From growing up on a dairy farm in western Victoria with 12 siblings to the frontlines of one of the toughest fights in medical research, Sam McGuane’s story is one of resilience, service, and hope. As the inaugural Chief Executive Officer of The Brain Cancer Centre, and a key leader behind Carrie’s Beanies for Brain Cancer, Sam is on a mission to transform the future of brain cancer research.  In this heartfelt episode, Sam opens up about how the values of gratitude, service, and hard work, ingrained in him growing up on the farm, have shaped his approach to both business and charity. These lessons, learned early in life, now fuel his leadership as he works to change the future of brain cancer research.  Brain cancer remains the leading cause of cancer-related deaths in children in Australia, with survival rates virtually unchanged for decades. Sam is determined to change that. He’s building a model that brings researchers together, fosters collaboration, and supports breakthroughs in treatment. The result? A research ecosystem focused on tangible progress, including one of the most significant brain cancer clinical trials in the world.  We discuss:  How the farm values of teamwork, generosity, and service shape his approach to tackling one of the toughest medical challenges.  The incredible success of Carrie’s Beanies for Brain Cancer, which has raised over $27 million, a campaign born from Carrie Bickmore’s Logies speech and fuelled by the power of community.  Why the Brain Cancer Centre is changing the way research is done by focusing on sharing knowledge and working together to make real progress.  Sam’s story shows how small, everyday actions can lead to big change when fuelled by purpose and community. His mission is clear: No lives lost to brain cancer and he’s working tirelessly to make that a reality.  To all our listeners, you may or may not know someone affected by brain cancer, but imagine making a choice today that could change someone's future forever. You have the power to be the hope someone needs. Whether it's donating, sharing this message, or getting involved in any way you can, every step brings us closer to a cure.  To learn more about the incredible work Sam, Carrie, and their team are doing, and to contribute to this life-changing cause, visit Carrie’s Beanies 4 Brain Cancer and The Brain Cancer Centre.  Sam, thank you for leading this vital cause with passion and purpose.  Sincerely,   Jeremy Hutchings & the Farm Owners Academy Team  

When you wear as many hats as our farming families do, time is one thing you never have enough of.    From the kitchen table to the paddock, we’re constantly making decisions, solving problems, and figuring out how to do more with less. What if there was a way to take some of that pressure off, without handing over the reins?    In this episode, I sit down with Dimity Smith, agri-business innovator, event leader, and one of the most refreshingly practical minds when it comes to tech in agriculture. Dimity runs tailored AI training sessions for farming families and small ag teams, helping them get started with tools like ChatGPT and put them to work in your business.     Together with Sam Johnsson, we dive into how AI is already helping farmers:  Draft job ads, safety procedures, and strategic plans,  Make grant writing quicker and less painful,  and even help with farm system reviews, one prompt at a time.     But more than the tools, this is about mindset. Dimity reminds us: AI is your co-pilot, not your competitor. It’s not here to replace your hard-earned wisdom, but to amplify it. And like any tool, it’s only as powerful as how you use it.    We also explore the fears many have about AI, and how simple curiosity might be the antidote to overwhelm.    Dimity puts it best, "You don’t have to be great at spelling, you don’t have to be techy, and you don’t need to have it all figured out.” She runs hands-on workshops through GRO Events Group and GRO Rural where she walks through it all slowly, answers your questions, and helps you use AI in a way that makes sense for your farm.  Join the 2-hour online workshop exclusive for Farm Owners Academy listeners:  Evening Session – Tuesday 12 August, 5.00 PM AEST (Register here)  Daytime Session – Wednesday 13 August, 11.00AM AEST (Register here)  For more information on all the workshop details and options, visit the workshop landing page here.   To get in touch, connect with Dimity via social media or head to https://www.groevents.com.au/  Dimity, thank you for showing us that you don’t need to be a tech expert to start using AI, you just need to be open and willing to learn. And Sam, appreciate the way you bring these conversations to life.    Here’s to staying curious, having a crack, and using whatever tools we can to make things just a bit easier, one step at a time.    Keep winning.  Jeremy Hutchings & The Farm Owners Academy Team 

