In this episode, James Welch sits down with LTC Andrew “Drew” Betson, Commander of the Kansas City Recruiting Battalion, to unpack how data, used wisely, drives consistent success in both military recruiting and civilian sales. They dig into market share analysis, conversion rates, flash-to-bang timelines, and the balance of leading vs. lagging indicators. You’ll hear practical ways leaders can enforce system discipline without creating “ghost data,” plus a “Moneyball” take on pairing analytics with human excellence. (Guest views are his own and do not represent official positions of the U.S. Army or USAREC.)