"As soon as you give people the opportunity to watch, you make it easier to watch, you give it the same broadcast, the same ease of access that men’s sport has enjoyed for so long – if you put women on that stage, people want to watch."

Women's sport viewership is on the rise, and as we head towards the first Women's America's Cup I spoke with Kate Veronneau, director of women's strategy at Zwift, about the success of #watchthefemmes and what sailing should borrow from women's cycling.

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