I really values the constructs that: ‘you cannot solve the problem you have created in the environment in which you created it’… and ‘many minds make for smarter work’.What could you see more clearly if you took time with key decision-makers away from your farm?How many more options and insights might you access if you more actively called on the collective wisdom of other high-performing farm owners? In this episode, Sam Johnsson speaks with FOA coaches Cassandra Kath, Elle Webb and Sam Pincott to unpack the powerful conversations and insights to come from our latest client conference, our ‘Organise Infrastructure’ Deep Dive. With more than 550 farm owners in the room, the focus was clear: how to optimise your investment in infrastructure, equipment and technologies in order to drive efficiency, productivity and farm performance. We all have a long-list of items we’d like to invest in to move our farm’s forward. At the same time there are a host of emerging technologies we need to be considering to help get it done. Getting the sequence for these investments, and structuring them in the right way is critical. Being cautious and under-investing can limit our progress. Being too bullish and over-investing can lock-up cashflow and capital and be the thing that brings us un-stuck.Are we allocating capital to the highest pay-off items?Are we making measured decisions based accurate due diligence?Are we working to a well-designed strategic plan, or making emotive and reactive investment decisions?For those who attended, breakthroughs came not from a spreadsheet, but from getting off-farm and into a room filled with open, like-minded growth-oriented peers. From sharing 250 tested infrastructure improvements to creating space for goal-setting, strategy and real connection, the impact was felt well beyond the conference content.In this interview, we cover: how a clear process helps avoid ‘wish-list’ investing; the value of stepping off-farm to reflect, reset, and return with focus; the impact of immersing yourself in a  high-performing  farm business community, with individuals open to sharing all of what underpins their success; and how clarity can often come from one honest and open conversation, or one small and meaningful action. You don’t need to have it all figured out. It’s about carving out time and space to slow-down, think, question, collaborate, reflect and reset your plan.Sam J, thank you for stepping in for this discussion while I take some time to be with my family.  Thank you Cass, Elle & Sam P for your reflections and insightful comments.Keep winning!Jeremy Hutchings and the Farm Owners Academy Team  P.S. Want to check the strength of your farm business model ?? Join us for the Future-Proof Workshop, a free and practical session designed to spot inefficiencies, set confident financial targets using your own numbers, and refocus on what matters most. 👉 Register here

What if the future isn’t something to fear but something we can prepare for, shape, and lead into with confidence?  For Simon Kuestenmacher, understanding what’s ahead isn’t guesswork. It’s grounded in data, demography and deep thinking. As co-founder of The Demographics Group, Simon helps leaders across the country make sense of the big forces shaping our communities, our economies and our businesses. In this conversation, he brings that lens directly to farming.  This is a full and generous exchange with someone who not only understands the numbers but deeply respects the people behind them. Simon doesn’t just talk about trends, he speaks to what they mean for farm owners, for regional Australia and for the next generation of workers we are all learning to lead.  And his message is simple. The world is changing fast, but if you are in farming, you are in the right place. The question is - are you setting your business and your people up to thrive in what comes next?  Specifically during this episode we explore:  What happens when the “tyranny of distance” becomes a strategic advantage  Why community and sport remain the glue in regional Australia  The real story behind generational shifts and what each cohort needs from its leaders  Why farmers are some of the most skilled professionals in the country   Whether it is about creating better housing options, sharing your values with new staff, or just understanding the long arc of change, this episode will help you see the road ahead with a little more certainty.  Simon, thank you for grounding the data in real meaning. And for reminding us that leading well today is still our best investment in tomorrow.  To every farm owner listening - stay curious. Build systems. Invest in people. Keep asking the questions that matter.  You are farming in the right country, in the right industry. And there is real opportunity ahead for those willing to prepare for it.  Sincerely,   Jeremy Hutchings and the Farm Owners Academy Team 

What if we treated safety not as a box to tick, but as a culture to lead?    For Rebecca Fing, this isn’t a theoretical question — it’s the heart of her life’s work. From her base in Goondiwindi, Rebecca and her team at House Paddock Training & Consulting have spent two decades helping farm families lift their game in HR, business strategy, and importantly — work health and safety.    This episode is a full-bodied conversation with someone who’s been on over 600 farms and seen it all. Rebecca doesn’t just talk compliance — she talks culture. She doesn’t just talk paperwork — she talks people.    And the urgency is real. Agriculture employs just 3% of Australia’s workforce, yet accounts for 30% of all workplace fatalities. Even more sobering — 75% of those deaths involve machinery. These aren’t just numbers. They’re reminders that safety isn’t something we can afford to “get to later.” Because what’s at stake is far too important.    In a world where the urgent often crowds out the important, she makes a powerful case for choosing safety not someday, but today.    We cover:  How to make safety part of your everyday rhythm — not a once-a-year task  Why consistent follow-through matters more than a polished folder on a shelf  How a culture of confidence (not just compliance) can actually save lives  And practical tips on how to make a start today: Google free audits, borrow best practices from other industries, and stop trying to reinvent the wheel.    Rebecca speaks with the kind of clarity and conviction that only comes from lived experience. Her honesty is refreshing, her passion is contagious, and her message is simple: don’t wait for a crisis to care.    Whether you're leading a large team or running a family farm, this one will hit home. Because at the end of the day, this isn’t about rules — it’s about responsibility. And creating a farm culture where everyone gets to go home safe.    Rebecca, thank you for showing us the heart behind the how-to. For reminding us that leading with care is the most powerful form of leadership there is.    To every farm owner listening: make a start. Sloppy success, as Rebecca says, is far better than perfect procrastination.    Keep caring. Keep leading. And keep making farms safer.    Sincerely,   Jeremy Hutchings & the Farm Owners Academy Team 

