In this episode, James Welch sits down with LTC Andrew “Drew” Betson, Commander of the Kansas City Recruiting Battalion, to unpack how data, used wisely, drives consistent success in both military recruiting and civilian sales. They dig into market share analysis, conversion rates, flash-to-bang timelines, and the balance of leading vs. lagging indicators. You’ll hear practical ways leaders can enforce system discipline without creating “ghost data,” plus a “Moneyball” take on pairing analytics with human excellence. (Guest views are his own and do not represent official positions of the U.S. Army or USAREC.)

In this episode, host James Welch breaks down one of the most overlooked frontiers in military recruiting: college campuses. Drawing from his book The Art of Military Recruiting: Lessons Learned from the Recruiting Battlefield, Welch explains how universities, community colleges, and technical schools can become high-yield recruiting grounds with the right approach.

In this episode, James Welch breaks down why high schools are the key terrain for military recruiters. Drawing from his book, The Art of Military Recruiting, he explains how to engage faculty early and create programs that keep your message in front of students all year long. You’ll learn practical strategies for table set-ups, classroom presentations, ASVAB testing, and how to approach private schools with professionalism. Whether you’re new to recruiting or a seasoned pro, this episode will give you actionable steps to turn the fall semester into your strongest prospecting season. For more resources, visit recruitingsolutionsllc.com

In this episode, James Welch sits down with Command Sergeant Major (Ret.) Stephen Sibley to talk about passion, purpose, and the realities of Army recruiting. Topics Include: Passion drives success  Recruiting is sales  Ask better questions  Do routine things routinely  Show, don’t just tell  Tough love Winning Mindset This episode is a straight-talking playbook for recruiters and leaders across the military recruiting enterprise. Regardless of your experience level, this advice from CSM (R) Sibley will make you better at your craft. 

In this episode of the Recruiting Solutions Podcast, we explore leadership lessons for sales leaders drawn from the recruiting battlefield. From defining your leadership philosophy to creating a vision, motivating your team, and leading with radical transparency, this conversation delivers actionable strategies you can apply right now. Learn how to keep your team focused, train effectively, recognize excellence, and bring a personal touch to leadership—while building loyalty and performance in even the toughest environments.

Host James Welch explores how world-class customer service drives success in both military recruiting and civilian sales. Drawing from his book The Art of Military Recruiting, he shares actionable strategies on empathy, professionalism, communication, and relationship building to boost trust, retention, and referrals.

Don’t let the summer lull become a sales slump. In this episode, I share practical advice on how to stay productive when the world seems to be on vacation: - Why you must never stop prospecting - How to adjust your sales cadence for summer schedules - When to focus on relationship-building instead of closing - Ways to maximize downtime with high-value activities - Tips for leveraging digital tools and managing your energy

Summer can be a challenging season for military recruiters. Schools are out. Students are scattered. And traditional prospecting methods feel limited at best. But what if I told you this could actually be your most productive time of year? In this episode of the Recruiting Solutions Podcast, I’ll share actionable strategies to help recruiters keep their pipeline full and stay mission-focused through the summer months.

Whether you're new to sales or a seasoned recruiter, one thing remains constant. Your mindset will impact your success. In this episode, I share the mental frameworks every top-performing sales professional must adopt to thrive in this demanding field. 

On this episode, we discuss techniques that military recruiters can use to close the school year out on the right note. The actions taken now will set recruiters up for success throughout the summer and into the next school year. 

In this episode, we discuss strategies to help military recruiters achieve success in the summer months. Specifically, we'll provide proven techniques that help reduce "ship losses" and ensure enlistees ship to basic training as scheduled.