What does it take to build a B2B marketing function from the ground up, and make it work? What is B2B marketing, and how does effective B2B marketing look like, in 2025? In this episode, we’re joined by Julieta Varsano, a seasoned B2B marketing leader with 10+ years of experience scaling brands across startups, scaleups, and global corporates. Now heading the marketing function at Upvest, Europe’s leading investment infrastructure provider, Julieta shares her playbook for setting market...
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