In this episode, Jance explains how to use content strategically for visibility, traffic, and sales. He introduces the concept of a content funnel with visibility content at the top, followed by traffic, and then sales content.
The episode also covers common content mistakes and why content might not be converting. Jance challenges listeners to assess their current content strategy and offers a "Content to Customer" challenge.
Join the challenge: https://hq.jancechartae.com/customer-to-content-sm
If you’re serious about running your boutique and taking it to the next level, the best way to move forward is inside E-Commerce Profit Plan.
Inside EPP, I’ll show you exactly how to build a profitable and sustainable business.
🚀 Learn more about E-commerce Profit Plan: https://boutiqueacademy.samcart.com/products/epp-2025
📅 Book a free call if you're interested in working with me and my team: https://calendly.com/jance-1/epp-discovery