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Real Pet Industry News
Clayton Payne and Sam Muelas
30 episodes
4 days ago
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.
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Pets & Animals
Kids & Family
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All content for Real Pet Industry News is the property of Clayton Payne and Sam Muelas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.
Show more...
Pets & Animals
Kids & Family
Episodes (20/30)
Real Pet Industry News
Blue Buffalo and pet food ingredients
In this conversation, Clayton Payne and Sam discuss the evolving landscape of the pet food industry, particularly the rise of fresh pet food options like Blue Buffalo's Love Made Fresh. They explore market dynamics, consumer preferences, and the impact of cooked food on veterinary practices. The discussion also delves into competition among pet food brands, consumer awareness regarding ingredients, and the importance of niche marketing strategies in a crowded market.
takeaways
  • Blue Buffalo is launching fresh food options to meet consumer demand.
  • The pet food market is shifting towards fresh and cooked food.
  • Veterinary practices may be impacted by healthier pet food options.
  • Competition is intensifying among pet food brands.
  • Consumer awareness of ingredients is crucial for brand loyalty.
  • Niche marketing is essential for success in the pet food industry.
  • The average consumer may not be as informed about pet food as industry insiders.
  • Effective marketing strategies can help brands stand out.
  • Fresh food options may cannibalize traditional kibble sales.
  • The future of the pet food industry is likely to see significant changes.

titles
  • The Fresh Food Revolution in Pet Care
  • Navigating the Pet Food Market Landscape

Sound Bites
  • "Blue Buffalo is entering fresh food."
  • "The consumer nowadays is much more picky."
  • "Most people don't read ingredients."
Show more...
1 week ago
27 minutes

Real Pet Industry News
Kennelpak administration and tough times for the industry
In this episode, Clayton and Sam discuss the recent administration of Kennelpack, a pet products wholesaler, and the implications for the pet industry. They explore the challenges faced by companies in the market, emphasizing the need for innovation and product development to stay relevant. The conversation shifts to the rising demand for fresh pet food and how retailers can adapt their strategies to meet consumer preferences. The hosts highlight the importance of continuous product innovation and the need for retailers to stock unique products that cannot be found in supermarkets.
takeaways
  • Kennelpack's administration highlights the challenges in the pet product market.
  • The pet industry is facing tough times with declining sales.
  • Continuous innovation is essential for businesses to thrive.
  • Retailers should focus on stocking unique products.
  • Consumer demand for fresh pet food is on the rise.
  • Product development should not always mean reinventing the wheel.
  • Taking small risks can lead to significant rewards in product offerings.
  • Retailers need to adapt to changing consumer preferences quickly.
  • The market is shifting towards fresh and convenient pet food options.
  • Companies must keep their product ranges fresh to remain competitive.

titles
  • Kennelpack's Downfall: Lessons for the Pet Industry
  • Navigating Tough Times in Pet Products

Sound Bites
  • "It's tough times in the pet industry."
  • "I think it's a good product."
  • "People want fresh food for their pets."

Chapters00:00Kennelpack's Administration and Market Impact
05:22Challenges in the Pet Product Industry
10:30Innovation and Product Development in Pet Food
15:24Consumer Demand for Fresh and Cooked Pet Food
20:35Retail Strategies for Independent Pet Shops

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2 weeks ago
22 minutes

Real Pet Industry News
Royal Canin Fresh food!?!
In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the rise of cooked pet food, the challenges faced by subscription services, and the significant opportunities within the cat market. They explore the implications of premium pricing, the disconnect in product offerings for cats, and the future of pet food brands as consumer preferences shift. The discussion highlights the need for better quality and more tailored products for cats, as well as the changing dynamics of pet ownership and spending habits.
takeaways
  • Royal Canin's new cooked food reflects industry shifts.
  • Subscription services may struggle as retail options grow.
  • Consumers prefer buying pet food as needed, not via subscriptions.
  • The cost of premium pet food is a barrier for many owners.
  • Hybrid feeding is becoming more common among pet owners.
  • Competition will drive down prices in the pet food market.
  • Brand equity in pet food is diminishing.
  • Cat owners are increasingly seeking premium products.
  • The pet industry has historically focused on dogs over cats.
  • There is a growing demand for cat-specific products.

titles
  • The Future of Pet Food: Cooked vs. Raw
  • Subscription Services in the Pet Industry: A Dying Trend?

