How Experimentation Fuels Business Transformation - Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy

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PR's Top Pros Talk

D S Simon Media

280 episodes

2 days ago

A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.

Marketing

Business

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A D S Simon Media and O’Dwyer’s podcast for communicators, featuring top PR executives sharing valuable insights and giving tips on adapting your strategy during these challenging times.

Marketing

Business

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How Experimentation Fuels Business Transformation - Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy

PR's Top Pros Talk

10 minutes 46 seconds

2 months ago

How Experimentation Fuels Business Transformation - Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy

Greg Efthimiou, Vice President of Public Relations at GoDaddy, discusses the web services company’s brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy's ‘culture of experimentation’ to promote innovative ideas. Greg also reflects on the company’s 2025 Cannes Lions award-winning Super Bowl ad campaign.

D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.