If you’ve ever felt like every week starts from zero — or like every day is more reactive than proactive — this episode is for you. Matt Stockman breaks down how to escape the constant cycle of overwhelm by creating what he calls your Nonprofit Operations Flywheel: a simple set of systems that give your organization rhythm, predictability, and peace of mind.

In this practical, step-by-step episode, Matt walks you through five systems (or “gears”) that keep your nonprofit running smoothly — even when you’re short on time, staff, or energy:

1. The Planning System – How to set clear 90-day goals tied to your long-term vision so your team can stay proactive, not reactive.
2. The People System – Creating meeting rhythms, clear roles, and communication patterns that keep everyone aligned and engaged.
3. The Process System – Why documenting repeatable tasks saves your sanity — and how to start with just one.
4. The Information System – Organizing your data, donor info, and documents into one “source of truth” your team can trust.
5. The Review System – How to build rhythms for reflection and improvement so your team keeps learning and growing.

Matt also shares a powerful story of a small nonprofit that went from chaos to clarity in just six months by implementing these systems — proving that lasting change comes from consistent structure, not more effort.

🧭 Key Takeaways

• Most nonprofit burnout isn’t caused by too much work — it’s caused by unclear systems.
• Systems create peace of mind, predictability, and long-term sustainability.
• You don’t need complex software or big teams — just consistent rhythms.
• When you build your operations flywheel, you move from reacting to leading.

📈 Free Resources Mentioned

• From Dream to Action: Your Nonprofit Pre-Launch Checklist — 10 essential steps to move your idea toward impact.
• Fearless Fundraising Mini-Course — A free workbook and video series to help you clarify your message and attract more donors.

Both are available at nonprofitlaunchplan.com
.

🎧 Listen If You’re Asking…

• “Why does my nonprofit always feel like it’s starting over?”
• “How can I get out of reactive mode and create consistency?”
• “What systems do I need to actually grow my organization?”
• “How can I get my time and brainpower back as a leader?”

🔗 Call to Action

Ready to design your own operations flywheel?
 Book a free 30-minute discovery call with Matt at nonprofitlaunchplan.com
to get personal guidance on building systems that bring clarity and calm to your nonprofit.

Complexity quietly chokes far too many nonprofits—large and small. Spreadsheets multiply, meetings take over calendars, and software stacks pile up in the name of “getting organized.” But the truth is, the best-run nonprofits are not the ones that are more complicated—they’re the ones that are simpler.

In this episode, Matt Stockman breaks down how unnecessary complexity creeps into nonprofit operations, planning, and technology—and how to fight back with clarity and focus. Whether you’re still in the dreaming phase or already running programs, you’ll learn practical steps to strip away the clutter and lead with simplicity.

In This Episode, You’ll Learn:

• Why complexity is quietly choking so many nonprofits
• The difference between a 40-page strategic plan and a 3-page action plan—and why the latter works better
• How to reverse-engineer your nonprofit’s growth by starting with a 10-year vision, then backing up to 5-year, 1-year, and 90-day goals
• The importance of auditing your technology stack to eliminate overlap and confusion
• How simplicity builds trust, improves communication, and accelerates impact

Practical Takeaways:

1. Flip your planning process: Start with your 10-year vision, then work backward to today’s 90-day goals.
2. Simplify your tools: Audit your apps, systems, and subscriptions annually—if a volunteer can’t learn it in five minutes, it’s too complicated.
3. Revisit your vision yearly: Reassess your long-term goals each year to keep them relevant and achievable.

Resources Mentioned:

• 🧭 Free Guide: From Dream to Action — Your Nonprofit Pre-Launch Checklist (10 Essential Steps)
  
   → Email Matt at matt@nonprofitlaunchplan.com
  or grab it via the website pop-up.
• 
  
• 💡 Free Mini-Course: Fearless Fundraising — A five-part video and workbook series to help you build clear, compelling donor messaging.
• 
  
• 👥 Guest Mention: David Watters – Simple & Engaging david@simpleandengaging.com
  (episode referenced on nonprofit tech and automation)

Connect with Matt:
🌐 www.nonprofitlaunchplan.com

📧 matt@nonprofitlaunchplan.com

🔗 LinkedIn

Quote of the Episode:

Leadership expert Max Dupree once said, “We cannot become what we want by remaining where we are.” In this episode of The Nonprofit Launch Plan Podcast, host Matt Stockman unpacks one of the biggest leadership hurdles nonprofit leaders face — decision paralysis.

