If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve..

Focus more on your volume, your reach, influence, engagement and share of voice

Social media metrics are KPIs (key performance indicators) that help you understand how effective your social media marketing strategy is. Tracking these important metrics can help you reach your marketing goals, connect with your audience, create better content, and generate more sales and leads.