In this episode of Search with Candour, host Jack Chambers-Ward interviews SEO expert Alex Galinos.
Alex shares insights on how to shift from focusing solely on traffic and SEO metrics to a revenue-driven approach that aligns with business objectives.
They discuss the integration of business intelligence with SEO, conversion rate optimisation, and the implications of AI and LLMs on SEO strategies.
Alex also provides actionable tips, tool recommendations, and real-life examples from his work at Hoppa to illustrate how SEO can directly contribute to business growth.
Tune in to learn how to maximise the monetary value of your SEO efforts and drive real business results.
Follow Alex:
Previous episodes:
00:00 Introduction
03:40 Sponsor: Serpzilla
05:54 Upcoming Live Podcast
08:12 Interview with Alex Galinos
38:46 Data-Driven Decisions and Attribution Models
40:46 The Great Decoupling and Impressions Debate
43:10 Seasonality and Diversification in Business Strategies
49:49 Maximising Revenue Through Targeted Traffic
58:17 Actionable SEO Tips and Tools
01:02:50 Final Thoughts and Recommendations
Are you getting the most out of your organic shopping feed?
Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.
Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.
Follow Alex:
Resources:
00:00 Introduction
02:07 Upcoming Guests and Events
05:47 Sponsored by Fatjoe
07:34 Interview with Alex Wright Begins
09:27 Importance of Organic Shopping Feeds
17:48 Setting Up and Optimising Shopping Feeds
33:10 Common Mistakes and Best Practices
37:05 Importance of Team Communication in Digital Marketing
37:34 Utilising Supplemental Feeds for Enhanced Control
39:45 Introduction to Manufacturer Center
42:00 Exploring New Shopping Features and AI Integration
43:54 Challenges and Considerations with Agentic Search
50:09 Impact of Dynamic Pricing and Data Quality
52:34 Future of Search and E-commerce Strategies
58:10 Real-World Accessibility and Multimodal Search
01:04:58 Recommendations and Final Thoughts
In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.
The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.
Follow Jarno:
Resources:
00:00 Introduction
01:20 Welcome to Search with Candour
02:57 Sponsor Message: Fat Joe
04:39 Welcome Jarno van Driel
06:22 The Evolution of Structured Data
07:26 The Role of Schema.org and Community Contributions
12:35 The Future of E-commerce and AI Integration
13:20 The Importance of Structured Data in AI Mode
15:32 Challenges and Misconceptions in Structured Data
25:02 The Role of Structured Data in Knowledge Graphs
28:04 The Competitive Landscape of E-commerce
30:34 The Rise of TikTok as a Shopping Platform
32:46 Different Types of Structured Data
34:45 The Future of Structured Data and AI
39:29 AI and Search: Bridging the Gaps
43:01 Multimodal Search and Google Lens
43:42 E-commerce and Structured Data
46:43 TikTok E-commerce
52:00 Structured Data's Internal Benefits
01:02:02 Speakable Schema and Voice Search
01:05:44 The Future of AI and Job Impact
01:14:28 Conclusion and Future Guests
In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.
They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.
Sponsored by fatjoe:
Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/
References:
00:00 Introduction and banter
01:28 Discussing LLM Spam and Manipulation
02:16 Sponsor Message: Fatjoe
03:59 The Uses of LLMs in Search
06:03 Challenges and Future of AI Search
16:38 Phishing and Security Concerns with LLMs
19:54 Responsibility and Brand Protection
24:47 The Future of AI and Search
31:10 Damage Control in the Age of Generative AI
31:41 LLMs are Leaky Buckets
32:48 Firefighting Tools for AI Errors
34:22 The Importance of Brand Reputation
35:15 High-Value Leads and Conversion Rates
36:46 Misleading AI Conversations
37:27 SEO Strategies for E-commerce
40:14 The Future of AI in E-commerce
44:33 The Impact of AI on Consumer Behaviour
47:23 Concluding Thoughts and Upcoming Events
Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.
Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.
They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.