Sound Bites
  • "Cooked foods are terribly expensive."
  • "Pure is the one I really don't like."
  • "Cats are very underserved at the moment."

Chapters00:00The Rise of Cooked Pet Food
04:42The Subscription Model's Decline
09:09Niche Markets in Pet Food
13:04Brand Equity in Pet Food
18:14The Cat Market's Untapped Potential
22:42The Future of Cat Products

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3 weeks ago
30 minutes

Real Pet Industry News
Nature's Menu cat and Edgard cooper buyout
In this episode, Clayton and Sam discuss the recent controversies surrounding Nature's Menu and its shift in product quality, the dynamics of the pet food market, and the challenges faced by larger corporations in innovating effectively. They also explore the strategies of brands like Edgar and Cooper and the differences in consumer spending on pet food between the UK and the US.
takeaways
  • Nature's Menu has faced criticism for lowering the quality of its products.
  • The pet food market is influenced by consumer education and pricing strategies.
  • Innovation in pet food is lacking, with many companies sticking to outdated formulas.
  • Big corporations struggle with bureaucracy, slowing down their ability to innovate.
  • Edgar and Cooper's acquisition by General Mills marks a significant shift in the market.
  • There is a growing demand for premium pet food in the US compared to the UK.
  • Consumers are becoming more discerning about pet food ingredients.
  • The pricing structure in pet food often leads to subpar products.
  • Companies need to focus on quality rather than just price to succeed.
  • The pet food industry is evolving, but many companies are lagging behind.

Sound Bites
  • "It's a disgrace."
  • "It's a pricing decision."
  • "Fire the C-suite altogether!"

Chapters00:00Nature's Menu Controversy
02:32Market Dynamics and Consumer Behavior
05:13Innovation in Pet Food Industry
07:36Challenges of Big Corporations
10:31Pricing Strategies in Pet Food
12:56Edgar and Cooper's US Launch
15:38Comparative Spending on Pet Food

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4 weeks ago
28 minutes

Real Pet Industry News
Bugalugs in Aldi and Pet Industry innovation
summaryIn this episode, Clayton and Sam discuss the rapid rise of Bugalugs in the pet industry, the implications of their brand presence in big box retailers like Aldi, and the potential risks to independent pet shops. They delve into the importance of brand perception and the long-term sustainability of businesses in the pet market. The conversation shifts to the role of scientific research in pet food, questioning the credibility of industry standards and the influence of large corporations. Finally, they explore recent innovations in pet products, highlighting both promising developments and marketing gimmicks.
takeaways
  • Bugalugs' growth may threaten independent pet shops.
  • Brand perception is crucial for long-term success.
  • Big box retailers can devalue premium brands.
  • Scientific studies in pet food can be biased.
  • Industry influence often overshadows genuine research.
  • Probiotics may not be the best long-term solution.
  • Innovation in pet products is essential for market growth.
  • Consumer perception can be easily swayed by pricing.
  • The pet industry is evolving with new voices and ideas.
  • Marketing gimmicks can mislead consumers about product quality.

titles
  • The Bugalugs Dilemma: Growth vs. Brand Integrity
  • Navigating Brand Perception in the Pet Industry

Sound Bites
  • "Why would you compete?"
  • "It's the same brand!"
  • "Kick them out!"

Chapters00:00The Rise and Risks of Bugalugs
02:07Brand Perception and Market Dynamics
07:32The Role of Institutions in Pet Food
10:53Leadership Changes in Pet Food Industry
25:26Innovations in Pet Products

