a growing business. From laying out the month ahead, tracking and analyzing what platforms are working for you to the importance of learning through courses, books and mentorships; Allie reflects on lessons learned and how you can apply these lessons to your business as well. She drives home being realistic, determining growth areas for your business and finding the correct course of action. This is going to build up those numbers and really create some movement. Enjoy this reflection episode and let's get fired up to finish out the year strong!
Xx, Allie
In this episode, Allie chats with McKinzie Sheridan. A new business owner and absolute light! Her personality shines through her blossoming business with so many dreams and ideas on the rise.
A natural born leader, McKinzie has always been the reliable and go-to person to add a pop of fun and style to any event.
As a planner and dreamer she settled into a successful career as a Pediatric Speech Language Pathologist. In 2020/2021 McKinzie’s life drastically changed and she took on a new perspective, viewing the world as her oyster. Taking a leap, she launched her gifting business McKinzie Rae Services.
Her motto is: “Spread and cultivate joy in everything, everyday.” Believing in the impact a person can have feeling seen, known and loved. Being in such a heavy field of speech therapy, she dreamed of having career balance where she could be impactful and make a difference both in her career and her new light-hearted gifting business.
VIP Accelerator was amazing for growing her business. What she calls a great investment and so thankful for the intentionality behind the course and how she’s been savoring every step along the way. She’s leaving the course confident with direction in her new business, concrete logistics and a great community of entrepreneurial women.
Find out more about her story by listening to the full episode.
JOIN THE VIP ACCELERATOR NOW: thevipaccelerator.com
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow me on Instagram and TikTok!
Xx,
Allie
In this episode, Allie chats with Ann McKitrick. A women with a passion for child development and a big heart for teaching. She perused a degree in early child development and secondary education.
Landing a wonderful opportunity obtaining a masters degree in human development and family studies. She went on to intern at The Infant Development Center and fell in love with the work she was doing.
With a passion for the developmental side of young children, Ann spent most of her career in academia teaching psychology and sociology. After resigning from her position at the University of Houston Texas, she started a business for early childhood teachers; Texas Childcare Training. A catalogue of courses that anyone in licensed childcare can take.
With a new found love for entrepreneurship she paired up with her daughter, and launched Nurtured Noggins; Nurturednoggins.com. What started as a mommy blog while her daughter walked through motherhood of her own.
After falling to the wayside, Ann held onto the domain. Years later she checked back and the vlog had gone viral! She immediately saw a need and opportunity for a young audience hungry for information. Young moms to looking for resources to interact with their babies. So she pivoted and started nurturing Nurtured Noggins. Working with young parents of young children.
Find out more about her story by listening to the full episode.
JOIN THE VIP ACCELERATOR NOW: thevipaccelerator.com
Learn how to be your OWN publicist in my brand new course
GRAB A FREE 2022 SOCIAL MEDIA CALENDAR
For daily tips and to stay connected follow me on Instagram and TikTok
Xx, Allie
This week, Allie talks about the next round of the VIP Accelerator, what that means for your business and how you can get on that waitlist! This 6-month group coaching program is directed towards female business owners in their first 5 years of business.
The VIP Accelerator specializes in visibility, brand confidence, reaching your ideal target market and how we can create financial momentum in our products and services. She breaks down the 6 months of this course and everything that’s included. 60-minute coaching calls, monthly business books, how to sell to your ideal customer, what operations looks like for you, guest speakers and real-world applications to accelerate you into the next phase of your business.
Join the VIP Accelerator Waitlist (be the first to jump on during July 6th pre-sale for $600 off!)
Learn how to be your OWN publicist in my brand-new course
Grab a FREE 2002 Social Media Calendar
For daily tips and to stay connected follow me on Instagram
Follow me on TikTok
Xx, Allie
In this episode, Allie and her VIP Accelerator student Brooklyn dive in deep about the program. Brooklyn kicks off by telling us about herself. She is a full-time graphic designer and podcaster, mom, and wife. She spends her day trying to find the sweet spot of balancing work life and home life. In her spare time, she loves to read inspirational and motivational books, a self-confessed dork (her words). Her work is her joy and she believes that if you love what you do then you never work a day in your life. Brooklyn continues to talk about her journey with her career and how it has changed over the years, she has touched different areas of her industry that helped her to learn and grow. Allie can attest to the brilliant work that she does as one of her clients! She confesses that her direction is good however Brooklyn always takes work to the next level, the sign of a true professional.
If you want to join the next VIP Accelerator group, you can join the waitlist here: https://airtable.com/shreCGzeUrBLWJpZg
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
In this episode, Allie gives Russell Brunson’s book, Traffic Secrets, a raving review. Every month, Allie sends out a book to her VIP Accelerator group, and they all read it together and then discuss it on their weekly call. Allie talks about how overwhelmingly fantastic it was, particularly for those who have only been in business for a little bit and maybe haven't quite found their groove in bringing in those leads just yet. Allie believes what it comes down to is (when thinking about traffic secrets) that we’re able to bring those consistent leads in. The tactics taught in this book really allow you to have that constant flow and do the things you should be doing every day, every week, every month. Allie says this is a fantastic book if you’re into business. She says it has very tangible takeaways that you can write on your to-do list and do the very next day. Russell uses real-life examples, evergreen tips, and suggestions that will be valuable for years to come.
