In this episode of the Redemptive Marketing Podcast, Brandon Giella and Parker Smith introduce a groundbreaking, free marketing audit tool designed to revolutionize how you approach your marketing strategy. They explain how this audit, accessible on Snapmarket.co, can streamline the marketing process—bringing efficiency, clarity, and speed to your efforts. Whether you're curious about optimizing your current strategy or eager to build a world-class marketing team, this episode is packed with insights you'll want to hear.

Key Highlights:

• Unpacking the inefficiencies of traditional marketing processes and how rapid audits can transform approach.
• Introduction of Snapmarket's free marketing audit tool—available in just five minutes.
• Explanation of the Story+System+Send℠ methodology and its role in creating high-performance content systems.
• Comparison of the audit process cost to traditional full-time senior marketing staff salaries.
• Insights into how a multidisciplinary team can quickly scale your marketing strategy within months.

Quotes:

• "Imagine going from interest to action with a click—understanding your strategy in an hour." – Brandon Giella
• "Our process is an end-to-end approach, setting up a highly functional content marketing system." – Parker Smith
• "In six months, you've got a world-class marketing system—ready to publish content." – Brandon Giella

Keeping up with industry noise can feel endless—market monitoring done right brings clarity. In this episode, Brandon Giella and Parker Smith introduce Snapmarket’s Market Monitoring, a workflow that gathers, filters, and summarizes high-quality news and trends so you can guide your audience with authority. They unpack the pitfalls of manual research, explain how Snapmarket’s tool personalizes insights to your brand voice, and share how consistent market curation supports sharper, more credible content.

Key Highlights

• Real-world hurdles of staying informed as a marketer—why traditional research drains time and focus.
• How Snapmarket’s Market Monitoring automates news and trend curation, drawing on sources like WSJ, HBR, Bain, and McKinsey.
• Using Perplexity AI to customize weekly (or on-demand) reports based on your actual questions and priorities.
• Monitoring industry mentions, competitors, upcoming regulations, sentiment, tech innovations, pricing, investment, and more.
• Connecting curated insight directly to content workflows: podcasts, messaging projects, newsletters, and sales collateral—so your subject matter expertise always feels current.
• The practical value: less time tab-surfing, more time thinking and publishing.

Quotes

• “The challenge lies in assessing the correct quantity and quality of information generated from the modern web, forming a thoughtful perspective on that information, and then creating and publishing content that sufficiently cuts through the noise for your audience.” —Brandon Giella
• “We leverage Perplexity, an AI search tool, to run these routines ... if all you want is on our Monday update to see the summary for your question, then you can kind of monitor it that way at its most simplest form. But clicking into it, you'll see an expanded write-up from Perplexity with citations that you can click into and see the sources that are pulled.” —Parker Smith
• “Those market monitors then inform real-time conversations week to week that our clients have on their podcasts. Their subject matter expertise is paired with current events and market status so that it's magnifying the effectiveness and relevance of what their week to week content is.” —Parker Smith

References

• Praxis: Redemptive Business

In this episode of The Snapmarket Podcast, hosts Brandon Giella and Parker Smith unravel the intriguing intersection of AI and Web3. They explore how these technologies could revolutionize publishing, ownership, and content attribution on a blockchain, providing solutions to current challenges in AI-generated content and copyright. Enjoy this insightful conversation and discover the future of on-chain publishing and its potential impact on the digital landscape.

Key Highlights

• Anthropics' AI research paper explores the LLM 'brain' and its connection-making process.
• Parker's insights on using blockchain to address AI-related copyright issues and create a digital record.
• Discussion on how AI's ability to summarize content affects traditional publishers' revenue.
• Exploring the idea of a 'Spotify for content' model for authors to earn royalties via AI content usage.
• Debate on the environmental implications of integrating AI and Web3, with consideration for energy efficiency.