This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.
Stay tuned for actionable recommendations and a thoughtful discussion on improving workplace interactions.
Follow Salvatore
Salvatore’s recommendations
00:00 The Rule of 10 Seconds
01:28 Introduction
03:02 Sponsor: Fatjoe
04:49 Welcome Salvatore Manzi
05:21 The Importance of Communication in Tech Teams
08:59 Adapting Communication Styles
11:03 Managing Cognitive Load
18:56 Creating Inclusive Spaces for Neurodivergent Individuals
36:19 Understanding the Importance of SEO Jargon
38:14 Introducing the HIP Framework
40:20 The Power of Structure in Communication
46:07 Managing Overwhelm and Meeting Efficiency
52:00 The Art of Saying No
57:43 Metaphors and Mind Mapping
01:00:25 Recommendations
01:02:21 Conclusion and Upcoming Guests
In this episode, host Jack Chambers-Ward is joined by Harry Evans from Twelve Twenty Five to discuss the significance of incorporating video content into SEO and social media strategies for 2025.
Together, they explore why video content is a game-changer, share practical tips to get started, and provide insights on engaging your audience effectively.
The conversation covers real-world examples, actionable advice, and touches on evolving technologies in digital marketing.
00:00 Introduction
03:46 Welcome Harry Evans
05:16 The Importance of Video in SEO and Social Media
07:36 Real People, Real Impact
11:19 The Future of Video and Marketing Strategies
18:05 Client Success Stories and Practical Tips
41:17 The Two-Slice Toaster Dilemma
41:25 Marketing to Different Demographics
42:03 The Evolution of Brand Representation
44:05 Creating Engaging Video Content
45:17 Finding Your Voice on Camera
46:11 Overcoming the Fear of Recording
47:54 Practical Tips for Video Content Creation
54:17 The Importance of Consistency
01:01:13 Recommendations and Tools
01:12:58 Upcoming Episodes and Conclusion
Links to follow Harry:
Harry's recommendations:
Jack Chambers-Ward is joined by Ramon Eijkemanns to discuss how to calculate the value of SEO traffic and if SEO needs rebranding.
They explore the value of SEO traffic, the potential need for rebranding within the industry, and how metrics like market share and opportunity cost are redefining the field.
Ramon shares fascinating insights from his 20+ years in search marketing, including how to better calculate and communicate the true value of organic traffic. They also discuss the impact of AI and LLM on search behaviour and consumer visibility. Plus, Ramon shares his unique Blade Runner story!
Don't forget to like, subscribe, and engage with the podcast!
Follow Ramon
Ramon’s Recommendations
Links
00:00 Introduction
04:57 Ramon Eijkemanns' Background
07:03 SEO Opportunity Cost
09:02 Market Share and SEO
11:05 Challenges in Calculating SEO Value
17:33 The Future of SEO and AI
39:18 Technical SEO Campaign Success
40:19 Rebranding SEO
41:35 The Evolution of SEO Practices
44:01 The Importance of Results Over Methods
44:45 Rebranding the SEO Profession
47:58 SEO Job Titles and Industry Perceptions
51:40 Client Expectations and Industry Trends
56:45 Blade Runner and the Journey into SEO
01:03:53 Ramon’s Recommendations
01:10:49 Upcoming Guests and Final Thoughts
Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.
Links to follow Chris:
00:00 Introduction
01:01 Welcome to Search With Candour
02:40 Welcome Chris Ridley
04:31 The Concept of Search Cannibalisation
15:03 Implementing the Tool: Technical Details
17:40 Challenges and Future Adaptations
31:33 Understanding User Journeys and Brand Awareness
32:25 Google Ads Reporting and Data Transparency
34:55 The Importance of Business Objectives in Marketing
37:58 Multi-Channel Marketing Strategies
46:11 Effective Use of Remarketing
50:51 Recommendations and Tools for Marketers
56:56 Upcoming Guests and Future Topics
Jack Chambers-Ward sits down with Nick LerRoy to explore the landscape of SEO jobs in 2025.
