Let’s be honest — most nonprofit marketing plans end up in the digital graveyard. They’re long, overwhelming, and totally disconnected from your actual day-to-day.
In this episode, I’ll walk you through the 5 essential questions every nonprofit needs to ask to build a real, usable marketing plan. One you’ll actually stick to.
Whether you're just getting started or need a refresh, this will give you the clarity and focus to move forward.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
Feeling like your nonprofit marketing is a shot in the dark?
You post. You email. You tweak your website. And still… crickets.
In this episode, I’m breaking down how to actually measure if your nonprofit marketing is working — without drowning in data or building 100 spreadsheets. You'll learn which metrics matter, what to track based on your goals, and how to start making smarter, faster marketing decisions.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
You don’t need more hustle. You need a better system.
If you're tired of posting just to post, scrambling to keep up, and still feeling like your nonprofit's marketing isn't working… this episode is for you.
I’m sharing the 3 biggest reasons nonprofit marketers burn out — and my 5-step system to build a sustainable, sanity-saving marketing rhythm.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
If you’ve ever told what you thought was a powerful story — …but all you got was crickets? 😬 This episode is for you.
I’m breaking down the 3 biggest storytelling mistakes nonprofits make, and exactly how to fix them so your stories actually lead to donations, engagement, and action.
These shifts are simple but powerful, and they’ll help you tell stories that make people feel something and do something.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
Feeling like you’re shouting into the void? If your nonprofit is posting, emailing, updating the website… but still hearing crickets — this episode is your lifeline. I’m walking you through exactly why most nonprofit marketing falls flat — and how to fix it with a message that’s simple, clear, and connection-driven.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
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If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
If your nonprofit’s marketing feels scattered, random, or just plain exhausting… this one’s for you.
In this episode, I’m walking you through a simple, sustainable 3-step framework to help you get clear, build momentum, and stop spinning your wheels — even if you don’t have a big team or endless hours.
Whether you’re stuck guessing what to post or juggling too many platforms, this episode will help you build a nonprofit marketing plan that actually works.
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🎯 Grab the Nonprofit Marketing Strategy Kit (your plug-and-play plan!)
🚀 Join the FREE 10-Day Social Media Challenge for Nonprofits
--------------------------
If this episode gave you a fresh idea or lightbulb moment, I’d love it if you’d rate, review, and subscribe.
Tag @npmarketingclub on Instagram
How to simplify your strategy, repurpose smarter, and align your content with your fundraising goals.
If you’ve ever felt like your marketing strategy is one giant hamster wheel you can’t get off, this one’s for you. In Part 2 of this two-part series, we’re digging into how to make your marketing rhythms actually stick.
Because planning is great… but implementation is where the magic happens.
In this episode, we cover:
How to build a content bank that saves you time (and your sanity)
The power of automation tools for social and email marketing
Systems for collecting content from your team with less back-and-forth
Creating low-lift, repeatable content series your audience will love
Aligning your content calendar with your fundraising goals so you’re never behind again
This is about creating systems that work for you, so you can stay consistent, grow your audience, and raise more money without burning out your team.
📬 Want more support? Join the Free 10-Day Social Media Challenge for Nonprofits
Nonprofit marketing can feel like a lot, especially when you’re doing it all yourself or with a tiny team. If you’re tired of scrambling every week to post something (anything!) on social media or wondering what to say in your next newsletter, this episode is for you.
In Part 1 of this two-part series, we’re diving into how to build sustainable rhythms that simplify your marketing and keep your content flowing, without the burnout.
In this episode, we cover:
The difference between rhythms and routines (and why rhythms win!)
How to choose 3–5 content pillars that guide your messaging
Using day-of-week themes to keep your social media consistent
Why repurposing is your nonprofit’s secret weapon
The power of batching and scheduling your content ahead of time
What to review each month to stay focused and strategic
These rhythms will help you build consistency, deepen donor trust, and free up time to focus on your mission, not just your marketing.
Ready to make content feel easier? Join the 10-Day Social Media Challenge for Nonprofits
If your content calendar feels a little empty and your brain is fried from trying to figure out what to post, this episode is for you.
