Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!
(Music by E.Burcher)
#nordicfuturemakers #innovation #sweden #ecommerce #metaverse
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Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!
(Music by E.Burcher)
#nordicfuturemakers #innovation #sweden #mobile
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I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward?' I hope you enjoy the podcast, I hope you subscribe to the podcast and I hope you will listen again - in the future!
Music by E.Burcher
#nordicfuturemakers
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Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too.
Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate way to finish 2020 (the next episode will be a highlights show.)
Thank you to everyone for listening. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future!
If you have enjoyed the podcast this year and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers
Thank you, have a good end of year and I'll see you in 2021!
#nordicfuturemakers
(Music by E.Burcher)
Hosted on Acast. See acast.com/privacy for more information.
Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at the end of the podcast....
I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again - in the future!
If you enjoy the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers
Tack / kiitos!
#nordicfuturemakers
(Music by E.Burcher)
Hosted on Acast. See acast.com/privacy for more information.
Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including:
It was fascinating to talk to Solberg and inspiring to hear him speak - his been involved in a lot of successful things and is constantly thinking about what comes next. I hope you enjoy the podcast, I hope you will subscribe to the podcast and I hope you will listen again.
If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers
Thank you and hope to catch up with you in the future!
#nordicfuturemakers
(Music by E.Burcher)
Hosted on Acast. See acast.com/privacy for more information.
Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we talk about different devices, approaches to designing digital experiences and we discuss how to scale an idea and find success too. As always the podcast ends by asking the question 'what are you curious about now?' and Björn gives us a really interesting answer....!
If you have enjoyed the podcast and want to support the efforts that go into it, then please feel free to buy me a virtual fika / virtual drink through my ACast Supporter page here: https://supporter.acast.com/nordic-future-makers
Thank you and hope to catch up with you in the future!
#nordicfuturemakers
(Music by E.Burcher)
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, customer experience, differentiation, innovation and the fact that 'you can't land a moon rocket in a swamp!' Anna then discussed her role on the board of the IAB in Sweden and also told me about some of the work she has done with startups like Deedster too. Finally, Anna has a great answer to the question I ask everyone at the end of the podcast!
#nordicfuturemakers (Music by E.Burcher)
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Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells me about the process for getting VOI onto the streets of a particularly city and she talks about data and sustainability too. I found it fascinating to hear Kristina talk about everything and she paints a nice picture of what cities could be like in the future. I hope you enjoy this podcast and if you like it - then please subscribe to hear more inspirational Nordic stories - in the future!
Music by E.Burcher
#nordicfuturemakers
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BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming
I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an appearance with the Queen of Norway and using drones to film in Svalbard.
Music by E.Burcher
#nordicfuturemakers
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Bo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which helps to develop future talent for the advertising industry. Finally, Bo is fascinated by Machine Learning and robot creatives and he really really loves Malmo! #nordicfuturemakers
(Music by E.Burcher)
Hosted on Acast. See acast.com/privacy for more information.