As the fourth-generation owner and leader heads into the company's 95th year and his 20th year, he reflects on the challenge of developing as a leader and how he makes decisions with an eternity perspective. In this episode, Jørgen discusses how hands-on he is with product development, the ultimate vision of the Norrøna House, and why a family-owned company is beneficial to the consumer.

Bonus! Jørgen saves some time to answer customer questions at the end.

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