Pivotalk

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Pivotalk

Pivotal London

8 episodes

1 week ago

Search is evolving – fast. In this episode, Luke Stanford, Global Head of Search at Zenith UK, unpacks what the future of search really looks like. From fragmented user journeys and the rise of visual search to the growing influence of AI and agentic tools, Luke shares sharp, practical insights on how brands can stay visible – and competitive – in an increasingly complex search ecosystem.

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Marketing

Business,

Careers

Episodes (8/8)

Pivotalk

The Path to Leadership in a Fragmented World of Search: Luke’s Journey to Global Head of Search at Zenith

1 week ago

32 minutes

Pivotalk

Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle

What does SEO success really look like in the age of AI? In this episode, Dan Liddle, Senior SEO Director at iCrossing UK, joins us to break down what’s changed - and what hasn’t - in search. From navigating ChatGPT to redefining value in content, Dan shares sharp, honest insights on how brands can stay visible, relevant, and measurable.

1 month ago

38 minutes

Pivotalk

Millie’s Path to Head of Marketing at Ocean Bottle: Leading with Impact for Brand, Industry and Planet

How do you scale brand impact without losing sight of purpose? In this episode, Millie Allen, Head of Marketing at Ocean Bottle, shares her path to leadership in a mission-led business - from defining brand values to balancing growth with sustainability. Millie opens up about building teams, staying curious, and the lessons that have shaped her career.

1 month ago

43 minutes

Pivotalk

Why Brands Need Growth Artisans with Josh Lachkovic

What does it really take to scale a brand? In this episode, Josh Lachkovic, Founder of creative growth agency Ballpoint, joins us to explore how brands can grow without losing their edge, and introduces the 'growth artisan'. Covering creative constraints, AI, and startup-style thinking, Josh shares candid insights on what works - and what doesn’t - when building for impact.

4 months ago

34 minutes

Pivotalk

Neurodiversity in Media with Pedro Ramos

Pedro Ramos, Director of Retail Media Strategy at WPP Media, joins us to share his personal experience with neurodiversity and what workplaces in media can do to better support neurodivergent talent, beyond awareness weeks.

5 months ago

54 minutes

Pivotalk

The New Era of Agencies: Tom Katté Talks Acquisition, Innovation & AI

In this episode of Pivotalk, Tom Katté, Founder of Katté & Co, shares his journey from launching a specialist paid media agency to its recent acquisition by Precis. Tom reflects on the lessons learned along the way, how AI is reshaping the agency model, and his advice for founders considering their own exit.

6 months ago

18 minutes

Pivotalk

Bringing Brands to Life Through Immersive Marketing with Sam Field

Immersive marketing is transforming how brands connect with audiences. In this episode, Sam Field, VP of Global Partnerships at Rock Paper Reality, shares how brands are using AR, XR, and AI to create meaningful experiences, and what the future holds for storytelling and brand engagement.

6 months ago

34 minutes

Pivotalk

The Retail Media Revolution with Paul J. Stafford

Retail media is evolving rapidly, but how do you build a successful retail media network? In this episode, Paul J. Stafford, Head of Retail Media at Superdrug, shares his journey from PepsiCo to Superdrug, the challenges of launching a retail media function, and the future of data-driven advertising.

7 months ago

45 minutes