In this episode of Path to Profit, we’re tackling one of the biggest struggles for business owners—knowing what to post. I’m sharing my foolproof, three-category system to make sure you never run out of content ideas:
You’ll also learn how to batch and repurpose your ideas so you’re not scrambling every day. If you’ve ever sat there thinking, “What do I post today?”, this episode is your game plan.
🎯 Join the $9 Content to Customer Challenge – August 11–15
Register Here: https://hq.jancechartae.com/customer-to-content-sm
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
In this episode, Jance explains how to use content strategically for visibility, traffic, and sales. He introduces the concept of a content funnel with visibility content at the top, followed by traffic, and then sales content.
The episode also covers common content mistakes and why content might not be converting. Jance challenges listeners to assess their current content strategy and offers a "Content to Customer" challenge.
Join the challenge: https://hq.jancechartae.com/customer-to-content-sm
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
Most people think they need more sales. What they really need is more visibility. In this episode, Jance breaks down how visibility leads to traffic and traffic creates the opportunity for sales. If your content isn’t being seen, your sales will always suffer.
What You’ll Learn:
Join the 5-Day Content Challenge (Aug 11–15)
Build a strategy that gets you seen and gets you paid for just $9.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
What You'll Learn: Why posting pretty product photos isn't enough to drive sales, and how to create content that actually makes people want to buy.
Reality Check: People buy with emotion first, then justify with logic. Product photos only cover the logic part.
Join the Challenge: 5-Day Content Strategy Challenge, Aug 11-15, only $9: https://hq.jancechartae.com/customer-to-content
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
Episode Overview: In this first episode of a 7-day content series, Jance breaks down the crucial difference between being consistent and being strategic with your content. She reveals why posting regularly isn't enough and what it really takes to create content that converts.
What You'll Learn: Why posting every day isn't the same as being strategic, and the game-changing difference between consistency and constancy that most creators miss.
Next Steps:
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
In this episode of the Path to Profit podcast, Jance Chartae and Darlene Mitchell delve into the critical topic of smart inventory management and its direct impact on profitability. They discuss common mistakes small business owners make regarding inventory, the importance of viewing inventory as cash, and the necessity of strategic planning.
Chapters
00:00 Introduction to Smart Inventory
03:04 Darlene's Background and Expertise
05:55 Understanding Inventory as Cash
08:56 Signs of Poor Inventory Management
11:57 The Importance of Cash Flow and Profit
14:58 The Impact of Inventory on Business Success
17:53 Common Mistakes in Inventory Buying
20:53 The Role of Planning in Inventory Management
23:45 Conclusion and Key Takeaways
26:49 Understanding Inventory Management and Cash Flow
29:23 The Importance of Proactive Business Strategies
32:23 Balancing Inventory Depth and Breadth
35:20 The Role of Data in Business Decisions
40:37 Key Metrics for Product-Based Businesses
45:36 Building a Vision for Your Brand
48:19 The Importance of Mentorship
49:41 Asking for Help in Business
51:01 Proactive vs. Reactive Business Strategies
52:35 Teaching and Learning in E-commerce
53:27 Mindset Shifts for Business Success
55:23 Learning from Mistakes
57:13 The Role of Inventory Management
01:00:55 Building a Supportive Business Network
01:04:57 Taking Action on Inventory Decisions
01:08:05 The Future of Small Businesses
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery
In this episode of the Path to Profit podcast, Jance Chartae discusses the branding strategies of two iconic entertainers, Beyonce and Rihanna, particularly focusing on their haircare brands. The conversation explores how visibility and personal connection are often confused with brand value, emphasizing that successful branding is about clarity and understanding rather than popularity. Jance breaks down the differences in their branding approaches, highlighting Beyonce's structured and legacy-focused strategy versus Rihanna's more personal and lifestyle-oriented approach. The episode concludes with insights on common branding mistakes made by small business owners and the importance of building a brand that stands on its own.
Chapters
00:00 Introduction to Branding and Business Dynamics
03:14 The Impact of Visibility on Brand Success
06:08 Understanding Branding: Clarity Over Popularity
08:55 The Role of Personal Branding and Identity
12:06 Beyonce vs. Rihanna: Different Brand Strategies
14:55 Brand Identity and Consumer Perception
17:50 Analyzing Beyonce's Brand Approach
21:12 Exploring Rihanna's Brand Strategy
24:03 The Importance of Brand Longevity
26:49 Common Mistakes in Small Business Branding
29:46 Final Thoughts on Building a Clear Brand
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re breaking down the billion-dollar beauty move that has everyone talking: Hailey Bieber’s skincare brand, Rhode, was just acquired by E.l.f. Cosmetics for $1 BILLION.
Yes, she’s a celebrity. But this deal didn’t happen because of fame. It happened because of structure, clarity, and strategy.
In this episode, I’m walking you through:
You don’t need a massive budget or a famous last name to build a brand that works.
But you do need strategy & clarity.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we're talking about the Marketing Mix (also known as the 4 P's of Marketing). These are 4 crucial elements that need to work together to make your business and sales run smoothly.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re diving into the difference between branding and marketing — because most people who think they have a sales problem actually have a marketing problem and most people who think they have a marketing problem typically have a branding problem.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re diving into why so many boutique owners are quitting because I'm sure you're seeing it and I don't want that to impact your mindset about starting or growing your business.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re breaking down why marketing goals are essential for business growth and how to set goals that actually move the needle. No more guessing, no more wasted efforts... just clear, measurable strategies that drive real results.
If you’re tired of working hard without seeing consistent progress, this episode will show you how to set up your marketing for success.
Need some support? My team and I would love to help you inside our program E-commerce Profit Plan. And if you have questions or need a bit more clarity about what we offer, feel free to book a call here.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re breaking down the key differences between good marketing and bad marketing so you can stop wasting time on strategies that don’t work.
If you’ve ever felt like you’re putting in the effort but not seeing results, this episode will help you understand what actually moves your business forward and what’s holding you back.
✔️ What makes marketing ‘good’—and why most businesses get it wrong.
✔️ How to tell if your marketing is effective (or if you're just spinning your wheels).
✔️ Why connecting with your audience is more important than just ‘getting attention.’
✔️ The biggest marketing mistakes that waste time and money.
✔️ How to shift from bad marketing habits to a strategy that builds long-term success.
If you’re tired of inconsistent sales and want a clear strategy to grow your business, check out our signature program E-commerce Profit Plan.
Learn more here: https://www.theboutiqueacademy.com/epp
Not sure if it’s the right fit? Let’s talk! Book a free call, and we’ll map out the best next steps for your business.
Book a call here: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
In this episode of Path to Profit, we’re breaking down what marketing really is (and what it’s NOT), so you can eliminate confusion and start building a system that brings in consistent sales.
If you’ve been feeling stuck, overwhelmed, or like you’re doing everything but still not making enough sales—this episode is for you.
If you’re serious about building a profitable business, I'd love to help you!
Inside E-Commerce Profit Plan, we take you step by step through the exact marketing and sales strategies that turn inconsistent sales into predictable revenue.
Learn more about E-commerce Profit Plan here. Or, if you want to talk through your business and see how we can support you, book a free call and let’s figure out how to help you meet your goals.
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://www.theboutiqueacademy.com/epp
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/d/cmtj-ct4-8xt/the-boutique-academy-a
