Do you know the difference between live and evergreen travel pieces? In this episode, Lucy Perrin helps us see the wood from the trees, tells us which pieces just keep on giving, and reveals something surprising about new hotel openings. 

@lessybella // @lucyisonholiday

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Stacey Smith takes us behind the scenes of the behemoth that is the Good Housekeeping Institute, and tells us why she absolutely adores her job. In this funny, fascinating episode, you’ll find out from her what it’s really like to blind-test 90 Easter eggs and learn more about the magazine’s surprisingly sexy makeover. 

@lessybella // @crummbs_uk

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We sit down with Phoebe Luckhurst to talk about the stories the Sunday Times reader, why PRs should pay attention to the seemingly unimportant topics people chat about at their desks, and the health topics guaranteed to get clicks. 

@lessybella // @phoebeluckhurst

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What kinds of finance stories are right for women’s magazines? Find out how coverage has changed over the years, the importance of finding the emotional angle, and how to tie your pitches to buzzwords for maximum impact. 

@lessybella // @laurawhateley

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We sat down with Alys to find out more about her background in journalism and all things opinion-led at City AM, including the voices she’s actively seeking, the stories that leap off the page, and why it’s crucial to remember that business is about people. 

@lessybella // @alysdenby

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How can you get a cookbook noticed if you’re not a household name? What kind of recipes work in the paper and which ones work in the supplements? Hannah Evans tells all, plus actionable tips on how to keep pitches simple, accessible and useful to the reader for the best chance of success. 

@lessybella // @hannahsianevans

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So, you’ve secured a broadcast opportunity for your client – now what? Martin Kimber tells us how you can make your spokesperson look and sound their best. Listen to the episode – with pencil at the ready – for everything you need to know be a TV producer’s favourite PR. 

@lessybella // @mrmkimber

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We talked to the lovely Sonia about her rise from Telegraph intern to Telegraph Beauty Director, what it’s like backstage at Fashion Week, and how beauty stories should feel like poking around in your best friend’s make-up bag. 

@lessybella // @soniaharia

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In this episode, we chat with Robbie about three things a spokesperson should do in every interview, which pitches catch his eye, and how PRs can set their clients up for radio success.

@lessybella // @robbiehawkins__

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In this episode, Audrey Ward (unofficial title: Queen of Books) talks to us about the insatiable appetite for personal stories, why she loves a funny story more than anything, and how PRs can make her job a whole lot easier.  

@lessybella // @audreymward

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Ever heard of ‘scrolly-telling’?

In this episode, Sam Joiner takes us behind the scenes of visual and data stories at The FT, gives advice for building relationships with writers on your beat, and describes his perfect pitch email (pro tip: keep it chatty). 

@lessybella // @samjoiner

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