  Every great innovation starts with a question — Could this be done better?    For Wayne Perkins, that question came in a wool shed, with a busted back, and a view of shearing that hadn’t changed in a century. He wasn’t looking to build a business. He was looking to fix a problem.    And in true agri-entrepreneur fashion, what followed was part invention, part persistence — and one heck of a story.    In this episode, we shine a light on the doers. The tinkerers. The farm-based problem-solvers who aren’t waiting for permission — they’re out there building something better.    Wayne Perkins is the founder of Perkinz, and the creator of the CrutchMaster and ShearMaster — two breakthrough systems in sheep handling that have become a lifeline for farmers and shearers across Australia and New Zealand. Backed by a background in shearing and solid grounding in farming, Wayne's story is a raw and real account of what it takes to create, adapt, and endure.    We explore:  Why practical farmer feedback — not engineering perfection — led to breakthroughs  What it’s like to lead a growing business when the industry you serve is under pressure  And why innovation sometimes starts with a hunk of steel and the belief that things can be better  Wayne has been through the wringer — financially, physically, emotionally. And yet, through all of it, he’s held onto a simple, powerful vision: make shearing better. He is one of the most determined, self-made thinkers in our space — and someone who reminds us all that real progress often starts with having a go.  If you’re an agri-entrepreneur forging your own path, this episode is for you. And if you're looking to reduce the strain and sharpen the system on your own farm, check out the Perkinz CrutchMaster and ShearMaster at perkinz.com.au.  Wayne — thank you for showing us what it means to stay the course, solve the real problems, and lead with vision (and a bit of good Kiwi cheek).  Here’s to every farmer and agri-entrepreneur asking that same question: Could this be done better?    Keep building. Keep asking. And keep believing in better.    Sincerely,  Jeremy Hutchings & the Farm Owners Academy Team    P.S. If you’ve got a spark of something — an idea, a side project, a better way — the challenge is keeping it alive while everything else demands your time. That’s where our planner comes in. In just 10 minutes, it will help farm owners like you, get back in control and keep your good ideas moving forward. 👉 Click here to download your free planner  

Succession isn’t just a plan on paper — it’s a living, breathing conversation about legacy, leadership, and what we’re really passing on. And when it’s done well, it can strengthen not just the business, but the family behind it. This episode is a testament to that.Rob and Ainsley McArthur aren’t just managing a successful beef operation in central Queensland — they’re guiding a generational transition with intention, structure, and a whole lot of heart. Alongside their six children, they’ve created a culture of contribution, where ownership and responsibility are shared from the ground up.In this conversation, I am joined by the McArthur’s and their Platinum Mastermind coach Sam Pincott. Together we dive into the nuts and bolts of a family business that’s thriving because it’s been built on purpose and participation.Here’s what we explore:  How Rob and Ainsley stepped into leadership early and chose to rewrite the script on what succession could look like  Why they treat their kids as stakeholders — inviting them into planning, strategy, and even financial oversight from a young age  The real impact of strategic rhythm — from quarterly meetings to goal-setting retreats — in building trust and vision across generations  What it means to balance the “family business” with the “business of family” — and why both need attention  How FOA frameworks and lifelong learning have helped them shape a business that’s bigger than any one person  You’ll hear how their children have stepped up to run operations and organise camp drafts, and how strategic grazing lifted their carrying capacity from 1,500 to over 5,000 — all while staying true to their family-first values. But more than anything, you’ll feel the deep pride and strength that comes from leading a family, not just a farm.To any family listening — whether you’re navigating succession, shaping strategy, or simply wondering how to get your kids more involved — this episode is full of gentle guidance, real-world tools, and hope.Rob, Ainsley — thank you for showing us what’s possible when you lead with vision and raise the next generation to do the same.Sincerely, Jeremy Hutchings & the Farm Owners Academy Team  P.S. If this episode got you thinking about legacy, family alignment, or setting the next generation up well — and you know your finances could be more structured — the Cash Flow Optimiser course is a great first step. Designed for farming families, it offers practical tools to reduce stress, improve decision-making, and help you build a business that supports the future you’re all working toward. Take the step as a family — because the best legacies are built together. Right now, it’s on sale for just $9 (save $188) — and you’ll get the exact forecasting tools, templates, and budgeting systems used by top-performing farm businesses. You can apply them in just a few hours and start taking control of your numbers — fast. 👉Click here to learn more about the short course P.P.S. This is your FINAL chance to secure discounted tickets to our last TOP Producers 2-Day Workshop for the year!! Early bird tickets special closes TODAY at 7pm AEST – save a whopping $1,195 on tickets. Join us in person in June in Melbourne or online. If you have ever considered attending an event, don’t wait any longer. This is the exact event that has already changed the lives of hundreds of farming families across Australia and New ZealandClick here to secure your spot

