EP 131 - New Book: Design for Impact with Erin Weigel

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Product for Product Management

Matt Green & Moshe Mikanovsky

141 episodes

1 week ago

Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride!

Connect with us on LinkedIn:
https://linkedin.com/in/mattgreenproduct
https://linkedin.com/in/mikanovsky

Connect with us on Youtube:
https://www.youtube.com/@productforproduct

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EP 131 - New Book: Design for Impact with Erin Weigel

Product for Product Management

46 minutes

5 months ago

EP 131 - New Book: Design for Impact with Erin Weigel

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.

Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.

Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:

Her background and how she got to write the book
The step-by-step process Erin used at Booking.com—and how it can be generalized to any organization
How to apply experimentation and A/B testing beyond the design team
Why ownership in experimentation should be shared, not siloed, to strengthen outcomes
The counterintuitive truths behind successful organizations (and why most common assumptions are wrong)
How to start building a culture of experimentation, even if your company isn’t there yet
The importance of “testing like you’re wrong” and being honest with what the data shows
Practical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impact
And so much more!

You can connect with Erin at:

LinkedIn: https://www.linkedin.com/in/erindoesthings/
Website: erindoesthings.com
Design for Impact book: https://erindoesthings.com/design-for-impact/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

Product for Product Podcast - linkedin.com/company/product-for-product-podcast
Matt Green - linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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