Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian and Lindsay Tjepkema break down why founder-led marketing still matters. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.

Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.

Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.

Learn from Thea Hayden, CMO at Cognizant, about building a strong relationship with IT and the importance of multichannel.

Learn from Gaurav Misra, CEO at Captions about AI avatars and the capabilities of AI video generation.

Learn from Casey Hill, CMO at DoWhatWorks about effective thought leadership, influencer marketing, and ways to optimize your website.

Learn from Brenton Williamson, VP of Marketing at Bamboo HR about creating distinction in the market.

Learn from Andrew Thomas, VP Marketing at Archer Meat Snacks, about building a moat around your brand through awareness and memory structures that stick.

Learn from Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, about the new considerations when it comes to websites.

Learn from Kevin Cochrane, CMO at Vultr, about the impact of investing in your brand experience.

Learn from Rebecca Stone, SVP Revenue Marketing at Cisco, about moving with agility in a Fortune 500.

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

Learn from Putney Cloos, CMO at Bombora, about how to best leverage PR and using AI as a thought partner.

Learn from Ian Faison, Host of Pipeline Visionaries and CEO of Caspian Studios, about how to think about B2B content strategy in 2025.

Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.