Scale With Us

EXPLORE

Society & Culture

© 2024 PodJoint

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/7d/d8/61/7dd8610f-eca2-49ba-18be-de1532feb406/mza_12338224352179766492.jpg/600x600bb.jpg

Scale With Us

Jess Whatman & Hermione Gardiner

29 episodes

1 week ago

Your socials look great, your website is live… but when was the last time you actually emailed your database? In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing database chaos to crafting emails people actually want to open (and act on). We break down what’s working in our own email marketing, why your CRM might be letting you down, and how to make email part of your content and conversion strategy without sounding sp...

Show more...

All content for Scale With Us is the property of Jess Whatman & Hermione Gardiner and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Your socials look great, your website is live… but when was the last time you actually emailed your database? In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing database chaos to crafting emails people actually want to open (and act on). We break down what’s working in our own email marketing, why your CRM might be letting you down, and how to make email part of your content and conversion strategy without sounding sp...

Show more...

Episodes (20/29)

Scale With Us

Inbox to Income: Using Email to Build Trust and Get Leads

Your socials look great, your website is live… but when was the last time you actually emailed your database? In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing database chaos to crafting emails people actually want to open (and act on). We break down what’s working in our own email marketing, why your CRM might be letting you down, and how to make email part of your content and conversion strategy without sounding sp...

1 week ago

29 minutes

Scale With Us

Show Up Daily (Even If You’re in Trackies): Content Habits That Actually Work

If you’ve ever put off posting because your hair’s a mess, or skipped stories because you “don’t have anything to say” — this episode is for you. We’re breaking down what it really takes to show up daily on social media, build trust, grow your brand and stay consistent (without spending all day online or needing perfect lighting). We also talk about creating better habits, overcoming mindset blocks, and why daily content is more powerful than you think — even if it’s not polished or planned. ...

2 weeks ago

27 minutes

Scale With Us

Using AI to Scale Your Content (Without Sounding Like a Robot)

If you’re still doing all your marketing from scratch, this episode might just change your life (or at least your calendar). This week, we’re breaking down how to actually use AI in your marketing — from custom ChatGPT bots to video editing tools and competitor research. We also talk through why generic prompts give you generic content, and how to get way better results (even if you're not techy). Plus, we share the exact AI tools we’re using right now, how we’re training our teams and VAs, a...

3 weeks ago

33 minutes

Scale With Us

Your Digital Footprint Matters: Reviews, Reputation and What People Really See When They Google You

When was the last time you Googled yourself? In this episode, we’re talking all things digital footprint—what people see when they search for you or your business, and how your online presence could be helping (or hurting) your reputation. From old reviews and out-of-date socials to no Google presence at all, we cover what to check, how to clean it up, and how to use reviews in a smart and simple way to build trust and grow your brand. Whether you’re a solo agent, a PM running a portfolio, or...

3 weeks ago

30 minutes

Scale With Us

Bus Stops, Billboards and Big Marketing Mistakes: Where Real Estate Agents Go Wrong

This one might ruffle a few feathers... but we’re going there. In this episode, we’re unpacking why real estate agents are still spending big money on billboards and bus stop ads, and why it might not be the best use of your budget. We break down three major problems with this kind of “visibility” marketing, plus better, smarter, and actually measurable ways to get in front of the right people in your market. We also share creative marketing ideas that actually get attention (without the crin...

1 month ago

16 minutes

Scale With Us

Your Website Looks Good… But Is It Getting You Leads?

If your website is just a pretty homepage with a listings feed, you’re probably losing leads without even knowing it. In this episode, we’re sharing four of the biggest mistakes we see on real estate websites, and exactly how to fix them. Whether you're an agent, PM or BDM, your website should be doing more than sitting pretty. It should be converting visitors into clients. We talk through what makes a good website actually work, how to add real value (not just noise), and what small changes ...

1 month ago

24 minutes

Scale With Us

Fix Your Content Strategy: 4 Reasons Your Socials Aren’t Converting (And How to Turn It Around)

Posting more but still not getting leads? This one’s for you. In this episode, we’re breaking down four big reasons your content might not be converting and how to fix them without overthinking it. From the wrong messaging to missing calls to action, we walk through how to shift your strategy, sharpen your brand, and start turning followers into clients. You don’t need to post more. You need to post better. And we’ll show you how. We Talked About Why just listed and just sold posts aren’t eno...

1 month ago

27 minutes

Scale With Us

Branding Without the Bullsh*t: Low-Cost, High-Impact Strategies That Actually Work

Too many agents think branding means paying a designer, picking a colour palette, and posting once a week with a generic quote. In this episode, we’re calling out the biggest branding myths and showing you what actually builds trust, gets you noticed, and helps you grow without needing a big budget or marketing degree. We share three simple strategies you can use to sharpen your brand, improve consistency, and connect with the right clients. Whether you're running solo or part of a big-name f...

2 months ago

27 minutes

Scale With Us

Scaling with Less Stress: Smarter Content, Better Results, and Our New Launch

Your business besties are back for Season 2! In this episode, we’re catching up, sharing what’s been working in our businesses, and giving you a peek at what’s coming up this season. We talk about why marketing feels harder right now, what content is still cutting through, and how to stand out without spending hours creating content or dancing on TikTok. We’ve also built something we know you’re going to love. It’s called The Brand Lab and it’s coming soon. If you want simple, clear, and prac...

