As we continue our tradition of highlighting innovative startups building for product professionals, we’re excited to introduce Matan Kleyman, CEO and Co-Founder of Hunch, on this week’s episode.

On the show, Matan shares his journey from technical engineering and data science roles to leading product teams and hosting a podcast focused on AI and product management. Now with Hunch, he’s set out to solve a problem many product managers know well: after all the investment in collecting and aggregating data, only a handful of senior data engineers truly know how to use it.

With that problem in mind, Hunch is on a mission to democratize data access, giving product people rapid, autonomous, and approachable ways to get insights, act on their hunches, and unlock value from their company’s data.

Join Matt and Moshe as they explore with Matan:

• The founding story of Hunch and why product managers are at the center of their vision
• How Hunch enables any team member to query data using a ChatGPT-like interface and ready-made templates
• Turning raw insights into dashboards and customizable data apps with no technical background required
• Hunch’s two big differentiators: optimizing for speed and for true autonomy
• Real-world use cases, from engineers and PMs, to data-driven decision-making in action
• How Hunch supports both quantitative (what happened in the product) and qualitative (what should happen next) analysis, including transcript integrations
• Matan’s philosophy on building trust: prioritizing transparency over rigid accuracy and giving users control over context
• Best practices for onboarding, context management, and building knowledge sets in Hunch
• Lessons from building their public roadmap and belief in open, user-driven product development
• The future of product management as a hybrid of visionary leadership and orchestration
• And much more!

Curious to try Hunch or learn more? Connect with Matan:

• LinkedIn: https://www.linkedin.com/in/matankleyman/ 
• Hunch: https://www.hunch.dev/
  

You can find the podcast’s page, and connect with Matt and Moshe on LinkedIn:

• Product for Product Podcast
• Matt Green
• Moshe Mikanovsky

Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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As we traditionally have done in previous years, we’re excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.

On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.

With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn’t ask for), users start visually—building wireframes and layering prompts on top of them. It’s a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.

Join Matt and Moshe as they explore with Nathan:

• The founding story of Arkhet and why visual prompting solves a major gap in today’s AI tools
• How Arkhet integrates the best of traditional wireframing with generative AI to speed up prototyping
• The differences between Arkhet and other AI design/prototyping products
• How it streamlines the collaboration between product managers and designers
• Beta success stories and why Product Managers are choosing Arkhet over other AI tools
• Pivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucial
• Why AI won’t replace Product Managers or designers, but can help them work better and faster
• The roadmap for style guide personalization, Figma integration, and beyond
• And much more!

You can connect with Nathan at:

• LinkedIn: https://www.linkedin.com/in/ngainathan/
• Arkhet

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: 

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - linkedin.com/in/mattgreenproduct/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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What really aligns product teams and stakeholders to not only understand each other, but also create successful products together?

In this episode, we’re joined by Randy Silver, Product & Leadership Coach Consultant and Community Builder at Out of Owls, Founder at CPO Circles , and co-host of The Product Experience podcast by Mind the Product. Randy shares his journey from music journalism to Amazon Music editor, and how his passion for collaborating with designers, developers, and content creators led him into the world of product management. With years of experience delivering value across organizations and hosting weekly product conversations since 2018, Randy brings a unique perspective on what it takes to build successful teams and products.

We dive into Randy’s Product Environment Canvas—a practical model designed to help product teams diagnose challenges and align on what really matters. Born from a tough professional experience where misalignment derailed a project, Randy’s framework brings together four critical components: strategy, people, process, and perception. He explains how to use the canvas, the order in which to fill it out, and why it’s as much about internal discovery as it is about stakeholder alignment.

We cover topics including:

• The story behind the Product Environment Canvas and why Randy created it
• The four key components: prioritization, people, process, and perception—and how they interact
• How to use the canvas to identify root causes of team challenges and misalignment
• Motivation mapping and understanding different perspectives within your organization
• When and how to implement the canvas: retrospectives, quarterly planning, or diagnosing stakeholder friction
• Who can use the canvas—whether you’re a team member or in a leadership role
• The impact using the canvas had on organizations
• How the canvas can even help you assess fit when considering a new job
• Tips for managing perception, communicating context, and surfacing hidden blockers
• Resources and next steps for exploring the Product Environment Canvas further
• And much more!

You can connect with Randy at:

• LinkedIn: linkedin.com/in/randysilver/ 
• The Product Environment Canvas: https://outofowls.com/blog/the-product-environment-canvas 
• Out of Owls: outofowls.com 
• CPO Circles: https://www.cpo.social/ 
• Product in the (A)Ether: https://www.pita.social/ 
• Bluesky: bsky.app/profile/randysilver.outofowls.com 

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - linkedin.com/in/mattgreenproduct/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book! 