Now and then, you get the chance to pause, look back, and really take stock. And when that moment rolls around, it can be quietly powerful.    That’s exactly what this episode is. A milestone. A moment. A celebration.    This year marks 10 years of Farm Owners Academy, and I wanted to sit down with two people who’ve been there from the start — FOA founder Greg Johnson and our CEO Sam Johnson — and reflect not just on where we’ve come from, but where we’re going.    In this one, we unpack the heart behind FOA, the thinking that shaped the Top Producers Program, and the impact it’s had on farming families across Australia and New Zealand.    But more than that, we talk about what truly sets top producers apart — and why, now more than ever, mindset, business acumen, and strategic focus are the critical tools for leading through uncertainty.    Because right now, volatility is the new normal.    Climate, markets, costs — they’re all shifting. And that means farming families need a stronger compass and clearer tools than ever before.    In this episode, we explore:  How FOA began, the purpose behind its creation, and the real-world gaps it was built to fill  The 9-step Top Producers Model — and how it’s helped thousands build more robust, profitable, and scalable farm businesses  How top producers use entrepreneurial thinking to stay ahead in uncertain times  The power of mindset — and how inner growth creates lasting, external transformation  Real-life examples of families who’ve doubled their scale, renegotiated better finance, and gained strategic clarity — all within months    So wherever you’re at — whether you’re in growth, in a rut, or somewhere in between — this episode is an invitation to step up, get clear, and take charge.    Our last Top Producers 2-Day Workshop for the year is happening June 23rd and 24th in Melbourne (or online if you can’t be there in person). And I can tell you, it’s two days that could completely change the trajectory of your business.    This is your chance to step out of the day-to-day and rebuild from the top down—with the same framework the top 20% of farmers are using to outperform, year after year.    We’ll walk you through how to transform your thinking, optimise your business model, and propel your farm forward—with clarity, purpose, and a clear plan in hand.    But here’s the truth: you’ve got to choose it.    Because the best businesses don’t happen by chance—they’re built by people who make time to grow, who lean in when it’s hard, and who say yes when most would sit back.    Get off the tools. Step out of the chaos. And create space to lead with purpose.  👉 Early bird tickets are available now — reserve your seat here!  Greg, Sam — thank you for the wisdom, leadership, and heart you’ve poured into this community.    And to every FOA member and listener — thank you for backing yourselves and walking this road with us.    Here’s to the next 10.    Jeremy Hutchings & the Farm Owners Academy Team 

The markets are rattled. The headlines are loud. And for farmers trying to plan ahead, it’s starting to feel a bit like trying to build a fence in shifting sand. That’s exactly why, in this episode of Profitable Farmer, I’ve invited back our trusted investment specialist, Terry Tran from Freedom Trader - because when the world gets noisy, Terry brings sharp thinking and clear-eyed strategy.  At present, we’re diving deep into one of the biggest economic curveballs we've seen in years — the Trump-imposed US tariffs. This conversation is as timely as it is important. We explore: What this means for Australia & NZ, for agriculture, and for the way we make decisions in uncertain times What these tariffs actually are, and how they were calculated The ripple effects on global trade, inflation, interest rates — and yes, our ag exports. Where the risks lie… and where the opportunities might just be hiding in plain sight. Smart, proactive strategies to help you safeguard your business and potentially thrive on the other side of this storm. Terry doesn’t sugarcoat it — and that’s what makes this episode so valuable. He brings the data, the insight, and most of all, a calm, measured voice in the middle of all the noise.  Whether you’re feeling rattled, curious, or fired up to adapt and invest wisely, this one’s worth your time.Because when everyone else is panicking, the best in the game are positioning.If you're wondering how to navigate the months ahead and where to look for your next smart move — tune in. And a reminder that Terry is running an exclusive Freedom Trader Webinar for our community. It’s designed to help you get ahead of the headlines and build real financial resilience for your future.👉 You can register for the webinar hereTerry, thank you for your wisdom and generosity. And to all of you listening — keep leaning in, keep learning, and above all, keep taking care of yourselves and each other. The times may be uncertain, but your next step doesn’t have to be. Just a quick note, this conversation is general in nature and reflects the personal opinions of our guest, Terry Tran. It does not constitute personal financial advice. So as always, take a moment to consider your own circumstances — and if needed, have a chat with a qualified advisor before making any big financial decisions. Keep winning, everyone.Jeremy Hutchings & the Farm Owners Academy TeamP.S. If this episode’s got you thinking more seriously about your finances — about how to protect what you’ve built and position yourself for what’s next, then we invite you to join us at the TOP Producers 2-day Workshop this June.It’s where strategy meets clarity. You’ll join hundreds of growth-minded farmers diving into what it really takes to build a financially strong, resilient, and scalable farm business. From managing volatility to creating consistent profits — this workshop is packed with the financial know-how and tools every modern farm needs.👉 Early bird tickets are available now – reserve your seat here!P.P.S. Got 60 seconds? That’s all it takes to help us make this podcast even more powerful — and go in the draw to win a $100 gift card.What resonated with you today? What do you want more of? Your feedback helps us improve our episodes and deliver exactly what you need to grow, lead, and thrive.We’d love it if you could take a moment to reflect and share. Your feedback helps guide where we take this next — and keeps the conversation meaningful and focused on what really matters. Take the quick survey here!

