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Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

448 episodes

1 day ago

Send us a text As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do. On this episode of Promote Yourself to CEO: 2:59 - Having clear boundaries do...

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Entrepreneurship

All content for Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs is the property of Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do. On this episode of Promote Yourself to CEO: 2:59 - Having clear boundaries do...

Show more...

Entrepreneurship

Episodes (20/448)

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Upgrade Your Client Engine For Today's Economy

Send us a text I'm revealing why your once-reliable business systems may be failing in today's economy. In this episode, I'll guide you through revitalizing your client growth engine by strategically analyzing your attract, engage, nurture, and invite systems. You'll learn to identify where your best clients actually come from, eliminate friction points in your sales process, and build sustainable relationships instead of chasing marketing trends. Take control of your business growth with my ...

3 days ago

29 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

The CEO's Decision-Making Framework: Aligning Vision, Values, and Strategy

Send us a text Decision-making during uncertain times can make or break your business. When stress levels rise, our natural decision-making abilities become compromised, pushing us into either reactive choices or complete avoidance—both potentially devastating for long-term success. The entrepreneurs who navigate turbulent periods most effectively aren't those making the quickest decisions, but those making thoughtful, aligned ones. This episode walks you through creating your own decision-m...

1 week ago

46 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

The Oh Shit Kit From March CEO Retreat

Send us a text I'm sharing exclusive content from my March 2025 CEO Retreat, including my battle-tested "Oh Shit Kit" framework to help you stabilize your business during uncertainty. In this special episode, you'll experience key moments from the retreat as I provide actionable steps to secure your finances, generate revenue from existing relationships, and adjust your messaging to meet clients' shifting needs. Discover why increasing visibility—not retreating—is crucial during economic down...

3 weeks ago

54 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Why Women CEOs Need Real Support Systems

Send us a text Do you ever feel like you're carrying the weight of your business entirely on your shoulders? In this candid episode, I tackle the isolation that many women entrepreneurs experience. Drawing from my personal story of being raised by entrepreneur parents and the life-altering car accident that changed my family forever, I share powerful insights about the critical importance of building multi-layered support systems. I reveal how my father's business survived a crisis that...

1 month ago

42 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

How to Stay Focused During Unprecedented Times

Send us a text Running a business during political and economic uncertainty requires strategic focus, not panic. In this episode, I share practical strategies to stay grounded when consumer spending tightens and decision fatigue creeps in. Learn how to audit expenses, build a cash cushion, optimize your marketing systems, and implement the "less but better" approach that preserves your capacity. Discover why adjusting tasks based on your energy levels helps maintain productivity without burno...

1 month ago

36 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

From Reactive to Grounded: Your CEO Reset

Send us a text In this episode, I share some helpful strategies for entrepreneurs to stay grounded when things get uncertain. You'll learn about expanding your "window of tolerance" between fight-or-flight and freeze responses, and discover practical tools like creating your own personalized "thrive list" and choosing meaningful "reset buttons" instead of just defaulting to whatever's easiest. We explore seven different types of rest—physical, mental, emotional, sensory, creative, social, and...

1 month ago

55 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Why Adaptable Business Systems Beat Uncertainty

Send us a text Discover proven strategies to keep your business moving forward amid unpredictability and overwhelm. After 18 years navigating economic ups and downs, I share my framework for creating resilient business plans that don't require perfect circumstances to succeed. Learn how to stop starting over, build reusable assets, implement rinse-and-repeat systems, and focus on what truly matters. Perfect for entrepreneurs feeling drained by current events or disappointed by recent results....

1 month ago

32 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Stop Faking Perfect When Marketing Your Business

Send us a text In my latest episode, I'm tackling the elephant in the room: marketing during uncertain times. Drawing from my experience growing up in a small business family and working with countless entrepreneurs, I expose why the polished "perfect" marketing approach is failing and what actually works today. I share practical strategies for building genuine connections with your audience, why community matters more than ever, and how to market authentically when everything feels uncertain...

