This week Allie shares snippets from one of her favorite business books: Building a Story Brand by Donald Miller.

“When we identity something our customer wants and communicate it simply; the story we are inviting them into is given definition and direction.” – Donald Miller

It’s no surprise this is one of her favorites. Donald’s book is to the point, full of helpful business boosting tips and all easy to read and apply. In this episode Allie unpacks a few favorite sections. Thinking through our dreams and how can we integrate them into our marketing, so people are drawn to the same story and even picture it in their own life. Implementing a call to action for consistency and clarity. Taking steps in your brand authority and leadership and nailing down that target audience so we know exactly how to provide your product or service.

GIVEAWAY: In addition to Building A Story Brand Allie is also throwing in Influence, The Psychology of Persuasion by Robert Cialdini and Russell Branson’s The Funnel Cookbook. Making for a whole bundle of business boosting books. To enter the giveaway Find all the details and how to enter to win on Allie’s Instagram 

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Xx, Allie