They discuss how job roles in the SEO industry have changed, the impact of AI, and key skills that will keep professionals relevant.
Tune in for valuable insights on effective communication, personal branding, and navigating the job market in the ever-changing world of SEO.
Links to follow Nick
Nick’s site: https://nickleroy.com/
SEO jobs: https://www.seojobs.com/
SEO for lunch newsletter: https://www.seoforlunch.com/
LinkedIn: https://www.linkedin.com/in/nickleroyseo/
Bluesky: https://bsky.app/profile/nickleroy.com
Links to resources:
https://www.seojobs.com/community/seo-job-report/
https://www.seojobs.com/interview-questions/
Nick’s recommendations
https://fireflies.ai/
https://www.amazon.com/Collection-Books-Go-Givers-Go-Giver-Leader/dp/912406288X/
https://www.amazon.com/Psychology-Money-Timeless-Lessons-Happiness/dp/B08D9WJ9G8/
00:00 Introduction: The Future of SEO Jobs
01:30 Welcome to Search With Candour
01:55 Welcome Nick LeRoy
02:14 The Evolution of SEO Job Market
02:56 Nick LeRoy's Journey and Insights
04:15 The Shift Towards Personality-Driven Content
07:52 Challenges in the Current Job Market
16:28 The Expanding Role of SEOs
38:03 The Importance of Personal Branding
45:20 Job Search Journey and Building Rapport
46:46 Freelancing and the Importance of Reliability
50:15 The Small SEO Industry and Personal Branding
01:01:07 The Role of AI in SEO and Business
01:11:00 Effective Communication and Client Relationships
01:11:16 Final Thoughts and Recommendations
01:26:24 Outro
Jack Chambers-Ward is joined by Dana DiTomaso from Kick Point Playbook to discuss common mistakes seen in GA4 setups in 2025.
Jack and Dana get into topics like the importance of proper tag manager setups, dealing with duplicate traffic, and strategies for better data filtering.
Dana also shares horror stories from hundreds of GA4 audits and tips on improving GA4 configurations. Don't miss the practical insights and tips to enhance your digital marketing efforts!
Follow Dana
Resources
00:00 Introduction and Guest Introduction
00:10 Common GA4 Setup Mistakes
00:57 Podcast Introduction and Host Updates
02:44 Upcoming Events and Announcements
04:49 Conversation with Dana DiTomaso Begins
05:45 GA4 Horror Stories and Common Issues
09:45 Advanced GA4 Tag Manager Tips
15:14 Importance of Proper Traffic Filtering
22:32 Tracking AI Traffic and Brand Building
34:59 Challenges in Digital Marketing and Analytics
41:35 Mike's Report and Learning Habits
44:31 The Importance of Annotations in GA4
56:01 Challenges with GA4 Implementations
01:01:30 Using BigQuery with GA4
01:03:01 Content Marketing Strategies with SparkToro
01:05:29 Personal Interests and Recommendations
01:13:00 Wrapping Up and Future Plans
Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: https://www.owainlloydwilliams.com/LinkedIn: https://www.linkedin.com/in/owain-lloyd-williams-a8967852/ Bluesky: https://bsky.app/profile/owainlloydwilliams.comChapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Across Teams41:20 Challenges with Small vs. Enterprise Clients41:44 Strategies for Startups Competing with Giants42:37 Leveraging AI and Conversational Content44:53 The Agility Advantage of Small Brands46:04 Building Effective B2B Relationships47:42 Integrating SEO into Content Production49:43 Impact of AI on B2B vs. B2C52:35 Actionable SEO Tips for B2B Brands55:30 Recommended Tools and Software57:38 Personal Recommendations and Podcast Wrap-Up01:13:45 Conclusion and Upcoming Guests
Jack Chambers-Ward gathers an esteemed panel of SEO all-stars: Dawn Anderson, Jono Alderson, Myriam Jessier, and, the birthday boy himself, Chris Green.
