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Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.
In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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Best practices have a tendency to rule our life, even if you don’t always notice them. There’s the best way to load the dishwasher. There’s the best way to compose an email. There’s the best way to approach an advertising campaign…
But what if what we consider to be best practices are actually hindering us? Utilizing a “one size fits all” approach puts a limit on critical thinking and creativity and when it comes to advertising and creator content, what’s good for the goose definitely isn’t always good for the gander.
In this episode of On the Mic, host Lindsay Smith is joined by Creative Director, Tony Carnevale, and Associate Account Director, Andrea Schwarzbach to discuss best practices, when they’re appropriate, and when we should toss them out the window.
https://www.linkedin.com/pulse/proven-practices-process-stan-garfield/ - Proven Practices Process: Don't call it "best practice"
https://anotheridea.substack.com/p/i-hate-best-practices?showWelcome=true - I Hate Best Practices by Tony Carnevale
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We all have systems and research data that we can safely rely on to craft compelling advertising campaigns, but have you ever seen an approach and wondered “how did that idea work?!”
In this episode of On the Mic with Ad Results Media, Lindsay and Nate are joined by Senior Copywriter, Ari Diozon, to break down human behavior and the subtle ways that advertisers can tap into human psychology to build more creative and impactful ads.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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When you think of conversations happening around the podcasting space, Heather Osgood has to be at the top of your list of sources to turn to. As the founder of True Native Media, Heather is truly a podcast advertising maven. From True Native Media, to the Podcast Broker, and hosting The Podcast Advertising Playbook, Heather is an absolute specialist in the space.
In this episode of On the Mic with Ad Results Media, Lindsay and Nate sit down with Heather to discuss her hot takes on programmatic buying, dynamically inserted ad reads, her newest project The Podcast Broker, and of course, the lime green elephant in the room: Spotify.
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What separates the content creators from the influencers? The answer might not be as simple as you think. On today's episode, Lindsay and Nate are joined by Liz Hawks, Stephanie Moore, and Allie Wilmes of FleishmanHillard—a global PR and marketing agency—to discuss the differences and overlap between these two familiar styles of digital media-makers, and the different approaches brands should take when partnering with each.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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As podcasting continues to grow, the industry events are getting bigger and better. On today's episode, Lindsay and Nate are joined by Bryan Barletta of Sounds Profitable and ARM's own Andrea Schwarzbach to discuss their takeaways from Podcast Movement, as well as how they hope the event—and the podcast industry as a whole—continues to evolve in the years to come.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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Without third-party tools like cookies, advertisers will have to work harder to reach the right audience—or will they? In fact, creators are already in the business of curating highly engaged audiences. And the right brand partnered with the right creator can mean life-changing growth potential for creators and lifelong brand loyalty from their audience. Today, Dave Coulter joins to talk to us about how Daily Driven Exotics got started, the impact of brand partnerships, what he thinks about the changes coming to third-party data, and the wisdom of letting creators do the driving (literally).
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956. Also be sure to check out Daily Driven Exotics on YouTube! https://www.youtube.com/c/DailyDrivenExotics
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Like it or not, Google promises its third-party trackers are going away… Eventually. And while the exact moment of the browser cookie’s demise is a bit up in the air, its impact on advertising is already undeniable. Will the impending Cookiepocalypse be the end of advertising as we know it? Not likely. Still, brands can and should start preparing now, while it’s still possible to see the cookie jar as half-full. Today, we’re joined by Gretchen Smith, Vice President of Media at ARM, to talk about how creator marketing can make brands resilient to the dawning of this brave new cookieless world.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
For more on our thoughts on the power of creator marketing, check out our AdAge article on future proofing your brand. https://adage.com/article/marketing-news-strategy/futureproof-your-brand-creator-marketing/2424956
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Which is better: Host-read, or scripted ad reads? According to a new ground-breaking study from Sounds Profitable, the best answer might be... Yes.
