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"It took all the grit and tenacity I had to get back to where I am today, and now that I’m in a position in the cycling world where I can be a role model for other riders, I want to be part of changing the culture around brain injury. I love my brain, and I want other people to know how important it is to love their brain. I share about my experience with TBI because I want to ease the healing process for others. That is more gratifying than any race win!"
Learn more about Love Your Brain: https://www.loveyourbrain.com/
Follow Lauren: https://www.instagram.com/laurenissima/?hl=en
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A professional cyclocross athlete that doesn't shy away from racing in other cycling disciplines, Maghalie Rochette is not only an incredible athlete, but also role model. This episode Maghalie shares a bit about her sustainability journey over the past year, what she learned, and how she is going to continue working with her sponsors to support them on their sustainability journey.
Wanting to hear more about Maghalie's sustainability journey? Make sure to check out her own podcast "Fever Talk"
https://open.spotify.com/episode/6uFUl3b7Tx3brtbVWucWt3?si=Vo2YYMfuTMu5CyONX5n6xw
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My circular cycling journey started over five years ago, and working alongside innovative partners, the progress I have seen the industry make is encouraging and inspiring. One of the driving forces behind the scene? Erik Bronsvoort, founder of Circular Cycling. To continue transitioning to a circular economy will require businesses to completely rethink the way they do business, and will require the introduction of radical innovations - it is also a tremendous business opportunity that encourages supply chain optimization and new business models.
This episode I speak to Erik about the progress he is seeing, his advice for project teams just starting out, and where he sees the next opportunity.
#circulareconomy #shiftcycling #innovation #sustainabilityandcycling
About Erik -
Erik bought his first mountain bike, a Gary Fisher Big Sur, in 1997 and was hooked to cycling immediately. He studied Civil Engineering at Delft University of Technology, joined the student cycling club full of like-minded bike nerds. On Saturdays he worked in a bike shop on to be able to buy new bike parts to tune his bikes. His modest racing career peaked when he finished the mountain bike Transalp Challenge in 2004.
As an engineer, Erik worked on track replacement in the London Underground for a few years. He then became an innovation project manager at a large construction company in the Netherlands.
Since 2009, he has been working on sustainability projects, first as an employee, then as a self-employed project manager supporting both corporates and start-ups with his project management skills and knowledge about technology and sustainability.
Founding Circular Cycling in 2018 proved to be the best way to learn about how a circular economy could really work, and Erik now uses this knowledge to train companies in the development of circular business models and manage their implementation.
Erik is a board member of the non-profit Shift Cycling Culture.
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"Until we have women in leadership and female owners, we are not going to make progress. If you have one woman on the board of directors it makes no difference because they are often seen as the token female. If you have two women, it starts to make a difference, and once you get to three you are making the company more successful because you have a different perspective. If you want to be competitive, you need to have different points of view, you need to have diversity."
Yes, the first Women's America's Cup trophy is a historic event, but it shouldn't be missed that women have competed at the America's Cup in the past. In fact, Dawn Riley was one of the sailors on the 1992 winning America's Cup team, and in 1995 Dawn was the team captain of an all women's team that competed for the America's Cup. So when considering questions like, what needs to change to enable greater gender equity in the sport of professional sailing? And is the Women's America's Cup trophy truly progress? It wouldn't be right to come up with answers without speaking to one of the trailblazers in the sport, and leaders creating opportunities for women in the sport of sailing.
From the importance of diversity in leadership, to staying true to yourself, being consistent, and the importance of being authentic, our conversation is both inspiring and eye opening. I hope you enjoy our conversation as much as I did.
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"As soon as you give people the opportunity to watch, you make it easier to watch, you give it the same broadcast, the same ease of access that men’s sport has enjoyed for so long – if you put women on that stage, people want to watch."
Women's sport viewership is on the rise, and as we head towards the first Women's America's Cup I spoke with Kate Veronneau, director of women's strategy at Zwift, about the success of #watchthefemmes and what sailing should borrow from women's cycling.
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Approximately 29% - That is the percentage of women working in STEM industry, a figure that still seems far too low given the benefits of gender diversity in the workplace, particularly around innovation and creativity.
Continuing to look at the significance of the inaugural Women's America's Cup, this episode features the young sailor and engineer, Phoebe Chalmers. Mentored by Helena Scutt in the The Magenta Project Mentorship Program, Phoebe is not only making waves as a member of the Magenta Foiling Team but also as an aspiring engineer. Phoebe's story highlights the importance and value of mentorship for young women in the workplace, and also shows how increasing female representation at the America's Cup, will surely increase the number of women working on the design and engineering side of future America's Cup teams.
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"Go talk to people you admire, ask them for advice."
This episode we check-in with Ellie Roberts, one of the recipients of the 2024 Foundation Coaching Grant presented by PLACE Architects.
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Susan Cronin, owner of Champion System and co-founder of Grounded Nebraska.
Champion System provides custom kit for cyclists and triathletes of all levels, from amateur teams that want their own kit to wear on their Sunday café ride, to local clubs, to the professional teams.
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