Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at Fenton, discusses the shifting CSG landscape. She emphasizes the importance of organizations taking a stance on issues, focusing on the reasons behind their position and their audience. Rachel also provides practical guidance on how organizations can prepare to speak out authentically in alignment with their values.
D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
Paul Cohen, Founder and CEO of Attention Comms, talks about the key values that purpose-driven organizations should stand by. He emphasizes the importance of capturing and sustaining meaningful attention across various channels. Paul also shares his experience connecting with his network during times of change.
About D S Simon Media
D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.
Shannon Walsh, President of PR, Social & Influence and Chief Operating Officer for Ogilvy Health, explains what it means to lead with an earned-first mindset. She discusses what she looks for when building client-facing teams to ensure they are best equipped to service client needs. Shannon also offers practical advice on how to communicate with clients in a way that builds trust and drives meaningful results.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/
Tara Smith, Managing Partner at Voxus PR, joins Doug Simon, CEO of D S Simon Media, to share her expert insights on how PR professionals can earn a seat at the table. She shares how communicators can adopt a business mindset and elevate strategic communications. Tara also highlights the importance of mentorship, emphasizing its power as a tool for professional growth and development.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/
Scott Ward, Principal of Fifth Estate Communications, highlights how clear goals shape the way audiences engage with messaging. He shares valuable insights on how non-profits can uncover and communicate their core values. Additionally, he shares how embracing reinvention allows non-profits to stay relevant and maximize their impact.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/
Doug Simon, CEO of D S Simon Media, sits down with Elizabeth Rosenberger, VP of Client Services, and Mike Bako, VP of Media and Content Strategy, to discuss holiday planning tips and emerging trends. Drawing from their extensive experience collaborating with clients and stations, they offer valuable insights to help navigate the upcoming season.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Learn more about D S Simon Media: https://www.dssimon.com/
Ivan Ruiz, Partner, Digital Health and Strategy at FINN Partners, explains how generative AI is reshaping the way healthcare clients approach content strategy. He highlights how organizations can combat misinformation and maintain visibility across AI-driven platforms.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
Moon Kim, Executive Vice President and Corporate Practice Lead at M Booth, encourages communicators to stay curious about the evolving role of AI. She discusses how to find the right balance between human creativity and AI-generated content. She also offers insights into how junior and senior staff are adopting the technology.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for Suburban Propane, highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging way.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
Lori Rosen, President of Rosen Group, joins Doug Simon, CEO of D S Simon Media, to discuss the evolving role of public relations in a fast-changing media landscape. Lori highlights the lasting value of earned media and offers insights on how to extend its impact. She also provides insightful and strategic advice on pitching.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
Greg Efthimiou, Vice President of Public Relations at GoDaddy, discusses the web services company’s brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy's ‘culture of experimentation’ to promote innovative ideas. Greg also reflects on the company’s 2025 Cannes Lions award-winning Super Bowl ad campaign.
D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
Jennifer Lowney, Global Head of Communications for Citi, emphasizes the importance of external audiences and how they influence messaging. She highlights the value of strong partnerships with agencies when executing projects. She also discusses the importance of understanding where consumers are sourcing their information.
Jon Henes, Founder & CEO of C Street Advisory Group, breaks down how clear, consistent messaging brings teams into sync and powers transformation. From boardrooms to political campaigns, Jon walks through his proven playbook of how to turn communications into a competitive advantage.
Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose the right spokesperson to authentically represent your message, and offers insights into HPRA’s growing impact and its vision to expand opportunities for Latino professionals across the communications industry.
Mercy A. Quaye, President and Founder of The Narrative Project, analyzes emerging nonprofit trends. She discusses the evolving role of objectivity in the industry and highlights a growing emphasis on nonviolent communication. She also shares approaches for advancing progressive initiatives in today’s political environment.
Kat Jones, Founder of Motiv, shares her expertise in working with fandoms. She emphasizes the importance of securing media coverage that resonates with specific audiences. She highlights the powerful impact of collaborating with creators. She also talks about the values that keep fanbases connected.
Florence Quinn, President and Founder of Quinn PR, offers expert insight into the evolving travel landscape. She shares her advice on how to make travel stories stand out. She also highlights strategies for engaging a broad spectrum of travelers, including luxury consumers.
Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR), emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understanding of the ever-changing news cycle with strong relationships with producers and reporters.
Rachel Catanach, General Manager and Senior Partner of New York and Boston at FleishmanHillard, talks about the challenges brands face today. She explains how synthetic audiences can be a valuable tool for message testing. She also shares valuable resources companies can use to prepare before launching a campaign.
Tyler Perry, Co-CEO of Mission North, highlights findings from the agency’s annual Brand Expectations Index survey, diving into some of the most pressing issues faced by communicators today: AI and DEI. She explores how AI companies should communicate in a way that builds trust and protects against reputational risk. Tyler also reflects on the role communicators play in driving meaningful change across the industry, particularly with inclusivity and representation.