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Passion to Purpose: The Power of Digital Marketing
Lindsey Burda
39 episodes
5 days ago
You have a passion, so show up with purpose. Using the power of digital marketing to build a strong digital presence, you can win more leads online and do more of what you love! Tune in for digital marketing tips that go beyond just ticking a checklist. Join me, Lindsey Burda, where I chat with passionate business owners and industry experts who have succeeded with digital marketing to share our experiences, knowledge, and actionable tips for you to grow your business online. Show up with purpose, win leads, and do more of what you love. My passion is helping you grow yours. 
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All content for Passion to Purpose: The Power of Digital Marketing is the property of Lindsey Burda and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You have a passion, so show up with purpose. Using the power of digital marketing to build a strong digital presence, you can win more leads online and do more of what you love! Tune in for digital marketing tips that go beyond just ticking a checklist. Join me, Lindsey Burda, where I chat with passionate business owners and industry experts who have succeeded with digital marketing to share our experiences, knowledge, and actionable tips for you to grow your business online. Show up with purpose, win leads, and do more of what you love. My passion is helping you grow yours. 
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Marketing
Business
Episodes (20/39)
Passion to Purpose: The Power of Digital Marketing
#39: Making a Pivot from Sports Marketing to Financial Planner with Renee Cohen

From sports Marketing to Financial Planner Renee Cohen is rewriting wealth-building rules for ambitious women and entrepreneurs. Her story is going to give you valuable insights into how she used her marketing background to help launch her own financial firm. 

Our discussion is value-packed with marketing and industry insights but also inspirational from finding your passion, to making a pivot, and launching a new career you’re sure to gain some valuable insights

Meet Renee, a financial planner who’s rewriting wealth-building rules for ambitious women and entrepreneurs. As the Founder of Nexa Wealth Planning and a Certified Financial Planner™ (CFP®), Renee combines over a decade of expertise with a deeply personal mission: to make financial confidence accessible and achievable for women navigating their next big chapter.

Her story began in New York, where a love for sports grew into a thriving career in sports media. Renee’s true calling, however, became clear when she identified a significant gap. Successful women were building wealth but lacked a clear strategy to manage it effectively. That realization launched her into the world of financial planning, where she developed the Nexa Wealth Framework—a personalized approach that helps clients gain clarity, take control, and create financial strategies aligned with their unique goals.

Renee helps clients build financial confidence and turn their aspirations into actionable plans through her signature framework. From creating a lasting legacy to achieving a work-optional lifestyle, she’s passionate about guiding clients toward the freedom to live life on their terms.

Based in Los Angeles with her partner, Jamaal, and their dog, Sophie, Renee also advocates for gender equality through organizations like The Bold Collective and the XX Project.


Want to connect with Renee?

LinkedIn: https://www.linkedin.com/in/planningwithrenee/

Instagram: https://www.instagram.com/reneelori/

Website: http://www.nexawealthplanning.com/


More about your host Lindsey Burda

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.


Find Lindsey online at the links below:

Website: burdamarketing.com

LinkedIn: www.linkedin.com/in/lindseyburda

Instagram: https://www.instagram.com/burdamarketing


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9 months ago
46 minutes 44 seconds

Passion to Purpose: The Power of Digital Marketing
#38: Using Education in Marketing Your Firm with Kristin Manna

Want ideas on how to market a new business venture using education to attract your ideal client? Well listen in, be a fly on the wall to a conversation I recently had with Kristin Manna. Kristin spent a decade in the high school classroom teaching and coaching before making a career pivot into finance. 


Math teacher turned financial advisor Kristin meets clients where they are to support them, using money as tools to help them live meaningful lives. And hear how she reframed her focus to show up and use education to market her services online. 


You will hear us share a lot of analogies and a little bit of humor as we talk about starting and marketing a new business venture. 


If you would like to connect with Kristin find her on LinkedIn https://www.linkedin.com/in/kristinmanna/



More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.


Find Lindsey online at the links below:

Website: burdamarketing.com

LinkedIn: www.linkedin.com/in/lindseyburda

Instagram: https://www.instagram.com/burdamarketing


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11 months ago
1 hour 1 minute 29 seconds

Passion to Purpose: The Power of Digital Marketing
#37 Building a Personal Brand with Jerecy Remanente

We're diving into why building a personal brand is absolutely crucial for solo and independent business owners. Because in a world where you're not just competing locally, but nationally or maybe even globally, your personal brand is what sets you apart and creates lasting connections.