Quotes

• "We can create a digital permanent record to say I was the first person to say this or write this." – Brandon Giella
• "Web3 is read, write, and own." – Parker Smith
• "The next 10 years are going to be really radical." – Brandon Giella

Oxford, Cape Town, and back again!

Brandon Giella and Parker Smith are back for episode 20 of the Snapmarket podcast, this time sharing their experiences from a recent trip spanning North America, Europe, Asia, and Africa.

From the Skoll World Forum in Oxford discussing ethical AI, to redemptive entrepreneurship with the Praxis crew, to building relationships and making memories with their South African Snapmarket team in Cape Town—their travels proved enriching for the company and for themselves personally.

Key Highlights:

• Brandon and Parker's extensive travels, visiting four continents and engaging in global forums.
• Summary of Parker's panel on ethical AI at the Skoll World Forum, featuring leaders from diverse sectors.
• The significance of Africa's growth and investment potential as discussed at the forum.
• The redemptive framework guiding their team's operations.
• Personal reflections on getting to know the team in person, and the impact of Snapmarket's growth on their team members' lives.
• A lighthearted recount of their South African adventures.

Quotes:

• " I can't overstate enough how significant it is to spend time together as a team that's remote. " – Parker Smith
• "Praxis is one of the best frameworks for thinking about entrepreneurship and business building." - Brandon Giella
• "It just felt really real and raw for me." – Brandon Giella
• "The world is really big and whatever you're imagining, it's way bigger than that." – Parker Smith

Snapmarket founders, Brandon Giella and Parker Smith, are back! This time exploring the delicate balance of technology and humanity in today's fast-paced world. Brandon shares the impact of Wendell Berry's writing on his thinking, particularly Berry's ideas around the organic and human nature of culture-making. They also discuss organic marketing's role in preserving that culture. The conversation uncovers the tension between AI digital innovations and maintaining an authentic, human touch in marketing, and what it means for our work at Snapmarket and beyond.

Key Highlights

• Reflections on the importance of rest and the human aspect of work.
• Insights from Wendell Berry's essays on industrialization versus organic growth.
• The challenge of integrating AI into marketing without losing authenticity.
• Identifying characteristics that mark AI-generated content.
• Strategies to blend human touch with AI efficiency through the Voice to Market process.

Quotes

• "A culture of a community is all these stories and memories—decaying to build what creates culture." — Brandon Giella
• "Write yourself; there is no substitute for quality writing in human marketing." — Brandon Giella
• "Effectively communicating who you are and what you do is at least 50% of having a successful business." — Parker Smith

In this episode, hosts Brandon Giella and Parker Smith engage in a thought-provoking discussion about the concept of AI as a friend and its impact on human relationships. They explore an intriguing AI device designed to mimic companionship and delve into the deeper implications of relying on technology for support. This episode offers insightful perspectives on the balance between technological solutions and authentic human connections.

Key Highlights:

• Exploration of the recently announced AI-powered pendant that simulates friendship through conversation.
• Reflection on how AI devices might address loneliness and enhance mental well-being.
• Ethical and relational questions raised regarding technology’s role in companionship.
• Insights into using Intercom to improve customer support experiences while maintaining human connection.
• Discussion on the significance of being present and engaged in real friendships.

Quotes:

• "To have a robot that is a perfect active listener could complement journaling." – Parker Smith
• "The robot is just doing what it’s programmed to do, but a human being can actually be a great friend to you." – Brandon Giella

References:

• Friend.com the AI companion
• "How to Know a Person" by David Brooks
• Intercom Customer Support
• Snapmarket Documentation and Support

In this episode, hosts Brandon Giella and Parker Smith introduce Snapmarket's revamped website and delve into their unique philosophy and approach to marketing. They explore the new catalog, philosophy, and process pages, offering deeper insights into redemptive marketing principles like organic-first content and transparency. Whether you're an entrepreneur or a marketer, this episode provides valuable perspective on aligning marketing practices with core values.