Together, they discuss the future of search, focusing on key topics such as the impact of AI mode, the evolution of search behaviour, and the transparency of data.
Tune in for an insightful discussion from these industry experts about how they are navigating the ever-shifting SEO landscape and what it means for the future of search marketing.
Follow Chris:
🎂Website: https://www.torquepartnership.com/
🎂LinkedIn: https://www.linkedin.com/in/chrisgreenseo/
🎂Bluesky: https://bsky.app/profile/chris-green.net
Follow Dawn:
🏃♀️Website: https://bertey.com
🏃♀️LinkedIn: https://www.linkedin.com/in/msdawnanderson/
🏃♀️Bluesky: https://bsky.app/profile/dawnieando.bsky.social
Follow Jono:
🎮Website: https://www.jonoalderson.com/
🎮LinkedIn: https://www.linkedin.com/in/jonoalderson/
🎮Bluesky: https://bsky.app/profile/jono.id
Follow Myriam:
🐙Neurospicy: https://www.neurospicy.agency/
🐙 Pragm: https://www.pragm.co/
🐙LinkedIn: https://www.linkedin.com/in/myriamjessier/
🐙Bluesky: https://bsky.app/profile/myriam.dopamine.builders
00:00 Introduction and Episode Overview
02:32 Introducing the SEO all-stars
04:37 The Future of Search and AI
05:23 Social Contract with Google
11:39 Challenges and Opportunities in SEO
22:29 Legal and Ethical Considerations
27:55 Google's Role and Responsibilities
36:00 Impact of AI on Gen Z and Millennials
36:11 Google's Rethinking Search with AI
36:55 Organisational Commitment to AI
38:47 Challenges for Tool Providers
40:26 The Impact of Multimodal Search
47:13 What is “High Quality Content”?
57:09 Brand Trust and AI Narratives
01:08:12 Google's Market Share and Future
01:11:53 Closing Thoughts
Jack Chambers-Ward and Mark Williams-Cook explore all the latest updates from Google I/O 2025. There were some HUGE announcements, including AI mode, personalisation in search, and agentic search.
The discussion also covers the challenges of tracking traffic from AI Mode, ads in AI Overviews and AI Mode on ad revenue, and the future of content creation for informational websites. Plus, we answer listener questions and discuss reactions from across the SEO industry.
Chapters
00:00 Introduction
00:16 Google IO Highlights and Initial Reactions
01:03 AI Mode launches in the US
03:34 Challenges and Opportunities with AI Mode
06:13 The Future of Rank Tracking and Personalisation
09:19 AI Agents coming to Google Search
14:54 Ads in AI Mode and AI Overviews
19:44 Deep Search and Content Visualisation
25:40 Q&A: How are you tracking AI traffic? How are you communicating with clients?
31:48 Q&A: Do you think that PAA questions will mirror prompts in the future will alsoasked.com pick these up?
33:54 Q&A: How do you think websites whose business model depends on informational content will survive?
42:24 Q&A: How can we navigate this time where execs must focus less on falling traffic & conversions?
43:46 Q&A: What is happening to our understanding of the user? Will we only need to understand how AI reasons, not humans?
50:13 Ashley Segura’s reaction to Google I/O
51:03 Tamara Novitović’s reaction to Google I/O
52:36 Sam Torres’s reaction to Google I/O
54:21 Final Thoughts and Future Discussions
Links
Kobi Omenaka joins Jack Chambers-Ward to explore ways to find keywords for free.
They discuss the benefits of using customer conversations, news trends, and various free tools like Google Keyword Planner and Search Console.
The episode also delves into the importance of understanding search intent and maximising the impact of small, engaged communities.
Tune in for actionable tips and strategies to enhance your keyword research without breaking the bank.