1 month ago

51 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Leading with Values in a Divided World

Send us a text Feeling overwhelmed by the chaos of today’s world? In this episode, I dive into why values-driven leadership matters more than ever. Learn how to navigate uncertainty, stand firm in your beliefs, and protect your peace while growing your business. Discover why silence isn’t neutral, how brands are paying the price for ignoring values, and why community is the key to resilience. Tune in for a confidence-boosting conversation on stepping into your role as a leader without burnout.

2 months ago

46 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

How to Build a Resilient Life-First Business

Send us a text Over the past year, I’ve navigated personal and business challenges that tested everything I teach. In this episode of Promote Yourself to CEO, I’m pulling back the curtain on how I kept my business thriving while managing family caregiving, my health, and major shifts in my strategy. I’ll share the smart decisions that led to more revenue with less stress, why I’m going video-first, and how you can create a resilient, life-first business. If you’re ready to take control and bu...

2 months ago

36 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Run Your Day Like a CEO

Send us a textAs soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like this? Let’s do something about that! High performance CEOs know how to manage their day and conserv...

3 months ago

32 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Run Your Week Like a CEO

Send us a textAs a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritiz...

3 months ago

1 hour 7 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Run Your Month Like a CEO

Send us a textI go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again. On this episode of Promote Yourself to CEO: 2:59 - ...

3 months ago

39 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Run Your Quarter Like a CEO

Send us a textEvery new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business. On this episode of Promote Yourself to CEO: 3:34 - Why go for 90-...

3 months ago

55 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

From Hidden Ghost Writer to Visible CEO with Amanda Edgar

Send us a textFrom hiding behind NDAs to leading a thriving book writing business, Amanda Edgar's journey proves that embracing visibility can transform your entrepreneurial path. In this candid conversation, the ex-professor shares how she escaped the constraints of third-party platforms, built a strong team, and developed a unique framework for helping others write books. Her story demonstrates how the right business systems and community support can help you scale while staying true to you...

4 months ago

43 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Elise Arsenault Makes Creative Work Pay

Send us a textDiscover how former stage actor Elise Arsenault built a 6-figure business teaching audiobook narration to 900+ performers. Learn her proven framework for transitioning from struggling artist to successful creative entrepreneur, including practical strategies for home studio setup, landing high-paying narration work, and building a sustainable creative career. Perfect for actors, voice artists, and creatives seeking stable income without sacrificing their artistic pursuits.

4 months ago

51 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Winging It Isn't A Business Growth Strategy

Send us a textWhat’s the antidote to inconsistent cash flow and clients in your business? Having a solid plan certainly helps, but too many entrepreneurs are just winging it in hopes of finding success. In this episode, I deliver a little tough love and talk about how to figure out the kind of plan you need in place for your business to grow.1:25 – What do most entrepreneurs do first when wanting to create the freedom and flexibility they desire? I explain why it’s a backward approach and a s...

4 months ago

31 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

How Cris Caruso Built a Financial Practice for GenX Women and LGBTQ+ Communities

Send us a textWhen financial advisor Cris Caruso left her secure corporate position to launch Savoire Financial, she knew exactly who she wanted to serve: women, Gen X, and LGBTQ+ clients who've been historically overlooked by traditional financial services. In this conversation, she shares how she successfully transitioned her practice, brought her clients along, and built a business that combines hospitality with education. Her insights on the coming wealth transfer to women and the power o...

5 months ago

40 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Why Work-Life Balance is a Myth

Send us a textReady to stop feeling guilty about your workday? In this practical episode, Rachel Cook dismantles the outdated 8-hour workday model and presents a smarter way to run your business. Based on research showing knowledge workers peak at just 3-4 productive hours daily, she reveals how to leverage these focused periods for maximum impact. Through clear examples from her own successful practice of separating focus days from call days, Rachel demonstrates how you can structure your bu...

5 months ago

38 minutes

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Do You Have a Month-By-Month Action Plan for 2025?

Send us a textWere you able to consistently show up and market your business this year... or was marketing and sales an afterthought?Were you actually able to take time off this year... or did your schedule get so out of control that you are on the verge of burnout?In the final part of the Plan Your Best Year Ever Challenge, we are going month by month to make sure you and your business have a real action plan to achieve your goals in 2025.Get access to the full Plan Your Best Year Ever Chall...

5 months ago

28 minutes