In Part 2 of this mini-series, I’m sharing 7 more fresh and strategic social media content ideas specifically for nonprofits. These ideas are designed to help you stay visible, build trust with new supporters, and invite people to become part of your mission.
Whether you’re brand new to social or trying to break out of a posting rut, these ideas will help you get started (and keep going) without the overwhelm.
🎯 Inside this episode:
Myth vs. Fact posts that educate and inspire
Throwback content to show how far you’ve come
How to invite people in with a “Dear Future Supporter” letter
Transparent donation breakdowns that build trust
Creative ways to highlight volunteers
Engagement-boosting polls and questions
When, and how, to ask for support without overdoing it
🧠 Want even more content prompts? Join the 10-Day Social Media Challenge for Nonprofits
If you’ve ever stared at your phone wondering what on earth to post on your nonprofit’s social media account… this episode is for you.
I’m sharing 7 scroll-stopping content ideas that are super easy to implement (and won’t take hours to create).
These are the same prompts I share in my 10-Day Social Media Challenge, and they’re perfect for helping you show up consistently, build trust, and connect with your supporters online.
You’ll learn:
Why you need to reintroduce your nonprofit regularly
The magic of impact stories (and how to make them personal)
The “generosity sandwich” format that keeps donors coming back
How to highlight projects with a simple storytelling formula
A better way to talk about your “why”
Easy ideas to celebrate your donors and build community
🎯 Want to go deeper? Join the 10-Day Social Media Challenge for daily prompts and step-by-step guidance. →
People don’t give to organizations they don’t trust.
That means your online presence, your website, your social media, your content, is one of the most important tools you have to build donor confidence. And when it’s done right? It becomes the bridge that turns interest into action.
In this episode, we’re talking about how to build trust online in a way that’s clear, honest, and human, without adding a million things to your to-do list.
✨ You’ll learn:
Why people aren’t giving (even when your content is “working”)
5 powerful ways to build trust through your digital content
How to take donors behind-the-scenes without overthinking it
The role consistency plays in donor loyalty
What the Ice Bucket Challenge can teach us about transparency and momentum
Whether you're getting lots of likes but not many gifts, or trying to turn one-time donors into long-term supporters, this episode is packed with practical tips to help you show up online with more purpose, clarity, and trust.
📌 Resource mentioned: Free 10-Day Social Media Challenge
Feeling burnt out by the pressure to “show up” on social media? You’re not alone.
In this episode of the Nonprofit Marketing Club, we’re unpacking a question I hear all the time:
Is social media really worth it for nonprofits?
The short answer:
Yes, but only if you’re using it the right way.
Here’s what we’ll cover:
Why “just posting” isn’t enough, and what to focus on instead
5 ways social media actually supports your mission
How to build trust, grow your audience, and deepen relationships
Real-time examples from nonprofits like Charity: Water
Why reach, visibility, and connection matter more than “going viral”
If you’ve ever felt like social media is a time suck with no return, this episode will give you the clarity, strategy, and encouragement you need to use it more intentionally.
✨ Bonus Resource: 🎯
Join my Free 10-Day Social Media Challenge for Nonprofits – daily prompts, strategic guidance, and a fresh start for your content. Sign up here
Can social media really support your fundraising goals? Absolutely, but only if you’re using it strategically.
In this episode of the Nonprofit Marketing Club, I’m breaking down 5 ways social media can help boost your fundraising efforts, build trust with potential donors, and keep your cause top of mind all year long.
We’ll also get honest about the biggest social media myths that keep nonprofit teams stuck, and what to do if you just don’t have time to post consistently (hint: you’ve got options!).
Here’s what you’ll learn in this episode:
Whether you’re a team of one or running a full marketing department, this episode will help you shift your mindset and build a strategy that actually works.
Mentioned in this episode:
If you had to start your nonprofit’s marketing from zero, where would you focus first?
In this episode, Kelly Notcutt shares the five essential steps to build a strong, sustainable marketing foundation that attracts donors, grows your audience, and actually makes your life easier.
✅ Nail down your core messaging so donors instantly connect with your mission
✅ Build a bank of high-quality photos & videos to visually showcase your impact
✅ Develop a compelling storytelling strategy that sticks with supporters
✅ Prioritize engagement over perfection (stop overthinking and start connecting!)
