Psychology is the root of all marketing. And understanding human behavior can change your business for the better. No matter what business you are in you are in the business of people. And in order to market effectively to those people, we need to understand human behavior. This way we can present ourselves online in a way that is appealing to our prospects. Create an experience that puts them at ease, and provides a great first impression of you online before they even book that first call.
In this episode, My guest Rebecca Scott and I are going to cover 6 psychological theories that work in sequence, and how you can use them to position yourself as the preferred choice of your ideal client.
We don’t use psychology to manipulate people or take advantage. We use psychology to understand. To understand why we act the way we do, why humans expect the things they do, assume the things they do, and how you can use that knowledge to avoid any suspicion or hesitancy and make your prospective clients feel comfortable.
I hope you can take some of these insights and apply them in your own business to build awareness, nature leads, and win clients online.
More about Rebecca Scott:
Rebecca is a copywriter focused on helping kind and passionate service-based business owners (e.g. coaches, consultants, marketing strategists, brand designers) build compelling lead magnets using psychology. She’s pivoted from offering every service under the sun to one premium package. Why? To get her clients results.
Find Rebecca online at:
Website: CosmicCreative.net
LinkedIn: https://www.linkedin.com/in/rebeccascott-/
Instagram: https://www.instagram.com/beckyscotty/
More about your host Lindsey Burda:
Lindsey Burda is the founder of BurdaMarketing. Where she partners with passionate business owners to take on the bulk of your marketing efforts, creating and implementing a 360 digital strategy to help you bring in more leads online so you can do more of what you love. With over a decade of experience and a passion for helping passionate business owners, Lindsey left her role in corporate America as Vice President of Marketing Services to start BurdaMarketing where she has helped countless small businesses thrive online. Her goal is to make ongoing quality marketing services affordable for small businesses so they can bring in more leads online and do more of what they love.
Find Lindsey online at the links below:
Website: burdamarketing.com
Instagram: https://www.instagram.com/burdamarketing
LinkedIn: www.linkedin.com/in/lindseyburda
TikTok: https://www.tiktok.com/@burdamarketing