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1 month ago
29 minutes

Real Pet Industry News
Vegan Cats and M&As
summaryIn this episode, Clayton and Sam discuss the controversial topic of vegan cat food, highlighting the nutritional deficiencies and regulatory concerns surrounding it. They also delve into the representation of women in the pet industry, emphasizing the significant contributions of female founders. The conversation shifts to the recent acquisition of several pet food brands by Subridge Pet Supplies, analyzing the implications for the market. Finally, they explore the future of wholesaling in the pet industry, advocating for a more transparent and efficient model.
takeaways
  • Vegan cat food raises significant nutritional concerns.
  • Cats are obligate carnivores and require animal-based nutrients.
  • Vet approvals for pet food often lack rigorous standards.
  • The vegan pet food trend is controversial and complex.
  • Women make up a large percentage of the pet industry workforce.
  • Business success is driven by product quality, not gender.
  • Legacy pet food brands may lack innovation and relevance.
  • The current wholesaler model is outdated and inefficient.
  • A more transparent wholesaling approach could benefit the industry.
  • Collaboration among retailers can lead to better pricing and product sourcing.

titles
  • The Controversy of Vegan Cat Food
  • Empowering Women in the Pet Industry

Sound Bites
  • "Cats are natural obligate carnivores."
  • "Vet approved? What does that even mean?"
  • "These brands are just legacy brands."

Chapters00:00The Rise of Vegan Cat Food
10:48Female Founders in the Pet Industry
16:38Acquisition of Pet Food Brands
23:32The Future of Wholesaling in the Pet Industry

Show more...
1 month ago
27 minutes

Real Pet Industry News
Royal Canin's Fresh food
summaryIn this conversation, Clayton Payne and Sam discuss the recent shift of Royal Canin towards fresh pet food, exploring the implications for the pet food industry, market dynamics, and the challenges posed by subscription models. They analyze the impact on premium kibble brands and the role of private equity in shaping business strategies. The discussion highlights the tension between recurring revenue models and traditional profitability, questioning the sustainability of current business practices in the pet food sector.
takeaways
  • Royal Canin's new fresh food line is a significant shift.
  • The pet food industry is seeing a move towards fresh food.
  • Subscription models are becoming a challenge for traditional pet food brands.
  • Premium kibble brands are at risk due to the rise of fresh food.
  • Distribution logistics are crucial for fresh pet food success.
  • Private equity is influencing the pet food market dynamics.
  • Recurring revenue models are prioritized over profitability by many companies.
  • The fresh food market legitimizes the sector and attracts investment.
  • Companies need to adapt to changing consumer preferences for pet food.
  • The future of pet food may involve a blend of fresh and traditional options.

titles
  • Royal Canin's Bold Move into Fresh Food
  • Navigating the Pet Food Market Landscape

Sound Bites
  • "They could buy the farmer's dog."
  • "Why wouldn't they do it?"
  • "Premium kibble is in trouble."

Chapters00:00Royal Canin's Shift to Fresh Food
02:39Market Dynamics and Competition in Pet Food
05:05Strategic Decisions: Acquisitions vs. In-House Production
07:59Distribution Challenges for Fresh Pet Food
10:47Impact of Major Brands on D2C Fresh Food Companies
12:59The Future of Premium Kibble
15:36Recurring Revenue Models in Pet Food Industry
18:16The Sustainability of D2C Pet Food Businesses

Show more...
1 month ago
27 minutes

Real Pet Industry News
Fresh food and Vets
In this episode, Clayton and Sam discuss the latest financial results from Pets at Home, highlighting the success of their Vets for Pets model amidst challenges in the retail sector. They explore the impact of subscription models on pet food sales and the potential for fresh cooked food to revolutionize the market. The conversation also delves into the growing trend of vegan pet food, examining its appeal and viability in the broader pet food industry.
takeaways
  • Pets at Home reported a 13% rise in practice revenues.
  • Vets for Pets is a strong model compared to retail.
  • Retail profits for Pets at Home fell by 16.6%.
  • Subscription models are taking a significant share of the market.
  • 17% of the UK pet food market is now subscription-based.
  • Fresh cooked food could be a game changer for retailers.
  • Vegan pet food is growing but remains a niche market.
  • The appeal of vegan pet food is limited to a specific consumer base.
  • Customer churn in pet food is high, with frequent changes in brands.
  • The market for vegan pet food may not be sustainable long-term.

titles
  • Pets at Home's Financial Success
  • The Rise of Vets for Pets

Sound Bites
  • "Vets for Pets is a phenomenal model."
  • "Retail is very, very hard."
  • "We need to put fresh food into stores."
  • "Cooked food can save Pets at Home."
  • "Riches are made in niches."
Show more...
1 month ago
24 minutes