Follow Kobi
00:00 Introduction to Free Keyword Research
01:19 Meet the Guest: Kobe Omenaka
04:13 Kobe's Digital Marketing and Podcasting Journey
07:21 Exploring Free Keyword Research Tools and Strategies
20:47 The Importance of Understanding Customer Language
33:03 Understanding Your Audience
34:16 The Power of Branding
36:25 The Importance of Touchpoints
40:10 Keyword Research and Content Creation
49:53 Community Engagement and SEO
54:16 Kobi’s recommendations
01:03:28 Conclusion and Upcoming Episodes
Join Jack Chambers-Ward for a conversation with Greg Finn, co-founder of Cypress North and co-host of the fantastic Marketing O-Clock and It's New podcasts.
The lads discuss what the next five years will look like for PPC Google Ads, SEO, and digital marketing. Greg shares insights on the evolving landscape of AI in search, the growing integration of ads, and the importance of adapting to new trends and technologies.
Jack and Greg also discuss how digital marketers should break out of niche silos and pay attention to the broader changes in the industry.
We also learn how much Greg loves revenge.
Spoiler: It's a lot.
Links to follow Greg:
📈Cypress North: https://cypressnorth.com/
🎧Marketing O’Clock: https://marketingoclock.com/
👉LinkedIn: https://www.linkedin.com/in/gregfinn
▶️It’s New: https://www.youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp
Recommendations
🛠️Recommended tool = https://www.scrapebox.com/
📖Never Split the Difference by Chris Voss https://bookspaperscissors.co.uk/collections/business/products/never-split-the-difference-by-chris-voss
📖Radical Candor by Kim Scott - https://www.radicalcandor.com/
💪Reacher on Amazon Prime
📖The Terminal List - https://www.officialjackcarr.com/books/the-terminal-list/
Chapters
00:00 Introduction
01:12 Introducing Greg Finn
02:46 The Importance of Staying Informed in Digital Marketing
04:18 The Evolution of PPC and SEO
05:48 Challenges and Changes in the Digital Marketing Landscape
07:47 The Role of AI in Digital Marketing
11:50 The Future of Search and Digital Marketing
14:21 Adapting to New Trends and Technologies
16:11 The Impact of AI on PPC and SEO
19:17 The Shift Towards Community and Creator-Based Content
36:26 Following Writers and Artists: A Game-Changing Experience
37:01 The Rise of Authenticity in Content Creation
37:54 The Shift in Publishing and Content Creation
38:51 The Future of AI in Search and Advertising
39:34 Challenges and Opportunities in AI-Powered Search
40:12 The Evolution of Ads in AI Search
41:57 The Impact of AI on SEO and PPC
44:41 The Future of Keyword Targeting and Search Behaviour
46:40 The Role of Personas and Broad Match in Advertising
48:16 The Challenges of Data and Reporting in AI Search
54:30 The Future of Subscription Models in Search Engines
57:34 Tools and Recommendations for Marketers
01:03:59 Concluding Thoughts and Future Episodes
Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.
Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.
They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space.
Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.
Links to follow Irina Papuc
🚀Galactic Fed: https://www.galacticfed.com/
🚀Follow Irina on LinkedIn: https://www.linkedin.com/in/irinapapuc/
Irina's Recommendation
Chapters
00:00 Introduction
01:57 Meet Irina Papuc: Co-Founder of Galactic Fed
02:08 The Future of AI Search and LLMs
02:58 The Rise of Chat GPT and AI Search Engines
06:24 Optimising Content for AI Overviews
22:35 The Importance of Brand Mentions in AI
32:21 The Focus on Ad Revenue
32:44 Exploring Alternative Search Engines
34:01 The User Experience in Search
35:13 Google's Response to AI Competition
37:06 The Future of Search and Brand Loyalty
41:52 The Importance of Authenticity in Content Creation
52:13 Irina’s Recommendations
57:53 Outro
Join Jack Chambers-Ward in this episode of Search with Candour as he sits down with Tom Winter from SEO Wind to discuss the future of SEO and AI agents.
Discover how AI agents can optimise your workflow and solve problems using multiple tools.
Tom breaks down the technical aspects and practical applications of AI in SEO, touching on keyword clustering, internal linking, and content creation.