Key Highlights:

• The development and features of the new Snapmarket website.
• Introduction of Snapmarket's catalog for streamlined service offerings.
• Exploration of redemptive marketing principles.
• The importance of an organic-first content approach.
• Explanation of the Story+System+Send℠ methodology.
• Benefits of working with Snapmarket for limited bandwidth and budget.

Quotes:

• "In an AI surged industry, organic content is going to shine and surface." – Parker Smith
• "Hopeful is helpful—it's about building trust and improving the customer experience over the long term." – Brandon Giella
• "With Snapmarket, you get turnkey production, a wide range of services, and a senior innovative team." – Brandon Giella
• "Our process, Story+System+Send℠, ensures that every step builds on the last for a cohesive marketing strategy." – Brandon Giella

References:

• Snapmarket's Philosophy Page
• Snapmarket's Catalog

In this episode of The Snapmarket Podcast, hosts Brandon Giella and Parker Smith delve into the fascinating world of AI and its impact on content creation. They explore the balance between quality and quantity in AI-generated content, discuss the ethics surrounding AI use, and consider the implications of these technologies for marketing strategies. This episode is packed with practical insights for anyone looking to leverage AI in their marketing efforts.

Key Highlights:

• The ethics and challenges of using AI in content creation.
• The evolution of AI visual tools and their quality improvements.
• Debating the balance between quality and quantity in marketing content.
• Exploring the difference between algorithmic lists and owned lists.
• The importance of maintaining human involvement in AI processes to ensure content authenticity.

Quotes:

• "AI visual quality varies, but its progression is impressive." – Parker Smith
• "There's a balance between the quantity of content needed and the quality you can achieve organically." – Parker Smith
• "In terms of the system, we try to produce a lot of content off of very little input, aiming for effective quantity and quality." – Brandon Giella
• "We use AI in a way that dignifies the humans involved, maintaining authentic storytelling." – Parker Smith

References:

• Ruben Hasid's AI-generated gymnasts video
• Lummi AI by Pablo Stanley
• Snapmarket's Story+System+Send℠ process

Summary

In this conversation, Brandon and Parker discuss the use of AI at Snapmarket and the concept of redemptive AI. They explore the principles outlined in Praxis' redemptive thesis for AI and how Snapmarket aligns with those principles. They emphasize the importance of human agency and expertise in using AI tools effectively. They also discuss the benefits and risks of AI, including its potential to make the digital space more human and the concerns around deep fakes and misinformation. Overall, they highlight the need to approach AI with caution and consider its impact on society.

Keywords

AI, redemptive AI, human agency, human expertise, organic first approach, content creation, technology, benefits, risks

Takeaways

• AI can be used in a redemptive way to repair and redeem rather than exploit and harm.
• Human agency and expertise are crucial in using AI tools effectively.
• An organic first approach to content creation, starting with human input, is important for quality and relevance.
• AI can make the digital space more human by automating tasks that are harmful or inhumane for humans.
• There are both benefits and risks associated with AI, and it is important to approach it with caution and consider its impact on society.

Chapters

00:00Introduction: AI at Snapmarket

03:20An Organic First Approach to Content Creation

06:03The Power of Podcasts in Content Marketing

07:25The Role of Human Agency and Expertise

08:10AI: Making the Digital Space More Human

13:40Balancing the Benefits and Risks of AI

Summary

The conversation explores the concepts of economic wisdom and capital stewardship in the context of aligning one's values and faith with money and business. It delves into the idea of building digital cities and creating communities that reflect God's vision for creation. The conversation also touches on the importance of investing in a way that aligns with one's values and the potential ethical implications of blindly investing in mutual funds. The concept of placemaking is introduced as a means to not only be ethical in business but also to consider the purpose and mission of the city being built. The conversation concludes with a discussion on the blending of faith and work and the ongoing process of forming a vision for the company.