Let’s be honest - running a farm can feel like a never-ending list of things to do. The sun comes up, and we’re off… chasing the day, solving problems, making it all happen. But here’s the question we’re leaning into on this episode: What if the biggest breakthrough for your business isn’t out there in the paddock… but in here, inside you?  At Farm Owners Academy, we’ve learned time and again that real transformation - the kind that sticks - starts with mindset. When farmers turn the focus inward and start doing the inner work, everything shifts. And this episode of Profitable Farmer is a powerful reflection of just that.  We’re unpacking the theme: “Work harder on yourself than you do on your business.” It's a simple idea, but it cuts deep. And it’s at the very heart of what made our recent Tune In, Deep Dive event so special. Over 500 farmers joined us to dive into the mindset, wellbeing, and emotional intelligence tools that don’t just improve your business - they change your life.  I’m joined by two people I respect deeply - Tracy Secombe, our Head of Wellbeing, and David Westbrook (Westy), one of our most loved coaches and a farmer through and through. Together, we get real about:  Why mindset matters - and how looking inward can unlock better relationships, stronger leadership, and a more fulfilling life.  Breaking old habits - especially the tough-it-out, stoic mentality so many of us were raised with.  Simple, practical tools that build self-awareness and keep you grounded, even on the hardest days.  Real stories of transformation - Westy shares his own journey - raw, honest, and incredibly powerful - from living on autopilot to becoming intentional and aligned in life and business.  If you’re ready to lead with clarity, step into your potential, and show up as your best self - on the farm, at home, and in life - this episode is for you.  Tracy and Westy, thank you for sharing your wisdom and experiences. To everyone listening - my hope is that something in this conversation stays with you, nudges you forward, and reminds you just how powerful you really are.  Keep winning everyone!   Jeremy Hutchings & the Farm Owners Academy Team 

As we reset for 2025, many are feeling the weight of a brutal 2024. And to be completely honest — when you're staring down a decile one year, it’s hard to know where to start.   How do you budget with confidence? How do you front up to your bank when the season doesn’t go your way?  So here is the truth: waiting it out isn’t a strategy. Hope isn’t a business plan. And if you want to lead your business forward, now is the time to level up how you turn up.  In this episode, I am joined again by Jeff McDonald, Founder & Director of RLS Agribusiness.   Born and bred on an irrigation property in Loxton, SA, Jeff stepped off the farm and into finance, spending 20 years inside a major bank before founding Riverland Lending Services.   Today, Jeff leads one of the largest Agri-finance brokerages in the country. His team settles over $200 million in Agri finance each year, and through RLS Agribusiness, he advises farm businesses on everything from strategy and succession to governance and growth.  Jeff has worked with hundreds of producers, and his insight is gold because it’s built on experience and not theory. He knows what banks are really looking for and how the best operators are preparing — strategically, financially, and emotionally — for what's next.  This episode is not about hype. It’s about truth. It’s about acumen. And it’s about how we all step forward, more commercially aware, more proactive, and more in control.  So, here’s your call to action:  If you’ve been flying under the radar... waiting to see how it all plays out... hoping the bank gives you another run  - I hope this episode provides insight into how to take a hard look at your business, forecast with clarity and lead with courage.  Sincerely,  Jeremy Hutchings and the Farm Owners Academy Team  P.S. Ready to take your leadership, financial clarity, and business strategy to the next level? Join us at the next TOP Producers event – live at the Melbourne Convention Centre or virtually on June 23 & 24. With early bird tickets on sale now and the last three events completely sold out, get in quick – secure your spot today and get ready to shift gears in your business.

Where have you learned leadership?  On the farm? In a day job? Inherited perhaps?  For most, NONE have learned the vital art and science of leadership.  It is a learned skill. One we can all commit to and master.   One we all need to be successful in life and business, and in succeeding in the pursuit of a family farm that can transcend generations…  It is a privilege to introduce Paul Ainsworth, Managing Partner of Lincoln Institute to you in this episode - one that speaks deeply to the heart of leadership, resilience, and the power of community.  Over 15 years, and after a decorated career in the Australian Army, Paul has helped shape leaders in the veterinary and agricultural industries. A graduate of the Australian Defence Force Academy and the Royal Military College Duntroon, Paul served as an Infantry Officer with international deployments across five foreign countries, culminating in a role as a military observer in the Middle East.   His leadership journey continued beyond the Army, first as the inaugural Director of ALDI Foods in Australia and then, as CEO and Board Chairman of Australia’s fastest-growing company in the energy sector.   Now, as the Founding Principal of the Lincoln Institute, Paul is dedicated to equipping veterinary and agricultural professionals with the leadership, management, and communication skills they need to thrive.   Leadership is more than just making decisions. It’s about connection. It’s about knowing when to step forward and when to step back. It’s about building a team that isn’t just technically strong but also aligned, empowered, and accountable.  Here Are Some of The Key Leadership Lessons from This Episode:  How self-aware are you as a leader? How you think you come across isn’t always how you do. Where might there be a gap between your intent and your impact?    Who’s in your corner? Isolation is the enemy—whether you’re a vet, a farmer, or a business owner. Who do you lean on? How are you building a strong support network?    Are you pushing yourself and your team to grow? Real learning happens outside the comfort zone. Where are you playing it too safe?    Are you empowering or micromanaging? Move from telling to coaching. Teach the standard, then trust your people to own it.    Do your people know what’s expected—before there’s a problem? The best way to avoid hard conversations is to set clear expectations from the start.     Are you creating clarity or confusion? Strong teams don’t need coddling—they need to know where they stand, what success looks like, and how to get there.  We are delighted that our FOA Platinum Mastermind & Alumni Members have access to the Lincoln Institute Emerging Leaders Programs. For more information about FOA’s programs and our connection with Lincoln, book a Complimentary Coaching Call here.  Paul and his team at Lincoln Institute have been working alongside farm owners, veterinarians, and business leaders for years—helping them not just lead, but lead well.   This is a conversation about what really makes a difference in leadership—the moments that test us, the decisions that define us.  A sincere thanks to Paul for joining us in this conversation. Your knowledge, wisdom and insights are so valuable and transferrable.     Sincerely,     Jeremy Hutchings and The Farm Owners Academy Team    