✅ Master repurposing to save time and work smarter across multiple platforms
Kelly shares lessons from her own experience of building a nonprofit marketing strategy from the ground up—what worked, what didn’t, and the key principles that can transform your nonprofit’s visibility and fundraising success.
If you found this episode helpful, leave a review and share it with another nonprofit leader who needs a strong marketing game plan!
Feeling stuck on the content treadmill? Creating fresh marketing content all the time can feel exhausting—but what if you didn’t have to start from scratch?
In this episode, Kelly Notcutt reveals why repurposing content is the ultimate time-saving, engagement-boosting strategy for nonprofits.
✅ What repurposing actually means (hint: it's like the sustainability model of marketing—reduce, reuse, recycle!)
✅ Why repurposing works—and how it helps you reach donors, volunteers, and supporters across multiple platforms
✅ How to turn one big piece of content (like your annual report) into dozens of posts, emails, and videos
✅ Practical examples from top nonprofits using repurposed content to expand their reach
✅ How to repurpose content strategically without feeling like you're repeating yourself
The reality? Most of your audience doesn’t see all your content the first time. Repurposing ensures your best stories, impact stats, and messages reach more people without extra work.
Ready to make your marketing work harder for you? Hit play now!
If you loved this episode, leave a review and share it with another nonprofit leader who could use these game-changing tips.
Marketing your nonprofit doesn’t have to feel like an endless hamster wheel of social media posts, emails, and campaigns. What if you could streamline your strategy, save time, and still get better results?
In this episode, Kelly Notcutt shares 5 high-impact ways to make your marketing more efficient, effective, and stress-free in 2025.
✅ How to create a photo bank to save time and boost engagement
✅ The power of impact stories (and how to collect and repurpose them)
✅ Repurposing your content like a pro to maximize reach across platforms
✅ Why a social media calendar is a must-have for consistency and strategy
✅ Unlocking the power of your founder’s story to inspire and connect with donors
These aren’t just theories—they’re proven, time-saving strategies used by nonprofits to grow their audience and increase support without adding more to their to-do list.
Ready to free up your time and work smarter, not harder? Hit play now!
If you found this episode helpful, leave a review and share it with another nonprofit leader who needs to hear it.
Marketing your nonprofit is a full-time job on top of your full-time job—and let’s be real, juggling donor outreach, fundraising, and programs doesn’t leave much time for digital strategy. That’s why outsourcing your nonprofit’s marketing could be the best decision you make in 2025.
In this episode, host Kelly Notcutt breaks down:
✅ What outsourcing looks like for nonprofits of all sizes
✅ The 10 biggest benefits of outsourcing your digital marketing
✅ How to overcome the fear of handing over your nonprofit’s communications
✅ The 10-80-10 rule for delegation (so you don’t lose control)
✅ Why a marketing expert’s outside perspective can help you break through paralysis and scale your reach
Outsourcing isn’t about replacing your role—it’s about supporting you so you can focus on the big picture. From gaining access to specialist skills to ensuring consistency in your messaging, this episode is packed with insights to help you maximize impact without burnout.
If you find this episode helpful, leave a review and share it with a fellow nonprofit leader who needs to hear it!
Welcome to the Nonprofit Marketing Club Podcast!
Marketing your nonprofit doesn’t have to be overwhelming, and that’s exactly why this podcast exists.
In this introductory episode, host Kelly Notcutt—a digital marketer, agency owner, and nonprofit marketing expert—shares what you can expect from the show. If you’re a nonprofit leader, marketer, or passionate about growing your cause online, you’re in the right place!
This podcast is designed to give you quick, actionable insights to elevate your digital presence, reach more supporters, and increase funding—without adding to the chaos of your already full plate.
What you’ll get in future episodes:
✅ Social media strategies to attract new donors
✅ Website and email marketing tips that actually convert
✅ Digital marketing trends tailored for nonprofits
✅ Real-world success stories & expert insights
Upcoming topics include:
How social media builds trust and expands your donor base
Five ways to streamline your nonprofit’s marketing in 2025
If I were starting from scratch, here’s where I’d focus first
Hit subscribe so you don’t miss an episode, and if you love what you hear, leave a review to help other nonprofits discover these game-changing strategies.