Joining me is Jerecy Remanente brand designer at Visual Purpose, and he is here to give his professional experience and opinion on personal branding. We’ll share some stories, some dos and dont’s, and steps you can take today to build your personal brand and attract your ideal client online.  

 

If you'd like to connect with Jerecy his information is below:

Website: visualpurpose.ca Linkedin: https://www.linkedin.com/in/jerecy-remanente/
Instagram: https://www.instagram.com/visual.purpose/


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.


Find Lindsey online at the links below:

Website: burdamarketing.com

LinkedIn: www.linkedin.com/in/lindseyburda

Instagram: https://www.instagram.com/burdamarketing


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1 year ago
34 minutes 21 seconds

Passion to Purpose: The Power of Digital Marketing
#36: From Engineer to Financial Advisor with Sandra Park

I love telling people's stories. Stories of those pivoting to chase their entrepreneurial quests for success. Finding their passion and actually making it happen and the drive they have to help others in their own way. This episode is just that.  About a woman in STEM. An engineer, turned financial advisor. A woman who through her own financial journey was driven to help other women, women in STEM, accomplish the same. 

My guest, Sandra Park, a Texan born and raised engineer and now financial advisor, is dedicated to assisting women in STEM retire earlier. In 2016, she embarked on her personal finance journey to master money and now aims to accelerate the process for her fellow women in STEM.

We can all learn from each other’s journeys and we have a great conversation in this episode!


Connect with Sandra:

LinkedIn: https://www.linkedin.com/in/sandra-park-fs/

Website: https://www.financialserenity.co


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda


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1 year ago
42 minutes

Passion to Purpose: The Power of Digital Marketing
#35: Psychology in Marketing and Client Retention with Ashley Quamme

From winning your client over to keeping them for the long-term, it all comes down to understanding human behavior and psychology, we need to earn and  keep their trust.  That begins with marketing but it doesn’t end once you land the client.  

From marketing to client retention, it’s all a human first approach, a relationship first approach. And relationship require understanding of both sides.  

We not only need to understand our client’s biases but our own so we don’t get stuck in our ways, with both marketing and client relationships, it requires flexibility.


We don’t want you to miss any opportunities in winning, and keeping clients, so Ashley and I are diving into the psychology behind it all and how we became so passionate about the topic.  


Ashley is the Owner and Founder of Beyond the Plan™, a consulting practice that partners with firms to help advisors understand how their clients think, feel, and do money. As a therapist and financial behavior specialist, Ashley partners with advisory firms as their Financial Behavior Officer.  providing client consultation, advisor coaching & training, facilitation & co-facilitation of client meetings, and onboarding assessments. Apart from helping firms to differentiate their services, Ashley’s main priority is helping firms improve their clients’ overall wellbeing. 

In addition to her work with advisory firms, she is a speaker and teacher for Financial Behavior Keynote Group. She provides webinars, breakout sessions, and keynote presentations geared towards financial professionals. 

Find Ashley online at:

  1. Twitter: https://twitter.com/bamconsults
  2. LinkedIn: https://www.linkedin.com/in/ashley-quamme
  3. Beyond the Plan website: www.beyondthefp.com
  4. Email: ashley@beyondthefp.com



More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to help them build a strong digital presence and win more leads online.

With over a decade of experience helping Finanical pros and Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

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1 year ago
44 minutes 6 seconds

Passion to Purpose: The Power of Digital Marketing
#34: The Power of Public Relations and Marketing with Jody Fisher

When someone googles you what comes up? Now do you want to have better control of that narrative? Then you’ll want to think about mixing public relations into your strategy. Combing PR and marketing can be a powerful combination and my guest and I are showing you how to do it! 


My guest Jody Fisher is an award winning publicist and former journalist, PR agency founder, podcast host and relentless optimist. Over the past 20 years he has represented clients including The Intrepid Sea, Air & Space Museum, Friends of the High Line, The New York Post, Larry Silverstein at the World Trade Center and Elon Musk. He founded his namesake firm, Jody Fisher PR, and created his unique “PR Garage” brand after the 2020 pandemic, insisting that “Every Story Needs Someone to Tell it.” 

