Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
457 episodes
4 days ago
Send us a text I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes, witchy practices—all tied together by two powerful threads: understanding who we are and how we relate to ...
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Send us a text I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes, witchy practices—all tied together by two powerful threads: understanding who we are and how we relate to ...
Amy Hayes Proves Referrals Beat Social Media Marketing
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
47 minutes
2 months ago
Amy Hayes Proves Referrals Beat Social Media Marketing
Send us a text Show Notes: How to Build Premium Services Without the Premium Headaches What if everything you've been told about raising your rates is backwards? Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referrals—and she's never touched social media marketing for her client work. In this conversation, she reveals why most creatives are focusing on all the wrong things when trying to command premium prices. You'll discove...
Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs
Send us a text I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes, witchy practices—all tied together by two powerful threads: understanding who we are and how we relate to ...