Running a farm comes with its fair share of challenges, and it’s easy to get caught up in the day-to-day. But some of the biggest opportunities for growth come from stepping outside our own operations, connecting with others, and learning from those facing similar challenges. Stronger businesses, smarter decisions, and a more resilient industry all start with farmers coming together and sharing knowledge.    This episode is all about the power of grower groups - why they matter, the impact they have, and why getting involved can be a game-changer for your farm and business.    I'm joined by Pippa Jones, who, alongside her husband, runs a mixed farm near Goondiwindi, QLD. Beyond the farm, Pippa has played a key role in the Macintyre Ag Alliance, helping to drive innovation and support for local farmers. She also works as an extension officer with NSW Local Land Services and represents the Northern NSW Drought and Innovation Hub. On top of that, she’s a 2024 Nuffield Scholar, exploring how carbon farming can be both a profitable opportunity for farmers and better supported on a global scale.    Together, in this episode, we explore:  The critical role of grower groups like Macintyre Ag Alliance and the impact they're having in southern Queensland and northern NSW.  Why getting involved in these networks goes far beyond just improving technical farming skills.  How simplifying your farm business model can give you the time and space to pursue off-farm interests, leadership roles, and industry impact.  Why we should all back ourselves as leaders, even if we don't see ourselves that way just yet.    At Farm Owners Academy, we're proud to be partnering with Macintyre Ag Alliance and other grower groups across Australia to help farmers connect, learn, and thrive.    If you haven't yet, I encourage you to seek out your local grower groups and engage with your regional drought and innovation hubs-they offer invaluable resources and networks that can help you navigate challenges and future-proof your farm business.    You can access more information about the items discussed in the episode below:    Macintyre Ag Alliance – click here https://www.macintyreagalliance.com/   Drought and Innovation Hubs – click here https://www.agriculture.gov.au/agriculture-land/farm-food-drought/drought/future-drought-fund/research-adoption-program/adoption-innovation-hubs   Nuffield Scholarships – click here https://www.nuffield.com.au/     Pippa, thank you for your time, your insights, and your leadership. I hope you all enjoy this conversation as much as I did.    Keep winning.    Jeremy Hutchings & the Farm Owners Academy Team 

If something happened to you tomorrow, would your farm keep running? Would your team know what to do? Would your business continue to operate, or does it all rely on you?It’s one of those things we don’t like to think about, but it’s critical — not just for succession planning or long-term growth, but for building a farm business that’s resilient and can operate without you.Today, I have the pleasure of sitting down with two of the best people to have this conversation with — Tim and Cheryl Freak.Tim and Cheryl have been with Farm Owners Academy from the very beginning. They’ve spent the last 10 years transforming their farm into a ‘Freedom Farm’ but also, travelling the country in the Farm Owners Academy caravan, working alongside farmers to help them create farm businesses that thrive without total dependence on them.This is a powerful conversation because it challenges the traditional mindset in farming — the idea that working harder is the only way forward. Tim and Cheryl show us the alternative way. In this episode, we unpack: How they transitioned from a business that was completely reliant on them to one that now operates smoothly without them being hands-on every day.   Why they chose to bring in business partners — giving key team members skin in the game, rather than just employing a farm manager.   How they’ve structured their operation with clear roles, responsibilities, and systems that ensure everything runs efficiently — whether they’re there or not.   The impact of their farm visits with FOA members — where they ask the tough questions and help these incredible people work through challenges that they often don’t talk about anywhere else. We also talk about Freedom Farming — what it really means and why it’s different for everyone.For Tim and Cheryl, their definition of freedom farming means they now have the flexibility to travel, spend quality time with family, and step into roles where they’re mentoring and coaching other farmers.There’s so much wisdom in this conversation, and if you’re feeling stuck — if you’re working harder but not seeing the freedom, security, or lifestyle you want to achieve — then this episode will give you plenty to think about.Sincerely,Jeremy Hutchings and The Farm Owners Academy TeamP.S. Inspired by Tim and Cheryl’s journey to creating a Freedom Farm? Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.

Farming is a beautiful and rewarding way of life, but as we know, it comes with its fair share of risks—some that we prepare for and others that shake us to the core.     In this episode, we dive into an extraordinary story of resilience, resourcefulness, and reinvention as we sit down with Matt and Hayley Watson, first-generation farmers who built a thriving free-range egg business, faced devastating adversity, and emerged stronger on the other side.    Matt and Hayley share their incredible journey—from building their egg operation to 9,000 birds, navigating one of the worst droughts in Australian history, and tackling the challenges of growth, to the devastating biosecurity crisis that forced them to start over.     Through all the setbacks, their determination, values, and ability to ask “unreasonable questions” of good people helped them rebuild their business in under 12 months and turn it into a more efficient, scalable operation; an outstanding result and credit to them both.     This conversation is packed with hard-earned lessons on managing adversity, knowing your numbers, and building a team and a business that can weather even the toughest storms. It’s also a reminder of the power of community, integrity, and daring to dream big, even when the odds are against you.    Stick around as Sam Johnson, CEO of Farm Owners Academy, leads this inspiring conversation with Matt, Haley, and their coach, Alison Hamilton. Whether you’re navigating challenges in your own farming business or simply looking for a fresh dose of inspiration, this episode is for you.    Sincerely,     Jeremy Hutchings and the Farm Owners Academy Team    P.S. To check out Watson Family Produce, click here. Or, if you are interested in egg production for Watson Family Produce click here.    P.P.S. Ready to take your farm business to the next level? Our Complimentary Coaching Calls are designed to give you the clarity, tools, and strategies you need to succeed. Book your spot here and start making real progress today.  

