Snapmarket founders, Brandon Giella and Parker Smith, are back! This time exploring the delicate balance of technology and humanity in today's fast-paced world. Brandon shares the impact of Wendell Berry's writing on his thinking, particularly Berry's ideas around the organic and human nature of culture-making. They also discuss organic marketing's role in preserving that culture. The conversation uncovers the tension between AI digital innovations and maintaining an authentic, human touch in marketing, and what it means for our work at Snapmarket and beyond.

Key Highlights

• Reflections on the importance of rest and the human aspect of work.
• Insights from Wendell Berry's essays on industrialization versus organic growth.
• The challenge of integrating AI into marketing without losing authenticity.
• Identifying characteristics that mark AI-generated content.
• Strategies to blend human touch with AI efficiency through the Voice to Market process.

Quotes

• "A culture of a community is all these stories and memories—decaying to build what creates culture." — Brandon Giella
• "Write yourself; there is no substitute for quality writing in human marketing." — Brandon Giella
• "Effectively communicating who you are and what you do is at least 50% of having a successful business." — Parker Smith