And I can’t argue with that. Every story does need someone to tell it. But how do you get your story out to the right people, well you have to think like those you are pitching to. 

Jody will share what makes a good pitch, what you should do and what you should avoid because your story needs to resonate with those who need you.

Listen to this episode to learn how to take control of your narrative with a public relations strategy. We’re going to learn a bit more about Jody, his strategies, and ways you can begin getting your story out to the world.


If you'd like to connect with Jody you can find him here...

Website: http://www.jodyfisherpr.com/

Instagram: https://www.instagram.com/jodyfisher_/

TikTok: https://www.tiktok.com/@jodyfisher_


https://twitter.com/jodyfisher

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1 year ago
35 minutes 56 seconds

Passion to Purpose: The Power of Digital Marketing
#33: From Singer to Financial Planner: When Your Passions Change

Sometimes our passions in life take a huge turn and we end up in the place we least expected, but love every minute of it. One day you’re living your childhood dream and the next you’re finding joy and purpose in the one thing you least expected to.

Not too many years ago Erica was singing her way around the world from Nashville to Italy. And now She is a financial planner for women business owners who does everything for the love and impact of others. With an upbringing in finance she found her way into it after leaving Nashville during the pandemic to find a more fulfilling purpose. 

This story is one you don’t want to miss. 

———

Thanks again to my guest Erica Schrock who is working to change the narrative of females in the finance industry and take a different approach in her business. Erica looks to inspire and empower female business owners while taking the burden of finance off of their overflowing plate. 

If you’d like to connect with Erica see the link below:

https://www.instagram.com/erica_schrock_


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1 year ago
26 minutes 16 seconds

Passion to Purpose: The Power of Digital Marketing
#32: Become a Leader In Your Industry with Gerry Sandusky

Gerry Sandusky. Play-by-Play Voice of the Baltimore Ravens and Leadership Communication Coach helps professionals become the leader no one can compete with by becoming a presenter people cancel plans to hear.

How can you become the authority in your space, a leader no one can compete with? It all starts with simply showing up. This has been the motto my guest Gerry Sandusky has lived by since he began his career 40 years ago in broadcast.

Sports fans, Ravens fans in particular may recognize his voice.

Gerry has taken his experience in broadcast to start Sandusky group, where he helps you become a leader no one can compete with to elevate your influence, income, and career, learning communication skills to take you there, in his own words…

"to shine in front of the room, zoom, and camera." 


Grab Gerry's free guide:

7 Ways to Nail Your Next Presentation here: https://stan.store/GerrySandusky


https://www.linkedin.com/in/gerrysandusky/


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing


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2 years ago
45 minutes 35 seconds

Passion to Purpose: The Power of Digital Marketing
#31: From Content to Clients with Chris James

Sometimes we start with a passion and build a business, other times we build a business and the passion finds us. And this is what happened to my guest Chris when he started in the world of marketing and sales. 

But through a lot of hard work and helping others along the way, that is what helped him find his passion. 

Chris James now help coaches and freelancers win more clients using organic content across Instagram + LinkedIn. And we’re here to give you insights on how you can do the same.. 

We’re giving you the steps to build a strong digital presence, share your message, and take your ideal client on a journey to booking that call with you!

This is a full on master class and you don’t want to miss a minute. 

Thanks to Chris for taking the time to share his story and callable insights. 

Connect with Chris below:

  • Instagram - SalesGuyChris
  • LinkedIn - ChrisJamesOnline
  • Website - Chris-James.co
  • TikTok - SalesGuyChris
  • Organise Podcast - Spotify / Apple
  • YouTube - Chris James Online
  • Email - info@chris-james.co


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing


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2 years ago
55 minutes 2 seconds

Passion to Purpose: The Power of Digital Marketing
#30: Good vs Bad Marketing and Sales with Rachel Morgan

I’m talking with Rachel Morgan a sales coach who works with businesses to convert leads into paying clients and we are talking all about good vs bad sales and marketing and how it al works together and touches every aspect of the consumer journey from awareness to the sale, to word of mouth and beyond. We’re sharing real life stories nad experiences I’m sure you can relate to, so let’s get into it!  