2 months ago

21 minutes

Scale With Us

The Customer’s Always Right (…Right?) Feedback, Churn & the Service Gap You Might Be Missing

What do feedback forms, client exits, onboarding gaps, and awkward VA requests all have in common? They’re all goldmines for building a better business—if you’re willing to dig. This week, Hermione and Jess pull back the curtain on what it really takes to build a customer-centric business that not only grows but retains. We’re talking churn, systems, expectations, and all the uncomfortable-but-necessary tweaks that shift your business from “meh” to magnetic. From training debriefs that sting ...

5 months ago

57 minutes

Scale With Us

Boxes, Branding & Building a Team: The Behind-the-Scenes of Made Home with Kirsty

This episode is a full-body yes for anyone building a service-based business from scratch and wondering how the heck to scale it without losing their sanity (or the heart of what makes it great). We sit down with Kirsty, the founder of Made Home—a premium moving and home transition service—and unpack the incredible journey from side-hustle decluttering gigs to a thriving 20+ person team and partnerships with Sydney’s top agents. We get honest about what growth really takes, how to keep your b...

5 months ago

1 hour 15 minutes

Scale With Us

The Things We’d Say (If We Didn’t Care What People Think)

This week’s episode is part therapy session, part business banter—and let’s be honest, that’s how we like it. In between mushroom drops in the drink bottle and questionable kids’ Spotify picks, Jess and Hermione go deep on the questions we don’t usually ask out loud. The kind of questions that make you pause mid-scroll and go, “Oof. That’s me.” We’re talking about showing up more, playing small, VA misconceptions, setting boundaries, and what our businesses would say if they came with a warni...

6 months ago

32 minutes

Scale With Us

Build Phase Burnout: What Growth Really Looks Like Behind the Scenes

This week, we’re diving into that phase of business no one talks about enough—the build phase. You know the one. The calendar’s packed, sleep’s patchy, your new hire needs everything, and your CRM suddenly decides it’s not good enough. Hermione and Jess get brutally honest about what it really looks like behind the scenes of growth. From juggling burnout and family, to hiring while already at capacity, to rethinking financial risk and self-belief—we're pulling back the curtain. This isn’t ab...

6 months ago

47 minutes

Scale With Us

Scaling, Sales Teams & Sanity: A Real Talk Leadership Ep with Courtney Hill

We’re jumping straight into the juggle—leading teams, raising kids, scaling careers, and still trying to have a life that feels like yours. Joined by the brilliant Courtney Hill—tech leader, mum of three boys, and freshly obsessed guitar learner—we talk about what leadership actually looks like behind the scenes. No fluff. No corporate spin. Just honest convos about performance, burnout, boundaries, and what it takes to do big things without losing your mind. This ep is full of big truths, bi...

6 months ago

1 hour

Scale With Us

Managing Your Time Like a CEO (Without Losing Your Mind)

In this episode, we’re pouring sparkling water into our Stanley cups (and then spilling it everywhere), and diving headfirst into the wild world of time management—CEO style. From overflowing inboxes to being the biggest bottleneck in our own businesses, we unpack how we’re really doing with our time… and how delegation is the not-so-secret weapon that’s changing the game. We talk strategy, hacks, and the real-life juggle of school pickups, client calls, and trying to find a clean pair of soc...

6 months ago

52 minutes

Scale With Us

Scaling Up: The Messy Middle of Growing Your Team

In this episode, we’re kicking off the new season with a drink in hand and a chat about the messy, hilarious, and very real moments behind the scenes of running a business and life. From running on empty (literally) to the overwhelming chaos of WhatsApp groups, we dive straight back into it. We’re also talking about the big, bold moves we’ve both made recently—hiring new team members into our businesses, what that looked like financially and emotionally, and the honest realities of stepping i...

7 months ago

52 minutes

Scale With Us

Should I Pay Myself More or Keep Reinvesting? Balancing Growth, Mindset & AI in Business

In this episode, we’re diving into the real-life questions that business owners are asking right now—straight from our Instagram DMs and community. From leadership challenges to keeping your mindset strong, and whether to reinvest or finally start paying yourself more—we're unpacking it all over cocktails.We cover everything from managing team dynamics and personality clashes, to how we’re using AI tools like ChatGPT to onboard staff, streamline processes, and save hours in our day-to-day. Pl...

7 months ago

35 minutes

Scale With Us

From Real Estate to PR to Podcasting: Amanda Delosa Switched Careers & Built Her Dream Life

In this episode, we sit down with the incredible Amanda, a powerhouse entrepreneur, brand strategist, and former political media advisor, who has navigated multiple career pivots to build a life on her own terms. From starting out in real estate to representing politicians, launching a PR agency, and now stepping into the podcasting world, Amanda shares the highs, the pivots, and the lessons learned along the way.We talk about balancing motherhood with ambition, the mindset shifts needed to t...

7 months ago

1 hour 3 minutes

Scale With Us

Why Your Business Needs a Personal Brand (And How to Build One)

In this episode, we dive deep into the power of personal branding and how it can transform your business. From attracting clients to building authority in your industry, having a strong personal brand can set you apart—but how much do you really need to share?We get real about the highs and lows of showing up online, what’s worked for us, and the strategies we swear by to create content that connects. Whether you’re just starting out or looking to refine your brand, this episode is packed wit...

7 months ago

44 minutes

Scale With Us

How to Scale Smarter: Hiring, System & Cash Flow

In this episode, we're shaking things up and diving straight into listener questions! From scaling your business and structuring your team to managing cash flow and effective delegation, we tackle the topics you’ve been asking about.We answer:How do you structure a small property management company up to 250 properties in terms of staff, VAs, and software?What are the best communication channels for team collaboration and task setting in one tool?If you were starting a property management bus...

8 months ago

46 minutes