In this episode of Rooted and Relentless, host Steph Rubio welcomes Taylor Smith of The Power Table to discuss the theme of collaboration over competition. They are both uniquely positioning to discuss this emerging theme because they are "competitors" in the very real sense of the word and Steph has her own mastermind while being a part of Taylor's. They explore the importance of authentic visibility and the power of community in growing a business. Taylor shares insights on membership retention, the significance of mentorship, and how to navigate competition with grace and integrity, leveraging it as a tool for growth, not the woman pitted against woman we were all taught. The conversation highlights the value of collaboration, the role of mentors, and the impact of community-driven growth.
Join us at The Power Table LIVE Personal Branding & Marketing Conference for Female Founders April 22–23, 2026 Destin, Florida 2 days to learn the strategies, land the collaborations, and build the personal brand that gets you seen and paid!
https://stan.store/affiliates/8032e3fc-7522-4607-8e6a-0c063451411f
Connect with Taylor online:
https://www.linkedin.com/in/taylorsmithonline/ https://www.instagram.com/taylorsmithonline/ https://www.taylorsmithonline.com/
Hang with Steph:
Follow me on IG: https://www.instagram.com/virtually_stephrubio
Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect
In this episode of 'Rooted and Relentless,' Steph digs under the hood a bit to discuss how clarity and qualifying clients in your business are crucial to success (and your sanity). She shares personal experiences and insights on how to identify and attract the right clients who are committed to taking action and achieving success. Steph emphasizes the need for clear messaging, appropriate pricing, and understanding client readiness to ensure a fruitful client relationships. The big takeaway? We're not cutting people out when we get specific, we're cutting people in.
Keep up with Steph's Shenanigans on IG: https://www.instagram.com/virtually_stephrubio
Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect
Takeaways
In this episode of 'Rooted and Relentless,' Steph Rubio demonstrated not only how important direct communication is in both personal and professional settings, but how imperative learning skills like active listening & communicating directly are to your success. She shares insights on how effective communication can lead to business growth, better relationships, and personal empowerment. Steph emphasizes the need for clarity, active listening, and setting boundaries to avoid misunderstandings and enhance collaboration. In short, it's the powerful skill of saying exactly what you mean.
Follow me on IG: https://www.instagram.com/virtually_stephrubio
Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect'
Find out where you're blocking your own business growth: https://www.tryinteract.com/share/quiz/6810432a8fa23ab768307116
Summary:
In this episode, Steph Rubio weaves together tales of a sparkly H&M jacket, a local window tinting business, and the unsung heroes in scrubs to make it clear just how crucial your client's experience is. Discover how these seemingly unrelated stories prove that client experience can be the difference between repeat business and a total flop—without you ever knowing why. Buckle up, because we're diving into the art of being "extra" with a dash of snark and a whole lot of heart.
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Chapters:
Connect with Steph: Follow Steph on Instagram @virtually_stephrubio and share your favorite snacks or stories of being "extra." Perks if it's healthy, but let's be real, all snacks are welcome!
https://www.instagram.com/virtually_stephrubio/
There is power in telling your own story on your own timeline. For the first time in 11 years, Steph Rubio shares the reality behind the controversial story of how she met her husband and the power of telling your own story, on your own time. She discusses the challenges and dynamics of her past and current relationships, emphasizing transparency, respect, and the importance of self-love in honor of celebrating 8 years married and nearly 11 together with her current life partner.
Follow me on IG: https://www.instagram.com/virtually_stephrubio
Get Steph's Shenanigans straight to your inbox: https://stephrubio.myflodesk.com/letsconnect
Join me for my first ever guest episode of Rooted and Relentless, where we dive into the world of personal branding with an expert in doing just that, Payton Moran. Discover the not-so-secret sauce behind building a powerful personal brand, how it is going to be THE thing to carry you through the trust apocalypse we currently find ourselves in and learn actionable strategies from two Queens of personal branding.
Whether you are just starting to build your own brand, have a successful one already, or are wondering what the heck we mean when we say personal brand, this episode will clear it all up & get you lit to keep growing.
Also, come hang with us September 26th & 27th at Build Your Own Brand, Payton's very own conference all about personal branding: https://buildyourownbrandconference.com/
I'll be leading a breakout session all about systematizing growing your personal brand to keep it simple & safe.
Keep up with Payton:
IG: https://www.instagram.com/paytonmoran__/
Keep up with Steph
IG: https://www.instagram.com/virtually_stephrubio
website: https://www.stephrubio.com
keep up: https://stephrubio.myflodesk.com/letsconnect
Don't forget to DM on IG and tell me what you're reading!