Today, we’re diving into a cracker of a conversation with three of our incredible FOA business coaches—Rick Morris, Marina Gregor, and Jack Owen. They not only run their own successful farming enterprises but also help guide others in our FOA community to achieve remarkable results.  In this episode, we reflect on the wins, challenges, and insights that shaped 2024. You’ll hear how these coaches, through bold decisions and a deep understanding of their numbers, transformed their farms by simplifying operations and finding focus. They share firsthand how these changes have driven profitability and reduced overwhelm—an approach that’s reshaping the mindset around diversification in farming.  Before we get into it, I want to extend my heartfelt thanks to Jack, Marina, and Rick for joining me in this episode. Your dedication, commitment, and input to this community are deeply valued. The way you lead by example and share your stories with such authenticity is inspiring. It’s people like you who make this community what it is, and I couldn’t be more grateful to have you as part of the Farm Owners Academy team.  It’s not just about numbers though. This conversation also highlights the role of mindset, strategic planning, and community in navigating tough seasons and setting the stage for success. Whether it’s embracing the three Rs—rest, reflect, reset, or having those all-important planning days off-farm, I hope you’ll leave inspired to tackle 2025 with purpose and clarity.  If you want to set yourself up for success in 2025, The Ultimate 2025 Planning Guide is packed with tools to help you map out your best year yet. Don’t wait – get your hands on it today. You can download it here. Thank you Jack, Marina and Rick for joining me in this episode.   I hope this conversation brings you value and wish you all the best for the year ahead.   Sincerely,  Jeremy Hutchings and the Farm Owners Academy Team   P.S. Don’t miss out! The early bird sale for the Top Producers Program ends on the 20th of January 2025 (This Monday!). If you’ve been thinking about joining us to take your farm business to the next level and connect with like-minded producers, now’s the time. Secure your tickets today before the sale closes – we’d love to see you there! Secure your spot here.

As we near the end of another whirlwind year, it’s a chance to reflect, reset, and recharge. The festive season brings its own flurry of busyness, but before we all step into some well-deserved downtime, I wanted to bring you a conversation packed with insight and inspiration to help you wrap up 2024 with purpose and head into 2025 with clarity.  In this episode, I’m joined by Farm Owners Academy’s CEO, Sam Johnson. Together, we dive deep into the year that was — exploring the highlights, hurdles, and lessons learned across our farming community.   We unpack practical ways to stress-test your business model, navigate challenges like rising interest rates and tough seasons, and build resilience into your farm and family operations. We also delve into the important interplay between scale, gearing, and business model and how to assess your farm’s performance against several critical measures.  Sam shares a special reflection on his personal journey this year, showing how resilience isn’t just a business strategy but a life skill, too.  We also celebrate the incredible work of the FOA team — our analytics professionals, coaching leaders, and operational champions — who have supported farming families across the country to benchmark, plan, and grow stronger farming businesses. Thank you, team, we are so grateful for the dedication and ‘above and beyond’ support you consistently provide to our members and community.  Whether you’re looking to refine your vision, strengthen your business, or just find fresh motivation for the year ahead, I hope this episode will help in some way or another.   So grab a cuppa, or keep the tractor running, and join us for a conversation that could set the tone for your best year yet.  Thank you for tracking with us this year. Wishing you a very Merry Christmas and festive season.   Hutch and the Farm Owners Academy team.   P.S. If you know someone who would make an excellent guest for the Profitable Farmer Podcast, you can nominate them by providing their name, contact details and an outline as to why you feel they’d be a cracking guest by emailing us at support@farmownersacademy.comResources mentioned in the episode:   Complimentary Coaching Call: If you would like to find out more about our Platinum Mastermind – business coaching and mastermind program – and whether this is a good fit for you and your business, you can book your one-on-one coaching call with a member of our business coaching team here. Book your call today.   Cash Flow Optimiser: This short course is designed to help make your financial planning more straightforward and effective. Discover how to turn your farm into a highly profitable business by choosing the right model, leveraging the Profit First Farm Business Model Analyser Tool, and mastering accurate forecasting. Uncover the seven steps to effective business model forecasting (BMF), the difference between budgeting and forecasting, and equip yourself with strategies to benchmark, stress test, and project cash flow with precision. Plus, gain invaluable insights from bonus training and real-world case studies that show what it takes to thrive, even in tough seasons. Check it out here.  TOP Producers Program: If you are ready to elevate your farming operation to unprecedented levels of productivity and profitability, the TOP Producers 2-day workshop is designed specifically for forward-thinking Australian farmers like you, who are motivated to scale up, earn more money, and run a better farm business. Discover innovative ideas, practical strategies, and the latest insights, all tailored to the unique challenges and opportunities of Australian agriculture. We have two events in 2025, attend virtually or in person – dates and locations here.  Ultimate 2025 Planning Guide: this FREE planning guide is here to help you refocus, set meaningful goals, and build a clear plan for a more profitable, sustainable farm business. Reflect on 2024, follow along with templates and to

