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CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.
Learn from Andrew Thomas, VP Marketing at Archer Meat Snacks, about building a moat around your brand through awareness and memory structures that stick.
Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
