How Community and Communications Are Reshaping Venture Capital — with Hege Tollerud of BrightEye Ventures In this episode of The Runway, we sit down with Hege Tollerud, Head of Community and Events at Brighteye Ventures — Europe’s leading edtech VC fund. With a rich background in journalism, media, and ecosystem building from Oslo to China to London, Hege shares how VC is evolving beyond just capital to include real human connection, community, and strategic support. We dive into: Heg...
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How Community and Communications Are Reshaping Venture Capital — with Hege Tollerud of BrightEye Ventures In this episode of The Runway, we sit down with Hege Tollerud, Head of Community and Events at Brighteye Ventures — Europe’s leading edtech VC fund. With a rich background in journalism, media, and ecosystem building from Oslo to China to London, Hege shares how VC is evolving beyond just capital to include real human connection, community, and strategic support. We dive into: Heg...
#29 - Julieta Varsano, B2B Marketing Lead at Upvest: The Principles and Practice of B2B Marketing in 2025
Runway
52 minutes
4 months ago
#29 - Julieta Varsano, B2B Marketing Lead at Upvest: The Principles and Practice of B2B Marketing in 2025
What does it take to build a B2B marketing function from the ground up, and make it work? What is B2B marketing, and how does effective B2B marketing look like, in 2025? In this episode, we’re joined by Julieta Varsano, a seasoned B2B marketing leader with 10+ years of experience scaling brands across startups, scaleups, and global corporates. Now heading the marketing function at Upvest, Europe’s leading investment infrastructure provider, Julieta shares her playbook for setting market...
Runway
How Community and Communications Are Reshaping Venture Capital — with Hege Tollerud of BrightEye Ventures In this episode of The Runway, we sit down with Hege Tollerud, Head of Community and Events at Brighteye Ventures — Europe’s leading edtech VC fund. With a rich background in journalism, media, and ecosystem building from Oslo to China to London, Hege shares how VC is evolving beyond just capital to include real human connection, community, and strategic support. We dive into: Heg...