If you want to join the next VIP Accelerator group, you can join the waitlist here: https://airtable.com/shreCGzeUrBLWJpZg
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
In this episode, Allie chats with an inspiring woman who over the years has worn many hats: speaker, influencer, spokesperson, mom! Monica opens up about her incredible journey from her 15-year career in journalism to where she is today. She describes herself as a person who worked hard and had all the things. Monica started out working in her hometown in Louisville, Kentucky, hustling doing traffic reporting and then anchoring on the weekends. Suddenly, she was working Monday through Friday on the morning show reporting. She became an award-winning journalist for covering Muhammed Ali’s funeral. It seemed like Monica was on a forward trajectory, but in November of 2021, everything changed.
Monica goes on to say that she used this opportunity to take stock of what was important and everything she had learned and gained in life. She asked herself, "What’s next for me? What am I passionate about?" Connecting with Allie has played a really important part in what’s next for Monica. She has a story to tell, a story about success and how she made it to where she is today with those dramatic changes in life. With grit, grace, and gratitude is how she now chooses to live every day.
To join the wait list for the next round of The VIP Accelerator, visit https://airtable.com/shreCGzeUrBLWJpZg
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
This week, Allie is super excited to give away her Social Media Planning Pad for FREE. No, it is not just a download, it is a physical planning pad that lives on your desk and lasts for more than two whole years. Allie talks about how she had a client a couple of years ago and they always had an understanding that she would be coaching and teaching her how to take her social media back over on her own. Through the coaching and teaching about why content pillars were important, etc., Allie’s client shared that she just really wanted all of this on paper, written on something that could live on her desk. Allie couldn’t have agreed more, she has plenty of experience writing down ideas on post-its or loose pieces of paper that inevitably wind up lost, and so the idea for her desk planner was born. Every single month is one page, and it allows you to map out what content you need to be sharing on your social media. Allie’s favorite part is that you can still use your trusty post-it notes, but they are all kept in one place!
Get yours at https://freesocialmediapad.com/
Happy planning, friends!
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
In today’s episode, Allie shares the benefits of using a paper social media planner. Paper? What is this, the 90’s? Well, let me tell you... Allie designed this one-of-a-kind planner herself in response to a desire from many of her clients! They would tell her, "I really just can't work with digital planners. I want something I can easily write down and go." Allie talks about using her paper planner, which has enough pages to last more than two years! It’s a super helpful tool to organize your thoughts. Listen to the full podcast to hear more about the key social media categories listed on the planner. And… Allie’s additional hack! Remember to grab your free copy at the end of the episode; there are limited numbers! https://freesocialmediapad.com/
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
This week, Allie is diving into "the best business book" she’s read in a long time, and don’t just take her word for it; the members of her VIP Accelerator group agree. Allie admits that it is a deep book that takes a lot of concentration and focus, but the rewards are bountiful. Influence by New York Times bestselling author Robert Cialdini explains the most foundational persuasion tactics in business by going to the heart of the business and how to market yourself. He cleverly uses memorable stories and relatable examples.
If you are looking for a business book to really dive into, this is one you definitely want to consider. Walk away completely understanding and feeling more aware of what’s happening in the marketing world. Listen to Allie’s full review and support this podcast.
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
Allie is jumping right in with fellow podcast host Paola Soares. It all started when Allie was on Paola’s podcast--But First She Failed, so they decided to go full circle. But First She Failed features trailblazing women that are dominating their industries with a focus on their moments of failure and how those moments propelled them to where they are today. The concept of the podcast is to redefine the idea of failure through lived experiences and to illustrate how failure is all part of the process towards success and purpose. Paola speaks to the fact that she doesn’t actually believe in failure and she sees it as "you win or you learn." Paola goes on to talk about what failure means to her and how her podcast was birthed from her own failure.
Finally, Paola talks about what is next for her and how she just started coaching women who feel that they are meant for more or who are stuck in a rut. You are now able to book a breakthrough call with her, and from this, she will create a 30-day plan to get you on track for that dream job or dream business! It’s always a pleasure chatting with Paola. Be sure to listen to the full episode.
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
In this episode, Allie is diving into her Q1 recap for Fame and Fortune. You may be thinking, Q1 has been over for a few weeks, so why are we talking about it now? The reason Allie is sharing what happened in Q1 with Fame and Fortune is that this is something she wants you to understand about her business, giving you transparency about what a small business has to deal with in the backend. Spoiler alert: Allie talks about how she was able to meet 5 of her 6 Q1 goals and what that meant for Fame and Fortune. Here are the goals she set for Q1:
We hope this episode gives you more insight into what it takes to manage a small business.
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
As another semester draws to a close, I am reflecting on what I have learned over the past school year. I’ve had the privilege of remembering a time when I was a college student and tapping into things I had almost forgotten about whilst learning 5 valuable new lessons.
1. Don't be afraid to get back to the basics.
2. Say yes to opportunities.
3. Networking is still king.
4. Call on others and experts.
5. Show up.
Fame and Fortune's website: iwantfamefortune.com
Fame and Fortune's YouTube: https://www.youtube.com/channel/UCHGArdECo2UfBUGzu5ZkkhQ
Fame and Fortune's Instagram: https://instagram.com/thealliemartin
Fame and Fortune's TikTok: https://tiktok.com/@thealliemartin
Kim Morrison is the cozy gatherer, creating thoughtfully appointed experiences through her small business, The Hygge Gathering. I love the work that she does because it makes everyone feel warm and fuzzy. Keep listening to learn more about the transformation she has experienced in her business.
Check out her website here.
Siobhan Dolan took something that happened in her life that she found healing from and turned it into an opportunity to help others going through a similar experience. Take a listen at the success she has had in working with a visibility coach to drill down to exactly what she needs to be doing in her business to move the needle and grow. Check it out!