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Restaurant Rocket Fuel
Boostly
32 episodes
4 days ago
In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for ...
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Marketing
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All content for Restaurant Rocket Fuel is the property of Boostly and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for ...
Show more...
Marketing
Business
Episodes (20/32)
Restaurant Rocket Fuel
From Loyalty to Listings: A Guide to Restaurant Success with Mark Sorensen
In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for ...
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2 months ago
23 minutes

Restaurant Rocket Fuel
A Systematic Approach to Restaurant Marketing With Roberts Brill
In this conversation, Shane Murphy interviews Robert Brill, the owner of Brill Media, about the intricacies of paid media and marketing strategies for restaurants. Robert shares his extensive experience in digital advertising, emphasizing the importance of eliminating guesswork in marketing. He outlines a systematic approach for restaurants to validate their marketing messages, engage customers, and effectively utilize various advertising channels. The discussion also covers the significance ...
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3 months ago
29 minutes

Restaurant Rocket Fuel
Brennan Smith and Rob Ferian
3 months ago
30 minutes

Restaurant Rocket Fuel
Exploring The Art of Storytelling in Restaurant Marketing With Jessica Cavanaugh Haung
3 months ago
32 minutes

Restaurant Rocket Fuel
The Impact of Restaurant SEO Marketing with Erik Shellenberger of Bar and Restaurant Marketing Basics
3 months ago
33 minutes

Restaurant Rocket Fuel
Unlocking the Secrets of Effective Branding with Tony Nash, owner of AZ Branding Solutions
In this episode, Shane Murphy interviews Tony Nash of AZ Branding Solutions to explore branding strategies for small businesses in the restaurant and hospitality space. Together they talk through valuable restaurant marketing tips, the importance of crafting compelling brand stories, common pitfalls, and practical advice for business owners. Tony shares expert insights and success stories from his work with customers over the years
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3 months ago
27 minutes

Restaurant Rocket Fuel
Restaurant Marketing Fundamentals with Chip Klose of Restaurant Strategy
Keywords restaurant coaching, marketing strategy, restaurant profitability, Chip Klose, restaurant industry, P3 Mastermind, restaurant marketing, customer acquisition, customer retention, differentiation Summary In this conversation, Shane Murphy interviews Chip Klose, a restaurant coach and author, who shares his journey from theater to the restaurant industry. Chip discusses his role in helping restaurant owners improve profitability and growth through effective marketing strategies. He emp...
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10 months ago
34 minutes

Restaurant Rocket Fuel
3 Tips to Grow Your Restaurants Revenue This Month
The Three Tactics to Grow Your Restaurant’s Revenue webinar, hosted by ChowNow and Boostly, provides actionable strategies for restaurant owners to increase sales and customer loyalty. It covers the importance of collecting and using customer data to send targeted SMS and email marketing campaigns, driving repeat business and boosting order volume. The session also explores the concept of menu engineering, where restaurants can strategically highlight high-margin items and encourage upselling...
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10 months ago
56 minutes

Restaurant Rocket Fuel
Leveraging Text Marketing to Drive More Orders at Your Pizzeria
In this episode, Shane Murphy and Bruce Irving of Smart Pizza Marketing dive into the world of text marketing and how it can bring immediate impact to a pizzerias sales. Discover practical tips on creating compelling SMS campaigns that drive foot traffic, boost online orders, and encourage repeat business. We'll share how to craft messages that get high open rates, automate promotions to stay top of mind with your customers, and measure the ROI of every text. Tune in to learn how to start lev...
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10 months ago
29 minutes

Restaurant Rocket Fuel
Marketing Strategies for Off-Premise Dining | Allen Beck of Costa Vida
Keywords catering, off-premise marketing, restaurant industry, Costa Vida, profitability, marketing strategies, sales techniques, relationship building, business growth, food service Summary In this conversation, Shane Murphy interviews Alan Beck, the director of off-premise and catering for Costa Vida. They discuss Alan's journey in the restaurant industry, the growth of catering at Costa Vida, and the strategies that have made it a significant part of the business. Alan shares insights on t...
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10 months ago
35 minutes

Restaurant Rocket Fuel
How Hickory Station Pizza Added $100,000+ in Pizza Sales with Text Marketing
Keywords text marketing, restaurant marketing, customer engagement, sales growth, pizzeria success, marketing strategies, Jamie McMahon, Boostly, customer loyalty, digital marketing Summary In this conversation, Jamie McMahon, owner of Hickory Station Pizzeria, shares his journey of transitioning from traditional marketing methods to text marketing. He discusses the significant impact that text marketing has had on his business, including increased sales and customer engagement. Jamie empha...
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10 months ago
22 minutes

