Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.
Links to follow Chris:
00:00 Introduction
01:01 Welcome to Search With Candour
02:40 Welcome Chris Ridley
04:31 The Concept of Search Cannibalisation
15:03 Implementing the Tool: Technical Details
17:40 Challenges and Future Adaptations
31:33 Understanding User Journeys and Brand Awareness
32:25 Google Ads Reporting and Data Transparency
34:55 The Importance of Business Objectives in Marketing
37:58 Multi-Channel Marketing Strategies
46:11 Effective Use of Remarketing
50:51 Recommendations and Tools for Marketers
56:56 Upcoming Guests and Future Topics