If you'd like to connect with Rachel, find her online at:

https://www.rachelmorgancoaching.com/

https://www.instagram.com/rachelmorgancoaching/




More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

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2 years ago
48 minutes 16 seconds

Passion to Purpose: The Power of Digital Marketing
#29: STAND OUT, Share Your Story, and Become the Authority In Your space with Carina Belmonte

How important is your brand story?


Well, your brand, your story, your messaging lays the foundations for everything your business is and how you will market that business, and to whom. The message needs to be clear to you, to your team, and to the world, so you can attract the right clients. 


That message you put out into the world needs to reflect who you truly are because its going to attract people to YOU, they are coming in the door expecting to meet the person, experience the business, they saw online, but when it doesn’t match up it can leave them disappointed and warm leads can go cold. 


But how do you put you in your brand? It’s not always as easy as it sounds. My Guest Carina Belmonte who coaches entrepreneurs to build a personal brand with clarity and purpose is here to share all the insights into building a sharing your story to build a strong personal brand.


If you’d like to connect with Carina or learn more about her services visit her website at https://www.carinabelmonte.com


More about your host Lindsey Burda:


Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.


Find Lindsey online at the links below:


Website: burdamarketing.com


Instagram: https://www.instagram.com/burdamarketing


LinkedIn: www.linkedin.com/in/lindseyburda


TikTok: https://www.tiktok.com/@burdamarketing

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2 years ago
54 minutes 2 seconds

Passion to Purpose: The Power of Digital Marketing
#28: Blending your Passions and Showing Up Even When Life Pushes You Down with Jenna Leigh Miller

What do you do when thing don’t go as planned? When you get knocked down? When doors close? What do you do? Do you stop. Do you give up? Or do you keep showing up? Moving forward, making adjustments along the way and finding new opportunities as they come?


My guest Jenna Leigh Miller is a multi-passionate business owner who found a way to magically combine all her passions into one amazing personal brand. Actor, singer, dancer, and social media manager Jenna is sharing her story; the good, the bad, and the ugly, and inspiring others along the way. Even after a serious injury tried to stop her in her tracks she kept showing up! We are talking all about the importance of showing up and the passion that drives it all.  


Listen as we talk about the importance of showing up and how and turn anything into powerful on-brand content so that opportunities will find us and we’ll be ready to seize those opportunities when they are presented to us, because there is no luck only preparation meets opportunity.


Find Jenna online at:

Instagram: https://www.instagram.com/jennaleighmiller/

Website: https://www.jennaleighmiller.com


More about your host Lindsey Burda: 


Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.


Find Lindsey online at the links below:


Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing


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2 years ago
54 minutes 23 seconds

Passion to Purpose: The Power of Digital Marketing
#27: Using Psychology To Build a Compelling Lead Magnet with Rebecca Scott

Psychology is the root of all marketing. And understanding human behavior can change your business for the better. No matter what business you are in you are in the business of people. And in order to market effectively to those people, we need to understand human behavior. This way we can present ourselves online in a way that is appealing to our prospects. Create an experience that puts them at ease, and provides a great first impression of you online before they even book that first call.  


In this episode, My guest Rebecca Scott and I are going to cover 6 psychological theories that work in sequence, and how you can use them to position yourself as the preferred choice of your ideal client.

We don’t use psychology to manipulate people or take advantage. We use psychology to understand. To understand why we act the way we do, why humans expect the things they do, assume the things they do, and how you can use that knowledge to avoid any suspicion or hesitancy and make your prospective clients feel comfortable. 

I hope you can take some of these insights and apply them in your own business to build awareness, nature leads, and win clients online. 





More about Rebecca Scott:

Rebecca is a copywriter focused on helping kind and passionate service-based business owners (e.g. coaches, consultants, marketing strategists, brand designers) build compelling lead magnets using psychology. She’s pivoted from offering every service under the sun to one premium package. Why? To get her clients results.

Find Rebecca online at:

Website: CosmicCreative.net

LinkedIn: https://www.linkedin.com/in/rebeccascott-/

Instagram: https://www.instagram.com/beckyscotty/


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.


