While ghosting has been around for a while, the practice has increased in recent years, and not just in the trucking industry. A survey conducted by Indeed between March 2020 and February 2021 showed that due to the COVID-19 pandemic, 77% of employers surveyed acknowledged that they had been ghosted by candidates.

The more drivers we lose, the more we have to spend to hire new drivers. And referrals are connected to hiring costs. The lower our referral rate, the more we spend to bring on those additional drivers. Turnover and referral rates are at the very least loosely linked. But is there more to it than that? Could those 2 numbers be more closely related?

Randall-Reilly and Michigan State University researchers worked together to try and answer the question, "where have all the truckers gone?" This is what they found. A full research breakdown is available in PDF form on the blog article main page.

What do I mean by a driver recruiting placebo? The main point I mean to make here is you can’t let your fleet fall into the trap of focusing solely on cost. Far too often we see fleets zero in on pursuing cheap leads. Cheaper leads = cheaper hires, right? Much like the patient downing sugar pills, fleets see low CPL and start to feel pretty good about their recruiting and never really dig into the other recruiting cost factors.

Understanding Lead Velocity Is Crucial (Audio Article) by Randall-Reilly Driver Recruiting

Right now is exactly the time you need to double down and do what you can to reach drivers and establish a relationship with them. Even if you’re not actively seeking drivers at the moment, you can’t afford to fall off the map completely!

What can your trucking fleet learn from the changes made because of the coronavirus outbreak?

Discover top questions asked by drivers linked to the coronavirus and how your fleet can adjust its driver recruiting practices during the outbreak.

Discover how trucking companies and others are giving back to truck drivers during the coronavirus and share how you are thanking our truckers.

How has coronavirus affected your truck driver recruiting? Share how you have adjusted your truck driver recruiting strategy to help us compile best practices to adopt during the coronavirus pandemic.

Your truck drivers are a key factor in defeating the coronavirus and its impacts on the industry, now is the time to show them your appreciation and value.

Discovering how to talk about your truck driver recruiting budget is important in the success and securement of that budget.

The "drivers are a commodity” mindset will, of course, change the way you treat your drivers. And not for the better. Drivers know when they are being treated as such and don't appreciate it. It leads to them feeling undervalued or even resentment towards your fleet. Over time these type of feelings can develop a negative reputation among the drivers you need, and you definitely do not want that. Your fleet's reputation may be more important than you realize.

As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a large volume of leads because you may not have either. Let's talk about some effective recruiting tactics for small fleets.

Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. But there are ways to find out more information and influence a potential customer's buyers journey. We'll be talking about one of those techniques today: mobile location targeting.

It can be difficult to convince a driver you are the right fleet for them. However, there is a way to persuade them that has proven to be successful for many fleets. Let your drivers do the talking.

This year’s Great American Trucking Show has come and gone. One of the many featured events at this year’s show was the announcement of the 2019 Mike O’Connell Trucking’s Top Rookie Award.

GATS presents a unique opportunity for trucking professionals of all kinds to come together and experience all things trucking. This year’s event boasts a variety of attractions, exhibits, and educational sessions designed to cater to all facets of the trucking industry.

When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if your online driver advertising is up to par.