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Randall-Reilly is the leading growth platform for vital industries. We deliver unique data and insights that align the buyers and sellers who drive the economy. We help clients create and grow better relationships with their customers, gain better insights on market and buyer behaviors and deliver better results in top-line growth, both right away and ongoing.
Don't Fall For The Driver Recruiting Placebo Effect
Randall Reilly Driver Recruiting Audio Articles
8 minutes 30 seconds
5 years ago
Don't Fall For The Driver Recruiting Placebo Effect
What do I mean by a driver recruiting placebo? The main point I mean to make here is you can’t let your fleet fall into the trap of focusing solely on cost. Far too often we see fleets zero in on pursuing cheap leads. Cheaper leads = cheaper hires, right? Much like the patient downing sugar pills, fleets see low CPL and start to feel pretty good about their recruiting and never really dig into the other recruiting cost factors.
Randall Reilly Driver Recruiting Audio Articles
Randall-Reilly is the leading growth platform for vital industries. We deliver unique data and insights that align the buyers and sellers who drive the economy. We help clients create and grow better relationships with their customers, gain better insights on market and buyer behaviors and deliver better results in top-line growth, both right away and ongoing.