Keywords

economic wisdom, capital stewardship, values, faith, money, business, digital cities, communities, investing, ethical, mutual funds, placemaking, purpose, mission, faith and work, vision

Takeaways

• Aligning one's values and faith with money and business is an important consideration for Christians.
• Investing in a way that aligns with one's values is crucial, as blindly investing in mutual funds may support companies that conflict with one's beliefs.
• Placemaking involves not only being ethical in business but also considering the purpose and mission of the city being built.
• Blending faith and work involves recognizing that everything we do and say has an effect on continuing Christ's redemptive work.
• Forming a vision for a company is an ongoing process that requires time and space.

Sound Bites

• "How do I use what God has blessed me with to align with my values or with my faith?"
• "What is the purpose for human beings with their money and their business?"
• "We are building digital cities with our clients and creating communities that should have a kind of ethos or culture or purpose that we would expect from a physical city."

Chapters

00:00

Introduction and Company Values

03:01

Building Digital Cities and Creating Communities

05:27

The Concept of Placemaking

09:12

Investing with Values and Ethics in Mind

11:24

Blending Faith and Work

12:47

Forming a Vision for the Company

Summary

In this conversation, Brandon and Parker discuss the importance of documentation in their work at Snapmarket. They talk about the benefits of documenting processes, the need for a systematic approach, and the goal of running Snapmarket like a software company. They also explore different documentation tools and the importance of buy-in and engagement from team members.

Keywords

documentation, processes, systems, software company, tools

Takeaways

• Documentation is essential for ensuring consistency, efficiency, and scalability in work processes.
• A systematic approach to documentation allows for incremental improvements and makes it easier to onboard new team members.
• Choosing the right documentation tool is important, and it should align with the needs and preferences of the team.
• Running Snapmarket like a software company involves combining creative and open-ended marketing strategies with structured processes and systems.

Chapters

00:00

Introduction and Setting the Context

03:09

Scalability and Onboarding with Documentation

07:05

Running SnapMarket Like a Software Company

08:30

Choosing the Right Documentation Tool

11:40

Exploring Different Documentation Tools

13:11

Conclusion

Summary

In this conversation, Brandon and Parker discuss their excitement about using the new podcast platform called Riverside. They also talk about their meeting with a designer to discuss the visual representation of their brand. They mention their upcoming catalog of fixed-price products and the seamless experience they aim to provide for their clients. They highlight the importance of offering both fixed pricing and subscription options. They also discuss the need for disciplined documentation and project management in their work.

Keywords

Riverside, podcast platform, designer, visual representation, brand, catalog, fixed-price products, seamless experience, fixed pricing, subscription, disciplined documentation, project management

Takeaways

• The new podcast platform Riverside is highly recommended and offers a great recording experience.
• Working with a designer to create a visual representation of a brand can be a profound experience.
• Snapmarket is soon launching a catalog of fixed-price products to provide a seamless experience for clients.
• Offering both fixed pricing and subscription options caters to the needs of different types of clients.
• Disciplined documentation and project management are crucial for meeting service level agreements and ensuring a smooth workflow.

Sound Bites

• "We have upgraded to the latest and greatest [Riverside.fm]. It's probably one of the best studios, virtual studios on the market, if not the best."
• "It was almost like a worshipful experience seeing somebody gifted by God with creativity and seeing that come to life."
• "We have a roadmap of comprehensive services that we'll offer as fixed pricing, starting with eight to be named."

Chapters

00:00

Introduction and Excitement about Riverside

03:29

Launching a Catalog of Fixed-Price Products

07:13

The Importance of Disciplined Documentation and Project Management

Summary

After a six-month hiatus, Parker and Brandon are back with the podcast. They discuss the challenges they faced in managing their workload and improving their processes. They also reflect on the assumptions they had about client expectations and how they had to adjust their approach. The conversation explores the transition from a productized model to a more traditional agency model, while still incorporating the best practices they learned. They also discuss their plans for the podcast and their experiences working with software platform providers.