Meet Tami Reiss, product leader and founder of Leader Within, where she conducts keynote speaking, training, workshops, exec coaching and more! Tami wrote the book “What do Product Managers Do?A primer for aspiring PMs of all ages and parents who aren't sure it's a real job”, due to be released May 15th.Inspired by her own children, the book is a rhyming introduction to leadership and influence. Packaged with beautiful illustrations by V Lubow, and a dictionary with simple definitions of the terms we take for granted, this book does a great - and entertaining - job in explaining what we do, who we work with, some of our challenges and more.

Join Matt and Moshe as we chatted with Tami about:

- Her background in product and leadership
- How she got to write the book
- Building the book as a product
- Product Management lessons learned from working on the book
- A/B testing and user testing - testing the stanza and words in the book
- The complexity of the terms and words we are using 
- Her vision for the book and how it can help all of us product people
- How would AI impact the job of PMs and the team in the future
- When is the best time for inspiration for new ideas?
- The importance of humility - even to admit that the data might be wrong
- Listen to some fun stanza read by Tami, and how much meaning they pack in a few words
- What does “dream” means (in the product context) and why is it important for product people to share it
- Where can you get the book once it’s out
- And much more!
You can connect with Tami at:

- LinkedIn: https://www.linkedin.com/in/ta.../ 
- Website:  http://tamireiss.com/ 
- Join the book’s waitlist: https://theleaderwith.in/book  
- Watch the video: https://www.youtube.com/watch?...=qbLq73dKOCA 
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

- http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast 
- https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenproduct/
- http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?

Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.

Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon’s Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.

Join Matt and Moshe as we chatted with Marcelo about:

• His way to product management from software development
• What is the PRFAQ and what it is not
• The structure of the framework
• What should go into the document, and what should definitely stay out
• Who owns the PRFAQ at the company, and who participates in writing it?
• How is the framework in the book different from what is practiced at Amazon?
• Why is writing such an important tool?
• How can, or can’t, AI help us in writing a PRFAQ?
• The benefits of treating the PRFAQ as a product
• For which projects or initiatives is it good to use the PRFAQ framework, and for which it’s not needed?
• How can you introduce it in your company if there is no buy-in to use it?
• And much more!

You can connect with Marcelo at:

• LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ 
• Website:  https://www.theprfaq.com 
• Buy the book: https://www.theprfaq.com/buy 
• ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab 

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - linkedin.com/in/mattgreenanalytics/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. 

Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!

The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.
Join Matt and Moshe as we learn from Chantal about:

• Her way into product management, leading her to coaching and founding The Product Evangelist
• Where most experiments are breaking down
• The 4 habits of good experimentation:
  • Break down assumptions
  • Crafting and running small smart experiments
  • Extract insights
  • Make a decision
• Who the workshop is for and what value they get from it
• How can teams that are not empowered still experiment?
• The importance of critical thinking in the age of AI
• Some of Chantal’s go to tools
• And much more!

You can connect with Chantal at:

• LinkedIn: https://www.linkedin.com/in/cbotana/ 
• email: chantal@productevangelist.co 
• Website:  https://www.productevangelist.co
• Free 60 min Product Experiment Garage: https://product-garage.eventbrite.com
• Assumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharing

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - linkedin.com/company/product-for-product-podcast
• Matt Green - linkedin.com/in/mattgreenanalytics/
• Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to.

In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any useful insights.

With that in mind, Mo created Datawisp, to bring the data - and more importantly, the insights from the data - directly to the people who need it. Using Natural Language Processing (NLP), Datawisp’s users can ask Wispy, its AI agent, for questions on things that are interesting to them, and Wispy then brings the data and the insights it learns from the data.
Join Matt and Moshe as we chat with Mo and learn:

- Mo’s background in financial analytics and his past entrepreneurship journey
- How AI opened up the options for people to think about how to solve the data problem
- Datawisp’s vision for how different teams in the organization can use it
- The current focus on Product Managers and Marketing 
- Some of the feature of Datawisp, such as:
- Users talk to it in the same way they would talk to a data scientist
- If it doesn’t understand the question it prompts for more info
- The freedom it has to manipulate the data like a data scientist would
- Automatically picks a type of chart based on the question it was asked
- Different people asking the same question at the same time, would get the same answer
- How it handles security and privacy for its users
- Customizable dashboards for users for questions they want to ask on regular basis
- What needs to happen in an organization that adopts Datawisp 
- What is the biggest barrier for people that want to be great in their jobs
- Will AI replace data scientists? 
- And much more!
* You can connect with Mo at:
- LinkedIn: https://www.linkedin.com/in/mo.../   
- X: @ElectronicMo 
- email: mailto:mo@datawisp.io 
- Datawisp: https://www.datawisp.io/ 

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:     

- http://linkedin.com/company/pr... linkedin.com/company/product-for-product-podcast   
- https://www.linkedin.com/in/ma... - linkedin.com/in/mattgreenanalytics/  
- http://www.linkedin.com/in/mik... - linkedin.com/in/mikanovsky/


Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting.

In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products’ story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn’t ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way.

We would like to thank each and every guest that came on the show! We couldn’t have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can’t wait to continue this journey next year!

We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast!

Happy New Year everyone! Matt & Moshe

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: 

• Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
• Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
• Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️