Find Lindsey online at the links below:

Website: burdamarketing.com

Instagram: https://www.instagram.com/burdamarketing

LinkedIn: www.linkedin.com/in/lindseyburda

TikTok: https://www.tiktok.com/@burdamarketing

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2 years ago
55 minutes 25 seconds

Passion to Purpose: The Power of Digital Marketing
#26: How to Build an Online Community That Loves Your Brand with Cyndi Zaweski

Do want to gain more recognition for your business  online, to grow so you can do more of what you love? Then you need to build a brand online, your authentic brand, a brand that not only attracts the right followers; your ideal client, but also a supportive community. Because that community is what breeds engagement and pushes your content out to more people. And frankly just makes this whole journey so much more fun. And It’s exactly how Cindy Zaweski, my special guest, and I met.


During her corporate days, she was a TV reporter and news anchor for NBC and CBS stations across the country. She ended her full-time journalism career as the Executive Editor of a Luxury Lifestyle Magazine.


Now Cyndi  helps businesses expertly craft a content marketing plan; A plan that grows the business you love and a community that loves your business back. And today we are talking about how to create content that aligns with your brand so you can show up authentically and attract the right audience. 


For the easiest way to stand out on social media check out this resource from Cyndi! https://www.cyndizaweski.com/articles/stand-out-on-social-media


Find Cyndi online: 

@ascent_storycraft on instagram 

And at cyndizaweski.com 


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. Find Lindsey online at the links below: Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing


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2 years ago
55 minutes 12 seconds

Passion to Purpose: The Power of Digital Marketing
#25: How to Run Your Social Media Like a CEO and Grow with Carole Bardasano

Starting in corporate America, where she worked on sets like friends and American idol, Carole Bardasano was climbing the corporate marketing ladder.

But when tragedy struck her family, she felt the need to make a big shift. So, she left corporate America to pursue her own path, one which would allow her the freedom to live her life on her terms, and have the creative freedom to help others.

Using the power of digital marketing, Carole is now on a mission to help business owners grow using Social Media successfully. Her passion is to help YOU transform your business into a modern day success story.

Stick around to get to know more about Carole, hear stories from our backgrounds in corporate America, and learn how you can run your own social media accounts like a CEO and successfully grow your business.

To learn more about Carole and her How to Run Your Instagram Like a CEO course, visit thedigitalbuzzus.com or find her on Instagram @thedigitalbuzz


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2 years ago
1 hour 8 minutes 48 seconds

Passion to Purpose: The Power of Digital Marketing
#24: Using empathy and conversation to attract new business online with Dr J Rodríguez

“You have something to say. You have a reason to say it - say it in a way that shapes attitudes and influences behaviors.”

Those are the words of Dr J Rodriguez, and my special guest

His fabulous family on LinkedIn knows him as: The Communication Consultant. And we are talking all about communicating online effectively to attract new business.

Dr. J helps caring people avoid the common traps that tear us apart by providing one-on-one coaching, workshops, and presentations to create a culture of belonging.

Stay tuned as we chat about how to share your passion for what you do while using empathy in your communication online and in turn, attract new business.

If you're curious for more about Dr J you can find him on LinkedIn and See what he can do to help you and your crew or visit his website linked in the description of this podcast. His award-winning work is based on original research, which will be published this year in 2023. I’d also like to recommend his Tedx talk we mentioned in our chat, which you can find linked here as well.

Dr J’s LinkedIn: https://www.linkedin.com/in/josé-i-rodr%C3%ADguez-phd/ 

Dr J’s Website: https://www.joserodriguez.solutions

Dr J's Tedx Talk: https://www.joserodriguez.solutions/media


More about your host Lindsey Burda:

Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love.

With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online.

Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.

Find Lindsey online at the links below:

Website: https://www.burdamarketing.com Instagram: https://www.instagram.com/ burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda TikTok:https://www.tiktok.com/@burdamarketing

Show more...
2 years ago
49 minutes 58 seconds

Passion to Purpose: The Power of Digital Marketing
#23: Using Your Passion to Show Up Online and Win with Harrison Cantel

Your passion is what drives you, it's why you started your business, but how do you get that passion to translate online with the purpose to attract new clients? Well, you have to show up and you have to stick with it. But if you are hesitant to show up on camera, show up for your audience, and sell your offer, then my guest and I have some tips to help you! 