Plus, get insights into the latest trends and the future evolution of search and technology.
Follow Tom Winter
⭐SEO Wind: https://seowind.io/
⭐Tom on LinkedIn: https://www.linkedin.com/in/tom-winter/
Recommendations
⭐Make.com: https://www.make.com/
⭐Hunch Tools: https://hunch.tools/
⭐Crystal Carter - LLM visibility: https://www.wix.com/seo/learn/resource/llm-visibility-vs-seo-kpis
Resources
⭐https://deepmind.google/technologies/project-mariner/
⭐https://ai.google.dev/competition/projects/jarvis-ai-2
Chapters
00:00 Introduction to AI Agents and SEO
00:59 Meet Your Host and Guest
01:38 Understanding AI Agents
04:10 Defining AI Agents and Their Uses
06:04 AI Agents vs. Workflows
09:21 Human Element in AI Processes
15:36 Automating Reporting and Workflows
23:25 Content Creation with AI Agents
29:39 Overcoming Analysis Paralysis in Content Creation
30:49 The Challenge of Internal Linking with AI
34:06 Leveraging Google Search Console for SEO
37:25 The Future of AI Agents in Search
42:44 The Evolution of Search Queries
45:54 The Role of AI Agents in Everyday Tasks
49:22 Monetisation Challenges for AI Agents
51:47 Predictions for the Future of SEO
54:19 Recommended Tools and Resources
57:10 Conclusion and Upcoming Episodes
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.
In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.
The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.
Matt's recommendations
🛠️Tool Recommendation - Sparktoro
📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz
Follow Matt Kohli
Chapters
00:00 Introduction
02:55 Introducing Matt Kohli and His Journey
04:34 Challenges and Strategies in Building an Agency
08:56 Importance of Collaboration and Client Communication
13:26 Managing Finances and Essential Tools for an Agency
16:12 The Value of Niching Down and Offering Multi-Channel Services
24:09 Balancing Strategic and Hands-On Work in an Agency
33:27 Reflecting on Experience and Continuous Learning
38:54 The Importance of Community and Networking
43:01 Challenges and Realities of Starting an Agency
45:26 Balancing Flexibility and Structure
56:21 Managing Expectations and Delivering Promises
58:05 Weekly Recommendations and Closing Thoughts
Disclaimer: Sorry for the audio quality, technical difficulties meant we had to use our backup audio! Jack tried his best to fix it - we hope you can still enjoy the episode!
Search with Candour and The SEO Mindset podcast bring you another amazing podcast event, live from Brighton!
Sarah, Tazmin and Jack will be giving actionable tips and advice on authentic personal branding as well as sharing their own experiences. Together, we’ll explore strategies to define, communicate, and amplify your unique value. Get ready to unlock your potential and leave with tools to build a brand that truly represents you and your business.
Headline sponsor - SISTRIX
SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook.
With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across Tiktok, Instagram and YouTube.
The SEO Mindset podcast
Search with Candour
Jack Chambers-Ward is joined by guest Grace Frohlich, SEO Senior Manager at Brainlabs, to explore how to map user journeys and understand customer paths in search.
Grace also shares insights into using AI to create detailed user personas and map motivations behind searches and practical steps for tracking user journeys and keyword tagging to enhance search strategies.
Follow Grace
Chapters
00:00 Introduction to User Journeys
01:56 Sponsored by AlsoAsked
03:21 Introducing Grace Frohlich
04:31 Understanding User Journeys
07:16 The Importance of Search Intent
15:03 Creating Bespoke User Personas
20:16 Motivations and Non-Linear Journeys
25:49 Search Intent and Motivations
30:08 The Evolution of Search in 2025
30:22 Personalised and Conversational Search
32:33 Integrating Social Platforms into Customer Journeys
36:42 Milestones and Pain Points in User Journeys
46:32 Tracking and Organizing Search Data
54:34 Final Thoughts and Future Episodes