Keywords

podcast, workload management, process improvement, client expectations, productized model, traditional agency model, software platform providers

Takeaways

• Managing workload and improving processes are crucial for a successful business.
• Assumptions about client expectations may need to be adjusted based on feedback and experience.
• Transitioning from a productized model to a traditional agency model can incorporate the best practices learned.
• Working closely with software platform providers can lead to innovative solutions and improved workflows.

Sound Bites

• "Work is feeling great, manageable. Our processes have been vastly important."
• "There were a lot of assumptions that I had that turned out to be just not really true."
• "We've taken the best of the productized world and mixed in a lot more traditional agency quality and work."

Chapters

00:00

Managing Workload and Improving Processes

04:22

Transitioning from Productized to Traditional Agency Model

In this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith delve into the dynamics of agency-client relationships in terms of deliverables. They emphasize the importance of outlining tangible expectations and cultivating a level of trust through understandable deliverables, showcasing case studies for further clarity.

The hosts also discuss the need for continuous iterative processes focusing on incremental progress rather than overnight transformations, akin to steering a small ship instead of a cruise liner. They refer to their pricing models to explain how this affects the deliverables per week.

Another major topic discussed is "Productize Yourself," a course and community they're part of. They delve into their conversation with fellow member Derek Nelsen, Lead Designer and Founder at Meridian. Nelsen's advice on selling value over time and not overwhelming clients with comprehensive explanations about the process resonated with the hosts.

Lastly, they talk about their experimentation with integrating AI tools into their app and how this might reduce content publishing time drastically.

Key Takeaways:

• Clear deliverables and tangible expectations are key to a successful agency-client relationship.
• Iterative processes focusing on incremental progress are more effective.
• Valuing a product/service should focus more on its value over time and not overwhelm clients with the process.
• It's essential to constantly search for product-market fit by evolving the services as per clients' needs.
• AI integration can prove to be a game-changer in content publishing times.

Mentioned resources:

• "Productize Yourself" Course & Community
• Meridian (Derek Nelsen)

In this episode of the Snapmarket podcast, hosts Brandon Giella and Parker Smith discuss their philosophy of the "shitty first draft," designing websites for clients, maintaining physical health while leading a startup, and iterative processes in their startup lifestyle. 

Key Takeaways:

* The hosts believe in getting a preliminary version or a "shitty first draft" of their work out to clients as it's often easier to critique and refine rather than trying to generate something from scratch. 

* They put a high importance on physical health and incorporating it into their work-life balance, viewing it as an essential part of leading successful startups. 

* They have a client-friendly iterative process for website design which allows their clients a faster and more efficient work process. 

* They also discuss the potential and necessity for adjusting the level of polish on their initial draft work when dealing with agencies as intermediaries for their clients.

* The hosts emphasis on the value of having solid brand guidelines before starting a project to streamline the work process. 

* They discuss the importance of having a robust onboarding process for new clients, ensuring they have all the necessary information before starting a project.

* They are considering implementing a more formal design review process to better align with previous work and meet the standards of larger companies or their agency clients.

Mentioned resources: 

* Figma 

* Loom

* Lenny's Newsletter Podcast

* The book: "It Doesn't Have To Be Crazy At Work" by Jason Fried and David Heinemeier Hansson 

* Linear 

* Snapmarket's app/logs for recording organic conversations with clients.

In this episode, Parker and Brandon discuss their recent updates to the website and app, including a testimonial from a satisfied client. They share their excitement about helping clients align their brand with their internal purpose and how it energizes both parties. They also mention an upcoming episode on vocation and calling

The #BuildInPublic podcast for Snapmarket.co.

The #BuildInPublic podcast for Snapmarket.co.

• Spotify canvas AI workflow
• The King is Coming book
• FaithTech
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The #BuildInPublic podcast for Snapmarket.co.