Martin Lindstrom - author and international brand consultant

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Nordic Future Makers - digital marketing, media, tech and innovation

Nick Burcher

32 episodes

9 months ago

Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.

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Hosted on Acast. See acast.com/privacy for more information.

Martin Lindstrom - author and international brand consultant

Nordic Future Makers - digital marketing, media, tech and innovation

26 minutes 12 seconds

5 years ago

Martin Lindstrom - author and international brand consultant

Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology-pocketbook/ ). This episode of the Nordic Future Makers podcast is around 25 minutes long and in it we talk about Martin's start in the industry at age 12 (!), the principles of neuromarketing and the thinking behind his book 'Buyology' and then finish up by spending time discussing the new book and the neurological and psychological impact of COVID-19. (Music by E.Burcher) #nordicfuturemarkers

Hosted on Acast. See acast.com/privacy for more information.