Do you want to start a conference? What are some behind-the-scenes aspects of launching big events? How can you navigate creating a conference with a business partner?
In this reverse podcast episode, Joe Sanok speaks about how to launch a conference with Whitney Owens.
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In This Podcast
* Selling tickets
* Fleshing out the conference
* Sponsors
* Creating a conference with a business partner
* Whitney’s advice to private practitioners
Selling tickets
Sell tickets from early on, when you begin advertising your conference and are letting people know about it.
Keep an eye out for where potential people who would appreciate your conference are and sell tickets in those areas.
Really making the most of opportunities [of] where people might be interested in the conference. (Whitney Owens)
Consider including discounts or free tickets to those who are already a part of packages or Masterminds that you run.
Fleshing out the conference
I think it’s so important if you are going to do any event, especially a conference, that you really have a good vision for it, and who it’s for, who it’s not for, why you’re doing it because there are going to be some ups and downs and you got to have that passion behind you. (Whitney Owens)
Think about your conference and event and get clear on the following:
* Who is your conference for?
* Who is your conference not for?
In other words, who would and would not get the most value out of it? Figure out the main tenets for your conference.
For example, Whitney’s three tracks for her conference are:
* Faith in Action
* Faith in Business
* Faith in Counseling
Sponsors
Your sponsors are the people and businesses that are investing the most in your conference. They are investing their money, their time for traveling, and their energy in helping you to market the event.
I think it’s so important for you to be thinking [about], “how can I do something for them?” Like, it’s not just about them doing something for me. How do I help them? (Whitney Owens)
Reach out to businesses that you know would benefit from being positioned in front of lots of practice owners who align with your values and missions.
Think of your sponsors more as partnerships than sales pitches.
Creating a conference with a business partner
Like any partnership, when you are creating and running a conference with a fellow business partner, you need to:
* Practice listening and your communication skills
* Be prepared to collaborate and negotiate
* Allow one another to share what is important for them about...