Real Pet Industry News
Working dog food now with Canagan
summaryIn this episode, Clayton and Sam discuss the innovative business model of Kanigan, which is rolling out a new working dog food exclusively through independent retailers to promote local shopping. They explore the challenges faced by independent pet shops in adapting to market changes and the complexities of the working dog food market, including the implications of VAT exemptions and the potential for premiumization. The conversation highlights the need for better support and strategies for independent retailers in a rapidly evolving industry.
takeaways
  • Kanigan's new working dog food is exclusive to independent retailers.
  • The business model incentivizes local shopping and supports pet shops.
  • Independent retailers face challenges in adapting to market changes.
  • Many pet shop owners lack business acumen and market awareness.
  • Working dog food is often a term used for tax evasion.
  • Premiumization in dog food is a growing trend.
  • Farmers typically prioritize cost over quality in dog food.
  • The market for working dog food is complex and competitive.
  • Tax loopholes play a significant role in pricing strategies.
  • Support for independent retailers is crucial for their survival.

titles
  • Revolutionizing Pet Food Distribution
  • The Struggles of Independent Pet Shops

Sound Bites
  • "It's a very long play."
  • "It's a clever play and it helps everyone."
  • "Working dog food is just a bullshit term."
  • "It's a tax loophole."
  • "Thanks, Dave."
Show more...
2 months ago
21 minutes

Real Pet Industry News
The Future of Cat Food and Pedigree Wholesale
In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the cat consumer market. They explore the strategies of Jolly's in targeting cat owners, the changing habits of consumers towards premium pet food, and the challenges faced by independent retailers. The discussion also touches on the role of veterinary services and the positioning of major players like Pedigree in the market. Overall, the conversation highlights the need for innovation and adaptation in the pet retail sector to meet the demands of modern consumers.
takeaways
  • Jolly's is focusing on the cat consumer market, which is often overlooked.
  • Consumer habits regarding pet food are slowly changing towards premium options.
  • The cat food market has potential for growth, but it requires time and education.
  • Veterinary services could play a significant role in pet retail strategies.
  • Independent retailers face challenges in maintaining margins and product quality.
  • Pedigree needs to modernize its offerings to better support independent retailers.
  • There is a disconnect between what wholesalers offer and what independent retailers need.
  • The pet food industry is evolving, and companies must adapt to stay relevant.
  • Long-term strategies are essential for companies like Jolly's to succeed in the cat market.
  • The conversation emphasizes the importance of ethical product offerings in pet retail.

Sound Bites
  • "There's a huge market there and there is a huge knowledge gap."
  • "I think there is a market for cat and I do think there is a market for cat only."
  • "Are customers habits going to change whereby they are going to choose to go to Jolly's?"
  • "This is a very long term play by Jolly's."
  • "If you really want to support independence, do stuff to support independence."
  • "The world is changing and it's changing fast."
  • "We still need your products. So please keep supplying us."

Chapters00:00The Cat Consumer Landscape
04:00Changing Consumer Habits
09:09Jolly's Long-Term Strategy
11:55The Role of Veterinary Services
17:49Challenges for Independent Retailers
19:46Pedigree's Market Positioning
32:06The Future of Pet Food Retailing

Show more...
2 months ago
32 minutes

Real Pet Industry News
Guerilla Marketing vs Online marketing, The future of DTC
In this conversation, Clayton and Sam discuss innovative strategies for selling pet products, contrasting scrappy, direct customer engagement with digital marketing approaches. They explore the challenges of direct-to-consumer (DTC) business models, particularly in the pet industry, and emphasize the importance of adapting to changing consumer preferences and market dynamics. The discussion highlights the need for retailers to innovate and compete effectively against larger DTC brands, while also addressing the evolving landscape of pet retail.
takeaways
  • Poured Drinks' success highlights the value of direct customer engagement.
  • Marley Bones focuses on digital marketing but may lack personal connection.
  • Face-to-face interactions remain crucial in sales.
  • DTC models can be capital intensive and risky.
  • Retailers need to adapt to changing consumer preferences.
  • Independent pet stores must stock competitive products.
  • The pet industry is evolving, and retailers must keep pace.
  • Customer acquisition costs can vary significantly in DTC.
  • Building relationships with customers is essential for long-term success.
  • Market dynamics can shift quickly, requiring agility from businesses.