In this special edition of On the Mic, Tom Webster joins Lindsay and Nate to discuss what their latest study means for your podcast advertising strategy. Spoiler alert: there are no simple answers. But the data paints an incredibly useful picture for those of us who have been hungry for more data on the relative effectiveness of podcast ads.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram.
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When you think about chart-topping social media content in 2022, you probably picture viral dances or remixed memes. Madeline Mann breaks out of those boxes. After creating a successful YouTube channel at Self Made Millennial, she’s continued to find success with short-form video on TikTok and beyond. Her secret? Drawing from her HR background to fill a niche for career-focused coaching from a recruiters POV. Today, she joins us to talk about how she got started, the importance of authenticity, what she looks for in brand partnerships, and her takeaways from VidCon 2022.
For more information on Madeline and Self Made Millennial, visit madelinemann.com or give her a follow on LinkedIn and YouTube.
For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog!. You can also follow us on LinkedIn, Twitter, and Instagram.
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Ah, sports—the niche that launched a thousand niches. On today's episode, Senior Copywriter and avid sports-watcher Evan Brown joins Lindsay and Nate to talk about why we love sports podcasts, how sports podcasts became so prolific, how brands can advertise to sports fans strategically, and the diversity of the genre.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show
For more information on Ad Results Media, visit us at adresultsmedia.com.
For a full transcript of this episode, visit our blog.
To stay up to date on ARM happenings, be sure to follow us on LinkedIn, Instagram, and Twitter.
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VidCon is where today's hottest creators, industry leaders, and fans converge. In today's episode, Nate and Lindsay are joined by some of ARM's leaders to discuss the growing creator economy, key takeaways from the conference, memorable run-ins with TikTok stars, and the increasing focus on short-form video.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
Weren't able to attend VidCon this year? You can catch creator talks and key notes on their YouTube page located here: https://www.youtube.com/user/vidcon/videos
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Podcast ad tech is developing at a faster pace than ever, which means it's an exciting moment for Bryan Barletta of Sounds Profitable. Today, Bryan joins us to talk about what's new for Sounds Profitable, how things are evolving in the world of ad tech, his predictions for the rest of 2022, and what advertisers need to know about programmatic.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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If you're buying podcasts ads, you might wonder which works better: host-read ads, or pre-recorded spots read by voice talent. The answer? Yes! On today's episode, Creative Operations Specialist Brit Garcia joins Lindsay and Nate to discuss the differences between host-read and pre-recorded spots, why varying your ad reads is better than going all in on either, and how creative direction differs for each format.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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We're surrounded by viral content all the time. But it isn't always clear how content goes viral in the first place. In today's episode, ARM Creative Director Tony Carnevale and Copywriter Molly Bruchhaus talk about exactly what it means to go viral, how advertisers can make going viral more likely, and why some platforms seem to encourage virality more than others.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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Clients often dream about their ads going viral. But is there a secret to making it happen? In this first episode of our series on Going Viral, ARM Senior Copywriter Ari Diozon joins to talk about some of viral ads that have caught her eye, get Lindsay and Nate's real-time reaction, and discuss why some viral campaigns land while others flop.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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One of the best things about of working at an ad agency is connecting with tons of creative co-workers. In today's episode, ARM team members Tony Carnevale, Brit Garcia, and Ari Diozon join Nate and Lindsay to chat through how they bring their whole selves to work, how after-work interests and hobbies can translate to on-the-job skills, and how having multiple hobbies can foster creative thinking.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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As we round the final corner on our Music in Podcasting series, Evan unveils the finished music for Lindsay and Nate. Do we have a new theme song, or is it back to the drawing board for Evan?
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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In this episode, we continue our Music in Podcast series with Senior Copywriter and musical wunderkind Evan Brown. Will Evan prove to be the Danny Elfman to Lindsay and Nate's Tim Burton? Will the trombone and/or theremin make an appearance in the new theme music after all? These are the kinds of questions that only make sense once you listen to the episode.
Subscribe to get more episodes of On the Mic delivered right to your podcast feed. And if you have a moment, we'd love for you to leave a review letting us know what you think of the show!
For more information about Ad Results Media, go to adresultsmedia.com.
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