In this conversation, Clayton and Sam discuss the evolving landscape of the pet food industry, particularly focusing on the rise of cooked pet food, the challenges faced by subscription services, and the significant opportunities within the cat market. They explore the implications of premium pricing, the disconnect in product offerings for cats, and the future of pet food brands as consumer preferences shift. The discussion highlights the need for better quality and more tailored products for cats, as well as the changing dynamics of pet ownership and spending habits.
takeaways

• Royal Canin's new cooked food reflects industry shifts.
• Subscription services may struggle as retail options grow.
• Consumers prefer buying pet food as needed, not via subscriptions.
• The cost of premium pet food is a barrier for many owners.
• Hybrid feeding is becoming more common among pet owners.
• Competition will drive down prices in the pet food market.
• Brand equity in pet food is diminishing.
• Cat owners are increasingly seeking premium products.
• The pet industry has historically focused on dogs over cats.
• There is a growing demand for cat-specific products.

titles

• The Future of Pet Food: Cooked vs. Raw
• Subscription Services in the Pet Industry: A Dying Trend?

Sound Bites

• "Cooked foods are terribly expensive."
• "Pure is the one I really don't like."
• "Cats are very underserved at the moment."

Chapters00:00The Rise of Cooked Pet Food
04:42The Subscription Model's Decline
09:09Niche Markets in Pet Food
13:04Brand Equity in Pet Food
18:14The Cat Market's Untapped Potential
22:42The Future of Cat Products