titles
  • Innovative Strategies for Selling Pet Products
  • The DTC Business Model Dilemma

Sound Bites
  • "Go to where the people are."
  • "People buy from people."
  • "Sell them a better product."
  • "The consumer has moved on."
  • "This is how it is today."
Show more...
2 months ago
25 minutes

Real Pet Industry News
Understanding the UK Pet industry
summaryIn this episode, Clayton and Sam discuss the intricacies of importing pet products into the UK, highlighting the unique landscape of the pet industry, the role of wholesalers, the impact of Brexit, and effective marketing strategies. They emphasize the importance of understanding the market and building relationships through trade shows and targeted communication.
takeaways
  • The UK is a highly developed market for pet products.
  • There is a growing demand for pet products in the UK.
  • Private equity is increasingly influencing the pet industry.
  • Wholesalers play a crucial role in distribution.
  • Navigating the import process can be complex and costly.
  • Brexit has introduced new challenges for importing pet products.
  • Effective marketing requires understanding the target audience.
  • Trade shows provide valuable networking opportunities.
  • Transparency in communication can set businesses apart.
  • Understanding the market is key to successful entry.

titles
  • Navigating the UK Pet Industry
  • Importing Pet Products: A Guide
  • Understanding Wholesalers in the Pet Market

Sound Bites
  • "The UK is a great place to do business."
  • "People love their dogs in this country."
  • "The landscape shifted to private equity."
  • "Trade shows are always a great idea."
  • "Come with a strategy to trade shows."
Show more...
2 months ago
28 minutes

Real Pet Industry News
Jolleys charity work and Zoomark
keywords
charity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailers
summary
In this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent Zoomark event. The conversation highlights the need for genuine corporate responsibility and effective marketing strategies in a competitive market.
takeaways
Jollies' charity campaign is seen as self-promotional rather than altruistic.
Corporate responsibility should not come at the expense of genuine charity.
Brands need to build their presence through independent retailers before approaching larger chains.
The cost of acquiring customers in the pet industry is rising significantly.
Smaller brands often struggle to compete with larger companies in retail spaces.
The importance of having a solid sales team for brand success is emphasized.
Distribution strategies can make or break a brand's success in the market.
The impact of Brexit on distribution and market access is significant.
Brands should focus on long-term growth rather than quick exits.
Innovative products from international brands could succeed in the UK market.
Sound Bites
"It's a little bit cynical, isn't it?"
"This is just self-promotion."
"They don't want 100 suppliers."
"It's a distribution tax."
"You need veterinary certificates now."
"I think they could definitely push that out."
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3 months ago
29 minutes

Real Pet Industry News
Legacy Brands and Bad B2B marketing
Summary
In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food products.
Takeaways
Scrumbles has successfully launched new products and expanded into major retailers.
Effective marketing is crucial for new brands to compete with legacy brands.
Legacy brands are struggling to connect with modern consumers.
The grocery consumer is now more discerning about pet food quality.
Acquisitions by larger companies are a common trend in the pet food industry.
Customer-centric marketing is essential for success in the pet industry.
Brands should focus on building relationships with retailers and customers.
Humility and clear messaging are important in business communications.
Understanding customer acquisition costs can inform marketing strategies.
Building goodwill with customers can lead to long-term success.


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3 months ago
34 minutes

Real Pet Industry News
Vets and Subscriptions foods
Summary
In this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these products, the challenges of subscription services, and the implications of consumer behavior in the pet market. The conversation then shifts to the veterinary sector, addressing issues such as pricing, transparency, and the influence of corporate ownership on veterinary practices. The hosts emphasize the need for better consumer information and the potential conflicts of interest within the veterinary industry.
Takeaways
Years.com offers gourmet meals for dogs, like paella and lasagna.
The marketing strategy of years.com is seen as innovative but potentially unsustainable.
The premiumization trend in pet ownership is growing, especially among affluent demographics.
Subscription models in pet food may struggle with customer churn.
The veterinary sector faces scrutiny over pricing and transparency.
Corporate ownership in veterinary practices can lead to conflicts of interest.
Consumers often lack access to affordable medication options for pets.
The importance of multi-channel distribution for pet food brands is highlighted.
Veterinarians may be limited in their ability to recommend cost-effective treatments.
The conversation underscores the need for reform in the veterinary industry.