Join me as I chat with Harrison Cantel. From camera shy to confidence guy Harrison has helped hundreds of business owners show up on camera and skyrocket their inbound leads all with the power of video! We will share some tips for showing up online with a little encouragement, consistency, and commitment to stick with it, you too can begin to win new leads online. 

For more information on Harrison and his video coaching program find him across the web at: 

Website: https://www.iamhcreative.com/coaching.
Instagram https://www.instagram.com/iamharrisoncantel/
Facebook: https://www.facebook.com/IAMHCREATIVE/
LinkedIn: https://www.linkedin.com/in/harrisoncantel/


More about Lindsey and BurdaMarketing:
I'm Lindsey Burda, the founder of BurdaMarketing, and your host! I partner with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, I left my decade-long role in corporate America as Vice President of Marketing Services to start BurdaMarketing where I have helped countless small businesses thrive online. My goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love. 

Find me online at the links below: 

Website: https://www.burdamarketing.com
Instagram: https://www.instagram.com/ burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda
TikTok:https://www.tiktok.com/@burdamarketing

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2 years ago
51 minutes 57 seconds

Passion to Purpose: The Power of Digital Marketing
#22: Showing Up As Yourself, Forget Perfectionism, and Succeeding Online with Emily May

Is perfectionism keeping you from showing up as your authentic self online? Stopping you from sharing who you are and earning the trust of your ideal client?

People want to work with those they feel they know and trust. But in order to, as a business owner, show up authentically and attract our ideal client, we inevitably will have to show up as imperfect at times.

My guest Emily is here to talk about perfectionism and how it can stop us from connecting with our ideal client and even lead to burnout and what we can do about it.

Emily May is a Marketing Strategist for Therapists & wellness professionals and founder of may marketing and media . Her work focuses on a holistic marketing approach tailored to each unique business. She teaches ethical marketing strategies, leading with values, to build long-term trust with your clients.

So let’s dig a little deeper into how to show up as yourself, forget perfectionism, and succeed online.

You can find Emily online at maymarketingandmedia.com or on Instagram @emtothemay

For more visit me, Lindsey, at BurdaMarketing.com or across social channel @burdamarketing

Thanks for listening!

Show more...
2 years ago
54 minutes 51 seconds

Passion to Purpose: The Power of Digital Marketing
#21: Can You Spot the Marketing Myths?

Marketing myths are everywhere! And in order to properly market your business, you first need to understand marketing and bee able to spot fact from fiction. Do you know what’s myth and what‘s truth when it comes to marketing? Let's find out.

See if you can spot the marketing myths.


Show more...
2 years ago
8 minutes 43 seconds

Passion to Purpose: The Power of Digital Marketing
#20: How Digital Marketing Can Help You Do More of What You Love - From Anywhere in The World

Being able to market your business online, from anywhere to anyone, is one of the greatest tools we as business owners have today. We have access to so much opportunity and all we have to do is show up with an effective marketing strategy. In this episode I am talking with Holly D'Arcy. Holly is a business owner who is always on the move, as she is a military spouse. And the beauty of digital marketing is that it allows her to continue to grow her business from anywhere. She has built her business into a successful one all while moving around the globe, from the USA to Japan and back to the USA where she currently resides in Hawaii. Holly is a fitness and nutrition coach who helps moms feel better than they ever did before having kids. And she is sharing her business journey and how she grew a successful business solely with digital marketing.

For more on how to grow a strong digital presence online for you business, visit burdamarketing.com or find me @burdamarketing on Instagram and TikTok, and don't forget to subscribe to this podcast for future episodes.

If you'd like to connect with Holly you can find her on Instagram @hollywaydarcy and at hdfitnesscoach.com



Show more...
3 years ago
52 minutes 6 seconds

Passion to Purpose: The Power of Digital Marketing
You have a passion, so show up with purpose. Using the power of digital marketing to build a strong digital presence, you can win more leads online and do more of what you love! Tune in for digital marketing tips that go beyond just ticking a checklist. Join me, Lindsey Burda, where I chat with passionate business owners and industry experts who have succeeded with digital marketing to share our experiences, knowledge, and actionable tips for you to grow your business online. Show up with purpose, win leads, and do more of what you love. My passion is helping you grow yours.