On this episode Steph shares her unique approach to personal growth and success. Some people call it manifesting. Some people call it living as your next identifiy. Some people call it forward thinking. Some people call it living with intention. Whatever you call it, discover the magic of having a plan and how moving like the next version of yourself can lead to extraordinary achievements. Tune in to hear how Steph has done this over the past year and the tiny little actions stacked up to big actions like launching this podcast and her very first Mastermind.
This example refers a lot to Coaches & Company, a legal company I value and have happily purchased my own legal contracts from.
If you need any sort of legal support or contracts to cover your own butt, highly recommend.
Coaches & Company links:
Get your contract & protect your biz: https://www.coachesandcompany.com/ref/stephrubio/
Keep up w/ Coaches & Co: https://www.instagram.com/coachesandcompany/
Keep up with Steph
IG: https://www.instagram.com/virtually_stephrubio
website: https://www.stephrubio.com
keep up: https://stephrubio.myflodesk.com/letsconnect
Don't forget to DM on IG and tell me what you're reading!
In this episode, Steph gets pretty direct about letting the family & friends still hanging around your social media be the reason you do not show up & sell your offers. Discover practical strategies and inspiring stories from Steph who also had to face these fears head-on and emerged stronger. This episode calls out the importance of having the right support group, of marketing to the people you're trying to sell to, not your dusty, judgmental aunt that does not understand social media marketing. Tune in and transform your approach to social media marketing today!
P.S. sometimes the fear is actually all in your head and they were not judging you at all - listen in to figure out where you fall!
Links:
In this episode, Steph Rubio discusses the importance of living your values in business, particularly in relation to politics and human rights. She emphasizes that politics inevitably affects business operations and decisions, and differentiates between political issues and human rights. Steph encourages listeners to be clear about their values and how they align with their business practices, as misalignment can lead to a loss of trust and reputation. She also highlights the importance of boundaries and collaboration, and the implications of choosing to engage or remain neutral on political and human rights issues.
In this episode, Steph Rubio delves into the fragile balance of differentiating your business without losing clarity. Drawing from personal experiences and industry insights, Steph emphasizes the importance of maintaining focus while standing out in a competitive market. Avoid the pitfalls of over-complicating your message and learn strategies to ensure your unique value is communicated clearly and effectively. Tune in to gain advice on refining your positioning and messaging to attract the right audience without getting lost in the noise.
Book a Strategy Sesh & Boost Your Biz Power: https://www.stephrubio.com/small-business-consulting
Follow me on IG & say "hi!": https://www.instagram.com/virtually_stephrubio
In this episode, Steph Rubio delves into the overuse and misunderstanding of the term "strategy" in today's business landscape. As a seasoned strategist, Steph unpacks what true strategic planning entails, contrasting it with the superficial use of the word as a mere buzzword. She shares insights from her own experiences, emphasizing the importance of a well-defined vision and intentional actions that align with long-term goals. Tune in to discover how to differentiate genuine strategy from the noise and apply it effectively in your business endeavors.
Connect with me in IG DM's: https://www.instagram.com/virtually_stephrubio
Hang with Steph: https://www.stephrubio.com
Never miss a good azz email: https://stephrubio.myflodesk.com/letsconnect
In this episode, Steph candidly shares her defining moment when she realizes she was facing imposter syndrome & how she overcame it thanks to the guidance of a powerful mentor. Discover how this pivotal experience reshaped her confidence and approach to business, greatly impacting how she shows up today, and inspiring you to embrace your own potential.
#ImposterSyndrome #Empowerment #Mentorship #BusinessGrowth #OnlineBusiness #SelfDoubt #SelfLimitingBeliefs
In this episode, Steph Rubio dives into the transformative power of personal branding in today's digital landscape. She emphasizes the importance of authenticity and vulnerability, encouraging listeners to embrace their true selves online. Steph shares personal stories and insights, illustrating how genuine connections can build trust and drive success in entrepreneurship and today's digital marketing age. Tune in to discover how your personal brand can be the foundation that carries you through market shifts and helps you grow a business and life you love. #personalbranding #authenticity #digitalfootprint #visibility #vulnerability #entrepreneurship #onlinebusiness #businessgrowth #businesscoach #businessconsulting
Summary
In this inaugural episode of 'Rooted and Relentless', Steph Rubio shares how Rooted & Relentless was born, a peek behind the curtain of her journey of becoming a business strategist, starting with a history of her entering the workforce at the ripe old age of 16, emphasizing the importance of mindset, personal growth, and the relentless pursuit of your dream life - because you only get one. She discusses her experiences in sales and operations, the significance of understanding business strategy, and how personal identity plays a crucial role in success as an entrepreneur. The episode invites listeners to embrace their unique paths while remaining true to themselves.
Takeaways