Today’s conversation is one of those deep dives into leadership, resilience, and navigating the complexities of life—whether that’s on the farm, in the boardroom, or out on the footy field.    Joining me is Cameron Schwab, a man who, at just 24, stepped into the CEO role of an elite AFL club, and over the years has learned not only what leadership demands of us but how it shapes us.    Cameron is the real deal—a thinker, a mentor, and someone who’s walked the path of success, failure, and reinvention. Now founder and CEO of designCEO, Cameron leverages his extensive leadership experience in professional sport and business to mentor and support CEOs, senior and emerging leaders, and their organisations across various industry sectors. You can find more information about Cameron and his offerings on his website here.    In this episode, we unpack what it takes to show up as a leader when the pressure’s on, how to navigate those “what am I doing here?” moments, and why the quiet, reflective times when no one’s watching might just be the most important moments of all.    Cameron’s insights, from his experiences in elite sports to his work now coaching leaders across business and community, are so relatable and deeply impactful.   We explore what it means to create the right conditions for people to thrive, how to reframe your story when it’s holding you back, and why leadership isn’t about having all the answers—it’s about showing up with courage, humility, and a deep sense of purpose.    I hope you enjoy as we dive into this thoughtful and inspiring conversation.    Cameron, thank you for sharing your wisdom, heart, and valuable practical tools that we can all takeaway.     Sincerely,   Hutch     P.S    

Often, the journey of personal development can be misunderstood or even dismissed- many might view it as unnecessary or even indulgent. As we explore in this episode, it is not about ‘fixing’ yourself or chasing perfection… it’s about choosing who you want to become, letting go of old stories, and moving towards a more authentic, abundant version of yourself.     In this episode, I am delighted to once again speak with Tracy Secombe, our Director of Wellbeing at Farm Owners Academy, and someone who helps our community open-up to and embrace conversations about personal development and mindset.     In challenging times and an ever-changing world, for mine, this shift is more important than ever.    Tracy and I explore how to reframe challenges, embrace emotions without judgment, and navigate the highs and lows of personal growth.    Tracy shared a perspective that I’d describe as seeing life through a glass-half-full lens: “There’s plenty more where that came from.” It’s a simple yet powerful phrase, and when you really reflect on it, it represents a mindset shift—from focusing on scarcity and limitations to embracing abundance and possibility.    We unpack how to manage emotional triggers, find clarity during tough times, and step into a mindset of growth and abundance—even when the world feels heavy. Tracy’s take on shifting from a scarcity mindset to one of abundance is not just inspiring; it’s transformative.    I hope this conversation will leave you with fresh perspectives and valuable tools to take into your own life and business.     So grab a cuppa, take a moment for yourself, and settle in for a heartfelt conversation that’s sure to challenge and inspire.     Let’s dive in.    Hutch and the FOA Team 

I have heard it said that “doing a traditional thing in a traditional industry may no longer be relevant.”   I have also heard it said that the point of entrepreneurship is to “create a legacy”…. that is to create something that makes an impact of significance in the market, that will last beyond your life-time.   Certainly there are great examples of individuals and teams out there daring enough to be highly entrepreneurial, deeply strategic and very innovative in finding ways to ‘get it done’.   For mine, Liam Leneghan and his GO.Farm Story presents an outstanding example of this, in modern day Australian Agriculture.   Just over 10 years ago, GO.Farm Australia was simply an idea in the mind of a very credible and progressive Australian Agriculturalist.   Today, GO.FARM’s vision for transforming Australian agriculture has driven the development and management of $1.2B worth of agricultural assets, including 96,000ha of farmland producing high-value crops such as almonds, mandarins, tomatoes, winegrapes, grains, pulses and oilseeds.   With a strong focus on innovation through a Responsible Agriculture lens, GO.FARM’s investment strategies deliver a positive impact for its environments and local communities, while generating significant wealth for its investors.   From an idea, combined with a deep determination to transform Australian farmland… GO.Farm is now a growing team of over 250 people, committed to this vision.   It is a truly compelling story, that I feel we can all learn from. Through this I am reminded of the benefits of being unconventional; that leadership starts with making informed and risk-aware predictions about the future; that business ownership is about being courageous and dertermined; of the power of having conviction; of learning from mistakes and ‘going again’; of the value in making unreasonable request of people with influence; of the importance of a commitment to our own learning and growth; and the importance of surrounding yourself in high-calibre people on this journey we all play in business.   Some individuals are simply truly pioneering and daring to make an impact.   Liam, I commend you on your courage, deep conviction and your modern-day pioneering. I hope our conversation pays some tribute to your impressive career, and the successes of GO.Farm and your team.   Congratulations mate.   Hutch & the FOA Team