Are you clear on your company’s mission, vision, and values? How can writing down your goals help you achieve them? What mindset challenges do you need to overcome to accomplish your vision?
In this podcast episode, Whitney Owens speaks with Alison Pidgeon about strategic planning and goal setting.
Meet Alison Pidgeon
Alison Pidgeon, LPC is the owner of Move Forward Counseling, a group practice in Lancaster, PA and she runs a virtual assistant company, Move Forward Virtual Assistants.
Alison has been working with Practice of the Practice since 2016.  She has helped over 70 therapist entrepreneurs start and grow their businesses, through mastermind groups and individual consulting.
In addition, she is a private practice consultant for Practice of the Practice. Allison’s private practice ‘grew up.’ What started out as a solo private practice in early 2015 quickly grew into a group practice and has been expanding ever since.
Visit Alison’s website, listen to her podcast, or consult with her. Email Alison at alison@practiceofthepractice.com
In This Podcast

* Writing down your goals and accountability
* Working on your practice plan for 2022

Writing down your goals and accountability
As a practice owner is essential that you plan out your year and your goals.
I think there are some crazy statistics that say the people who actually write down their goals are 30-40% more likely to achieve them. Now’s the perfect time of year, if things have slowed down between Christmas and New Year’s, take some time to really think about what you want to accomplish and to write it down.  It makes a big difference to write it down. (Alison Pidgeon)
Saying what you’re going to do, telling people you’re going to do it and when you’re going to do it, all increase the likelihood of actually taking action. This is why being in a community with other like-minded people working on goal setting, gives you the accountability you need to push on through.
Working on your practice plan
Mission, vision, and values

* My company’s mission statement
* My company’s vision statement
* My company’s values

The reason why we put these things at the top is that I think as business owners, we can get really distracted by lots of great ideas and opportunities that come our way, but we have to remember to stay in our lane and be true to what we originally set out to do. (Alison Pidgeon)
Your business goals
The next thing you have to focus on is what your business goals are for the new year:

* Revenue (and also write down what it will be at the end of 2021): What amount of money do you need to make as a business owner or to meet the needs of your employees?
* Clients served: How many clients do you want to see?
* CEO work hours reduced: In your group practice the number of hours isn’t necessarily directly tied to your income anymore, if you’re delegating properly, you should be able to work fewer hours.
* Expansion Plans: Do you want to open a second location or hire more therapists?
* Other: This could be a big idea such as writing a book or starting consulting.

Brainstorming ideas
Brainstorm all possible ideas for how you could accomplish your goals in 2022 (taking into account the overarching goals you described above).
People get tripped up because typically you need to think through breaking down a real...