Whether it’s keeping a struggling team member too long, clinging to a tired fundraising event, or avoiding an uncomfortable board conversation, decision paralysis can quietly stall your mission’s growth. Matt shares the real reasons leaders get stuck and walks you through a simple, 3-step framework to start making confident, courageous decisions that move your organization forward.

You’ll Learn:

• Why even strong nonprofit leaders struggle to make tough decisions
• The 3 common ways leaders avoid hard choices — and how to stop doing them
• How indecision drains team morale, donor trust, and organizational momentum
• A practical, 3-step plan to break free from paralysis and take action
• How clarity and courage in leadership set your nonprofit up for long-term success

Resources Mentioned:

• 💥 Fearless Fundraising Mini Course — Get the workbook and 5 short videos to help you build fundraising clarity and confidence.
  ➡️ Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• 🚀 From Dream to Action: Your Nonprofit Pre-Launch Checklist — 10 steps to move your nonprofit idea from concept to impact.
  📧 Email matt@nonprofitlaunchplan.com or visit nonprofitlaunchplan.com

One of the biggest mistakes startup and small nonprofits make is trying to serve too many people with too broad of a mission. The result? Your message gets fuzzy, donors aren’t sure exactly who they’re helping, and your programs end up stretched thin.

The truth is this: clarity creates impact. Donors don’t give to “programs” or “initiatives”—they give to change a life. They want to see a face, know a name, and understand exactly what difference their gift is making. That all starts with one essential step: identifying your beneficiary.

In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt Stockman walks you through a practical process to get crystal clear on exactly who your nonprofit exists to serve. With the help of three powerful questions and a simple framework, you’ll learn how to create a “target beneficiary profile” that will help you focus your compassion, sharpen your messaging, and design programs that meet real needs.

Matt also shares why narrowing your focus doesn’t limit your reach—it strengthens your effectiveness. You’ll hear examples of how this kind of clarity transforms donor communication and see how it leads to stronger fundraising, better resource allocation, and more meaningful impact.

Whether you’re dreaming of starting a nonprofit or leading one that’s already running, this episode will give you the tools to clarify your mission, communicate with confidence, and inspire donors to join your cause.

What You’ll Learn in This Episode:

• Why trying to help “everyone” can actually weaken your nonprofit’s impact
• A simple way to clarify exactly who your nonprofit serves
• The 3 questions every nonprofit leader should ask when identifying their beneficiary
• How to build a target beneficiary profile (and why it’s a game-changer for your messaging)
• Practical examples of stronger donor appeals when you know your beneficiary
• How clarity about your beneficiary leads to better programs, more efficient use of resources, and more compelling fundraising

Resources & Links Mentioned in This Episode:

• Fearless Fundraising Mini Course (Free)
  – a workbook + 5 short videos to help you clarify your fundraising message and remove the stress of asking for donations
• From Dream to Action: Your Nonprofit Pre-Launch Checklist (Free PDF) – 10 steps to move your nonprofit idea to impact (email matt@nonprofitlaunchplan.com to request your copy)

Take Action Challenge:

 This week, take the time to create your nonprofit’s target beneficiary profile. Write it down. Give them a name. Describe their needs, their challenges, and what success would look like in their life. Share it with your team and let it guide how you design programs, write emails, and ask donors to give.

When you know exactly who you’re helping, you don’t just build a nonprofit—you build trust, connection, and lasting impact.

Making an emotional connection with your donors is key to fundraising success. But what happens when that emotional momentum hits a digital wall?

So often, the moment a donor is ready to make a gift, the experience on your website feels different, broken, or disconnected—and that can cost you a donation and, more importantly, the trust you’ve worked so hard to build.

In this episode, host Matt Stockman dives into the crucial user experience through the whole donor journey—from clicking a button to completing the gift. He's joined by Cari Kates, Director of Digital Content at Pillar Media, to walk us through how to make sure each step of the digital giving process is as powerful as your initial ask.