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3 months ago
30 minutes

Real Pet Industry News
Global Pet Expo review, Chinese products and Sales reps
In this episode, Clayton Payne and Sam discuss the recent acquisition spree by Nutriment, analyzing its implications for the raw pet food market and the competitive landscape. They delve into the legacy of Nature's Menu, the challenges of market segmentation in raw pet food, and the profitability of direct-to-consumer cat food models. The conversation also touches on the recent Global Pet Expo, highlighting the lack of innovation and the overall experience of the event. In this conversation, Clayton Payne discusses the challenges and perceptions surrounding Chinese products in the pet industry, the potential of emerging markets like India and Turkey, and the complexities of supply chains. He also delves into the role of sales reps, their value, and the importance of education and merchandising in retail success.
takeaways
  • Nutriment's acquisition strategy is aggressive and aimed at market control.
  • Nature's Menu has lost its innovative edge in the raw food sector.
  • Market segmentation is crucial for targeting specific pet owner demographics.
  • D2C cat food models face profitability challenges due to lower transaction values.
  • Kibble remains a profitable segment with room for innovation.
  • Raw food stores are becoming key players in the pet food market.
  • The pet food industry is seeing a shift towards niche products.
  • Investor-led companies often set unrealistic profit expectations.
  • The Global Pet Expo lacked innovation and strong themes this year.
  • Consumer preferences are shifting towards more specialized pet food options. The pet industry is becoming disillusioned with Chinese products.
  • Emerging markets like India and Turkey are gaining traction.
  • Sales reps can be valuable but often lack proper training.
  • Merchandising plays a crucial role in retail success.
  • Intellectual property concerns are significant when dealing with China.
  • Good sales reps should educate retailers about their products.
  • The appearance of products on shelves affects consumer perception.
  • Companies need to focus on creating coherent product ranges.
  • Sales reps should provide insights beyond just selling products.
  • Retailers benefit from understanding customer retention strategies.

titles
  • Nutriment's Bold Moves in Pet Food
  • The Decline of Nature's Menu
  • Understanding Raw Pet Food Market Dynamics
  • Profitability Challenges in D2C Cat Food
  • Insights from the Global Pet Expo

Sound Bites
  • "I think it's a smart move"
  • "I think kibble is where it is"
  • "The D2C business model profitable?"
  • "I think any company can be profitable"
  • "There's no strong theme this year either"
  • "This could actually be mass scale."
  • "A lot of people are done with China."
  • "Good sales reps are still worth having."
  • "A good sales rep will educate you."
  • "It just looks like shit."
  • "You can't have a shop full of it."
Show more...
3 months ago
49 minutes

Real Pet Industry News
Pet Food Subscription models.... Genius or Garbage?
This conversation delves into the evolving landscape of direct-to-consumer (D2C) fresh food subscriptions in the pet industry, particularly focusing on dog and cat food. The hosts discuss the challenges faced by these subscription models, including market saturation, consumer behavior, and the impact of heavy marketing on traditional pet food businesses. They also explore the unique challenges in the cat food market and the controversies surrounding pet nutrition, particularly the role of veterinarians in recommending pet food products.
takeaways
  • D2C fresh food subscriptions are gaining traction in the pet industry.
  • Investment in pet food subscriptions is often driven by unprofitable marketing strategies.
  • The pet food market is becoming saturated, making survival difficult for many brands.
  • Consumer behavior in pet food is fickle, leading to high churn rates.
  • Cats are generally more discerning eaters than dogs, complicating the cat food market.
  • Veterinarians often lack the nutritional expertise to recommend pet food effectively.
  • The reliance on marketing in grocery products can overshadow ingredient quality.
  • The pet food industry is facing significant challenges due to heavy competition and investment.
  • Sustainable business models are crucial for long-term success in the pet food market.
  • Controversies exist around the quality of ingredients in pet food, especially those endorsed by vets.