Restaurant Rocket Fuel
How to Clarify Value In Today's Restaurant Climate | Danny Klein Editorial Director QSR Magazine
Danny Klein, the editorial director for QSR and FSR magazines, shares his background and how he got involved in the restaurant industry. He discusses the challenges the industry is currently facing, such as inflation, labor costs, and access to capital. He also highlights the opportunities for innovation and managing the value equation. Examples include Texas Roadhouse's focus on execution, Chili's messaging for value, and Chick-fil-A's two-story drive-through. Klein emphasizes the importance...
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11 months ago
22 minutes

Restaurant Rocket Fuel
How to Turn 3rd Party Orders into Direct Orders | Juan Orrego of Cuboh & ChowNow
Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering options to restaurants. The conversation highlights the challenges restaurants face with third-party delivery apps and the importance of owning cus...
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11 months ago
26 minutes

Restaurant Rocket Fuel
How to Create a Unique and Memorable Marketing Experience | Scott Porter of San Diablo Churros
Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning them over with the taste and quality of his churros. He also shares some successful marketing strategies, including local event-based marketing, revie...
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1 year ago
28 minutes

Restaurant Rocket Fuel
Scaling from 1 Unit to $2.5 Billion in Sales | Andrew K. Smith of Savory Fund
Andrew Smith, the managing director and co-founder of Savory Fund, shares his journey in the restaurant industry and how he helps small local concepts scale and grow. He emphasizes the importance of focusing on the underbelly of a business, which includes leadership, systems, and people. Marketing should be inside-out, with a strong emphasis on executing a great customer experience. Loyalty programs and providing value to customers are key marketing strategies. Andrew also discusses the chall...
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1 year ago
23 minutes

Restaurant Rocket Fuel
Economics of Delivery & The Value of a High Percentage of Direct Orders | Andrew Nakkache
Summary Andrew Nikash, co-founder and CEO of FIRST, discusses the challenges and opportunities of third-party delivery for restaurants. He highlights the importance of restaurants maintaining a direct relationship with their customers and offers strategies to reduce the cost of delivery while maximizing profits. Andrew emphasizes the need for restaurants to understand their unit economics and create a separate delivery profit and loss statement. He also suggests using branded tracking links a...
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1 year ago
27 minutes

Restaurant Rocket Fuel
How Restaurants Do "4 Walls Marketing" | Eric Cacciatore of Restaurant Unstoppable
Summary Eric Cacciatore, founder and host of the Restaurant Unstoppable Movement and podcast, shares his background and journey in the restaurant industry. He emphasizes the importance of four walls marketing and creating a great in-store experience. Eric also discusses the challenges and opportunities in the restaurant industry, including rising labor and food costs, diversification of dining options, and the need for restaurant owners to take control of their own customer relationships. Ke...
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1 year ago
28 minutes

Restaurant Rocket Fuel
The Power of LTOs, Loyalty, & Putting the Guest First | Steve Smyth
Steve Smyth, the director of restaurant technology for Taco John's International, shares his experiences of implementing technology in the restaurant industry. Taco John's, a legacy brand known for its tacos and burritos, has been using technology to enhance the guest experience and improve communication. They have implemented mobile ordering, loyalty programs, and third-party delivery services. Taco John's focuses on putting the guest first and continually gathering feedback to improve their...
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1 year ago
23 minutes

Restaurant Rocket Fuel
How to add an extra $2.5M in sales for a Single Unit | David Doty
David Doty, owner of Lehigh Bakery, shares his journey in the restaurant industry and the growth of his bakery. He discusses his background in finance and law and how he transitioned into the food industry. David emphasizes the importance of customer experience and engagement in driving sales and growth. He shares strategies such as saying yes to customer orders, upgrading equipment, and offering convenience. David also talks about the unique classes they offer at the bakery to deepen custome...
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1 year ago
24 minutes

Restaurant Rocket Fuel
Easy to Implement Restaurant Marketing Tactics | Sterling Douglass
Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of maintaining up-to-date listings on platforms like Google and leveraging data to inform marketing decisions. Email marketing is also discussed as a v...
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1 year ago
26 minutes

Restaurant Rocket Fuel
In this conversation, Shane Murphy interviews Mark Sorensen, the owner of Social High Rise, a restaurant marketing agency. Mark shares his extensive background in the restaurant industry and discusses the importance of effective marketing strategies for restaurants, particularly focusing on social media and listing management. He emphasizes the need for authenticity in marketing and how building relationships with customers can lead to greater success. Mark also provides practical advice for ...