Picking up where we left off, one of the original pioneers of backcountry skiing shares some of his greatest accomplishments while working as a product developer for Norrøna including the now iconic Ravneskar tent (made with a stolen design!). Tomas also shares his part in developing the first trollveggen Gore-Tex jacket in Europe. Tomas ends this episode by comparing the outdoor industry now to how it was in the 1970s and reveals why his design philosophy works so well with Norrøna.

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As the fourth-generation owner and leader heads into the company's 95th year and his 20th year, he reflects on the challenge of developing as a leader and how he makes decisions with an eternity perspective. In this episode, Jørgen discusses how hands-on he is with product development, the ultimate vision of the Norrøna House, and why a family-owned company is beneficial to the consumer.

Bonus! Jørgen saves some time to answer customer questions at the end.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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Polar explorer and Norrøna Ambassador Børge Ousand believes the Arktis collection is not just about a brand or protection. He believes it’s a battle uniform.

Listen in to find out how the veteran explorer’s collection came to life through its extreme user driven philosophy. Deep dive into the details behind the designs, and find out why Ousland believes learning the hard way is the best way to learn. 

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In this episode we will hear one of the world's most meritorious and experienced polar adventurers talk about how he does everyday trips with his children and family. Was Børge taken out into nature in his own childhood? What kind of nature experiences does he like to give to his own children? How does he motivate them? And how does he plan for such trips?

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Tune in to hear the full story behind the renowned climber’s first ascent of Trango Pulpit in the Himalayas. In this episode, we will hear the full story behind the first ascent of Trango Pulpit in the Himalayas. Together with the Norwegian climbers Per Ludvig Skjerven, Gunnar Karlsen and Einar Wold, Robert describes how he spent over 30 days on a massive rock wall before reaching the summit back in 1999. Over 20 years later, this story is still considered one of the greatest achievements in Norwegian climbing history.

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In this episode, Joline is talking about her mountain biking career, her passion for beautiful bike paths, her recommendations for high quality bike clothing and - not least - how you and I can start mountain biking and quickly get better at it. We promise that Joline's tricks and tips will make your mountain biking even more fun!

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