titles
  • Navigating the D2C Pet Food Revolution
  • The Future of Fresh Food Subscriptions
  • Understanding the Cat Food Market

Sound Bites
  • "The online food sector remains a desert of profit."
  • "It's all about get the revenue to a certain point."
  • "I think the cat market is lacking more."
  • "Cats are a lot more fussy when the food comes."
  • "Vets are not nutritionists."
  • "If you sell sugar to pets, that's commendable."
Show more...
3 months ago
26 minutes

Real Pet Industry News
Raw feeding and Online retailing
Summary
In this conversation, Clayton and Sam discuss the evolution of Mersey Raw, a pet food company, and the challenges it faces in scaling its operations. They explore marketing strategies for raw feeding, the potential of innovative pet supplements, and the future of online pet retailing. The discussion highlights the importance of customer engagement, product quality, and the competitive landscape of the pet industry.

Takeaways
Mersey Raw has faced significant challenges but remains committed to its mission.
Scaling in the pet food industry requires diversification of products.
Marketing strategies should focus on educating consumers rather than bashing competitors.
Innovative formats in pet supplements can attract new customers.
The online pet retail market is highly competitive and challenging.
Customer engagement is crucial for building brand loyalty.
Acquisition strategies can complicate business operations.
The raw feeding market has untapped potential among new pet owners.
Pricing strategies need to be aligned with consumer expectations.
Sustainable packaging and product delivery methods are important for brand reputation.



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4 months ago
34 minutes

Real Pet Industry News
Forthglade is it losing its way????
Summary
In this conversation, Clayton Payne and Sam discuss the challenges faced by the pet food brand ForthGlade, including its decline in brand identity and market presence due to its shift towards grocery distribution. They explore the implications of this shift for independent retailers and the overall pet food market. The discussion also delves into the evolving treats market, highlighting trends, investment opportunities, and the importance of innovation in pet food products.

Takeaways
ForthGlade's decline is attributed to its grocery distribution strategy.
Independent retailers are losing customers to grocery chains.
Brand identity is crucial for maintaining market presence.
The treats market is diverse and fragmented.
Investors seek high returns, complicating funding for new brands.
High-value treats are essential for dog training.
The pet food market is evolving with new trends and products.
Innovation is key to staying competitive in the pet industry.
Grocery consumers are less brand loyal than independent store shoppers.
The future of pet food includes more raw and gently cooked options.


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4 months ago
22 minutes

Real Pet Industry News
Pets at Home and Private Equity
In this episode, Clayton Payne and Sam discuss the current struggles of Pets at Home, focusing on their declining retail performance and the impact of competition from other pet supply stores. They explore the changing landscape of the pet retail industry, the importance of veterinary services, and the potential for Pets at Home to go private. The conversation also delves into branding strategies and growth opportunities for the company, emphasizing the need for innovation and adaptation in a saturated market.
takeaways
  • Pets at Home is facing significant challenges in the retail market.
  • The veterinary segment is a strong performer for Pets at Home.
  • Competition from stores like Jolly's is increasing.
  • The retail environment for pet supplies is changing rapidly.
  • Pets at Home's business model may need to adapt to survive.
  • Private equity could play a role in Pets at Home's future.
  • Branding and product quality are crucial for growth.
  • Investing in innovative pet brands could be beneficial.
  • The market is moving towards niche pet stores rather than generalists.
  • Consumer preferences are shifting towards specialized pet products.

titles
  • The Struggles of Pets at Home
  • The Changing Retail Landscape
  • Competition and Market Saturation

Sound Bites
  • "Pets at Home is really struggling."
  • "Their veterinary segment saw sales soar by 21.3%."
  • "The retail environment is going to be challenging."
  • "I think their heyday was 15, 20 years ago."
  • "No retailer should be selling live animals."
  • "Jolly's do the actual pet store better."
  • "They need to revamp their branding."
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4 months ago
33 minutes

Real Pet Industry News
Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.