Overwhelmed by the year-end fundraising season? You're not alone. In this episode of the Nonprofit Marketing Club, we're breaking down exactly how to structure your year-end fundraising campaign, so you're not scrambling in November with no plan, no content, and no time.
Whether you're running a Giving Tuesday campaign, launching a December appeal, or planning a full two-month year-end push, this episode will walk you through the five essential steps to build a successful, high-converting campaign from the ground up.
You’ll learn:
How to create a compelling year-end campaign theme that donors rally behind
Why your timeline and pre-launch plan matter more than you think
How to define impact-driven giving levels with real-world examples
What makes a core message powerful, emotional, and shareable
The marketing assets you must prepare before launch day
No fluff. No jargon. Just the real strategy behind running a clear, cohesive, and conversion-focused year-end fundraising campaign.