Cybersecurity is the art of protecting networks, devices, and data from unlawful access or illegal use, and providing confidentiality, integrity, and availability of information. Now more than ever, consumers spend an increasing amount of time on the Internet. For every social media account with which you interact, every picture you post, and the status you update, you are sharing information about yourself with the world. This information is permanent in cyberspace. It is imperative to be proactive and secure your online safety.
It's the cybersecurity awareness month, here are a few steps to connect with confidence and safely navigate the social media world
For long-term marketing planning, you need strong foundations: strategies and tactics that have shown good results in the past and are likely to do so in the future. After all, marketing activities thrive on the repetition of a process and the more time you put into something, the better you become at it.
That’s why in this collection of my digital marketing trends in 2022, I focus on seven trends that aren’t things that will fade away but general directions that marketing is heading toward in 2022 and beyond.
Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?
Get on this track now and share with your marketing team, business partners, and colleague: 7 Digital Marketing Trends That Will Continue in 2022
To your success!
Samuel Alabi | samuelalabi.com | talk@samuelalabi.com
If driving engagement on your Facebook Page has been challenging for you, you will find one or two (or 10) tactics that might be useful to you. Here are 10 ways to Increase Your Facebook Page Engagement.
Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.
Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post.
There are two major reasons Facebook organic reach continues to drop:
1. More content: More content is being published than there is news feed space for it to be shown. Every minute, more than 510,000 comments and 293,000 statuses are posted on Facebook.
2. Personalized news feeds: Facebook provides the most relevant content to each user. To increase engagement and optimize user experience, content is tailored to each user’s individual interests.
But I feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.
In this podcast, I shared about 10 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for me, my client and my brand.
Need to drop a question? feel free to do at ambsam23@gmail.com
Enjoy!
Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your services in the online space.
Your prospective patients live in a digital world and those that lead to a doctor or hospital selection—begin with online searches and research
Almost half of African online users today search for info about doctors and other providers before making that healthcare decision
If you are a doctor, own a clinic, hospital or pharmacy, it is crucial now to have developed strategies that will deliver more health care patients for you
If you are considering attracting high-quality medical leads using online marketing, here are 6 Healthcare Online Marketing Facts Every Health Care professional should know
To contact Sam: send an email to ambsam23@gmail.com
To join the Facebook group for Healthcare professionals: https://facebook.com/groups/healthcaredigitalmarketingwithsam
Learn how to gain more healthcare patients and clients using effective healthcare marketing strategy (FREE DOWNLOAD): https://mailchi.mp/b95f19788299/healthcare-marketing
25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere Part B: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them.
Listen to first episode here: Work from home Jobs A
Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year.
Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com or ambsam23@gmail.com
25 Work from Home Jobs You Can Run from Anywhere Work from Anywhere: The more skills you develop the easier it will be for you to generate an income. It is now easier to do work remotely and get paid while doing them.
Some of these remote Jobs doesn't require a degree, they are online Jobs you can start this year.
Have any questions for me? Just leave me a comment or shoot me an email to talk@samuelalabi.com
If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve..
Focus more on your volume, your reach, influence, engagement and share of voice
Social media metrics are KPIs (key performance indicators) that help you understand how effective your social media marketing strategy is. Tracking these important metrics can help you reach your marketing goals, connect with your audience, create better content, and generate more sales and leads.
Grammar Mistakes Can Ruin Your Content Marketing
The impact on individual readers isn’t the only way that bad grammar impacts B2B marketing. It can also affect how discoverable your content is – and how likely it is to be shared.
Style and spelling are potentially useful indicators of content quality—that could come to mean Google algorithms penalizing poor grammar.
Do I capitalize that word or not?
Does grammar still matter in content marketing?
Is there really room to worry about the accuracy of the English language?
If our content is impactful, does anyone really care whether it’s grammatically correct?
Those years of dozing off in the back of your high school English class are probably affecting your marketing efforts.
Sorry to burst your bubble, it turns out that grammar is really important.
It only takes a person .05 seconds to form an opinion about your social media pages, blogs, captions and website; so why let bad grammar influence that split-second decision?
Join me on this Instagram Live session with Abimbola Osodi @eloquenceforelites , the Speech Rebrander,as she shares vital information and help on:
- grammar mistakes (or potential mistakes) that B2B marketers regularly make
- comma calamities and *concentration* frustrations
- misplaced apostrophes
- apostrophe misuses
- excessive use of commas or semicolons
- how to avoid capitalization mistakes
Also we’ll delve a bit into common spelling mistakes (to vs. too their vs. there, There, their and they're; me, myself and I; brand or entity as ‘they’; who, whom, whose and who’s, etc.)
And more on improving your English writing in communicating effectively with your audience when it comes to content marketing
Abimbola Osodi, The Speech Rebrander, herself has been host on several shows on radio, she runs the Eloquence Elites Community with over 500 students, business owners, public speakers and writers trained and equipped .
Should you call it off when a prospect refuse to buy? Following up is a process and part of your marketing. It is a part and an essential part. When you’re in the sales process and you get radio silence, you need a predetermined game plan to deal with it.
You should master avoiding frustration anger when following up, know when to call it quit and also stick being creative, valuable, and keep yourself in the game.
The more intentional and valuable you are to your prospects, the more likely you are close to the deal, now or later.
Tap to listen New episode, the 21st on Grow Your Business Online with Sam Alabi : Sales Follow-Up: When Should You Stop Pursuing a Prospective Client? #21
Support this podcast: https://anchor.fm/growyourbusinessonline/support
Healthcare consumerism has changed the way we do marketing for hospitals same with connecting millennials
Few Stats:
This is rethinking your healthcare branding to resonate with the millennials mindset
They Expect Healthcare to Be Simpler; Millennials Are More Diverse than Older Generations (That means diversity is key when you develop a marketing strategy and engage with your patients); They will want to know what they’re getting into before they make any purchases; They pay close attention to the star ratings that product receives before considering buying and they are cost-conscious and expect strong value
Marketing healthcare to millennials means changing the status quo
Here in my podcast, I explained Ways to Leverage Healthcare Consumerism to Reach Your Target Patients
