Search is evolving – fast. In this episode, Luke Stanford, Global Head of Search at Zenith UK, unpacks what the future of search really looks like. From fragmented user journeys and the rise of visual search to the growing influence of AI and agentic tools, Luke shares sharp, practical insights on how brands can stay visible – and competitive – in an increasingly complex search ecosystem.
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Search is evolving – fast. In this episode, Luke Stanford, Global Head of Search at Zenith UK, unpacks what the future of search really looks like. From fragmented user journeys and the rise of visual search to the growing influence of AI and agentic tools, Luke shares sharp, practical insights on how brands can stay visible – and competitive – in an increasingly complex search ecosystem.
Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle
Pivotalk
38 minutes
1 month ago
Optimising the Unoptimisable: SEO’s AI Adventure with Daniel Liddle
What does SEO success really look like in the age of AI? In this episode, Dan Liddle, Senior SEO Director at iCrossing UK, joins us to break down what’s changed - and what hasn’t - in search. From navigating ChatGPT to redefining value in content, Dan shares sharp, honest insights on how brands can stay visible, relevant, and measurable.
Pivotalk
Search is evolving – fast. In this episode, Luke Stanford, Global Head of Search at Zenith UK, unpacks what the future of search really looks like. From fragmented user journeys and the rise of visual search to the growing influence of AI and agentic tools, Luke shares sharp, practical insights on how brands can stay visible – and competitive – in an increasingly complex search ecosystem.