This discussion falls under the Fundraising (Development) core area of a strong nonprofit.

Key Takeaways & Topics Covered

• Brand Consistency is King: Learn why maintaining your organization's logo, colors, font, and language on your giving platform is vital for building donor trust and avoiding suspicion when financial data is requested.
• The Seamless Donor Journey: The experience from your original ask (e.g., in an email) to the landing page must be consistent. Ensure suggested gift amounts and mission language match the communication that prompted the click.
• Restate the "Why": The donation page often feels the most transactional. We discuss how to use this space to share an impact story, revisit your mission, and remind donors of the emotional "why" that motivated their gift.
• The Power of the Confirmation: Don't treat the confirmation email as an afterthought or just a receipt. Maximize this opportunity to say thank you, remind the donor of the impact their generosity will make, and provide details on next steps for their gift.

Resources Mentioned in the Episode

Free Resources to Launch and Fuel Your Nonprofit:

• Fearless Fundraising Mini Course: A simple 5-step framework including a workbook and videos to give you clarity on your fundraising messaging and a gameplan for inviting partners.
  • Get it free now at: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• From Dream To Action: Your Nonprofit Pre-Launch Checklist: A free PDF resource detailing 10 essential steps for moving your nonprofit IDEA to IMPACT.
  • Email Matt to request it: matt@nonprofitlaunchplan.com
  • Look for the pop-out on the website: nonprofitlaunchplan.com

Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Fundraising is the lifeblood of your nonprofit—but it doesn’t have to leave you and your team exhausted. In this episode, host Matt Stockman shares five common fundraising practices that drain small nonprofit leaders of their limited energy and capacity. More importantly, he offers practical alternatives that build sustainability, trust, and stronger donor relationships.

What you’ll learn in this episode:

• Why relying solely on events can burn months of effort for little reward—and how to redirect that energy into building individual donor relationships.
• The hidden costs of chasing grants too early and why building systems, donors, and outcomes first sets you up for long-term success.
• How constantly chasing new donors can distract you from nurturing the ones you already have—and why donor retention is your greatest ROI.
• Why weak messaging is like using a dull axe—and how sharpening your story creates clarity, connection, and results.
• The trap of chasing big one-time gifts while neglecting recurring giving—and how even a small monthly giving program creates stability and deeper commitment.

Resources mentioned in this episode:

• Fearless Fundraising Mini Course
  – Free workbook + videos to clarify your messaging and build a fundraising plan you can confidently use.
• From Dream to Action: Your Nonprofit Pre-Launch Checklist – Free guide with 10 essential steps to move your nonprofit idea into impact.

If you’ve been feeling stretched thin or stuck in fundraising that doesn’t move the needle, this episode will help you refocus your energy on what truly works.

Subscribe & Share:
Don’t miss future episodes of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits! Subscribe now, and if you found this episode helpful, share it with another nonprofit leader who could use these tools.

www.nonprofitlaunchplan.com
Email Matt: matt@nonprofitlaunchplan.com
LinkedIn: Matt Stockman | LinkedIn

How do you build lasting trust with donors when your nonprofit is small and your budget is limited? In this episode of the Nonprofit Launch Plan Podcast, Matt takes a deep dive into one of the most recognized nonprofits in the world—Charity: Water—and uncovers what every small or startup nonprofit can learn from their approach.

You’ll discover:

• The 100% Model and how you can adapt it even if you don’t have a network of wealthy donors.
• Charity: Water’s new Waterproof donor platform and three simple ways you can replicate the idea without expensive tech.
• Why closing the loop with donors matters, and how milestone updates and simple impact reports can inspire repeat giving.
• Practical steps you can take this week to build your own version of donor transparency—even in just 60 minutes.

Matt also shares free resources to help you strengthen your fundraising and nonprofit launch plan:

• Fearless Fundraising Framework – a free workbook + video series to take the fear out of donor conversations.
• From Dream to Action: Nonprofit Pre-Launch Checklist – 10 essential steps to move your nonprofit idea toward impact.

🎧 Listen in to learn how you can wow donors, build trust, and grow your nonprofit—even without a massive budget or tech team.

👉 Resources mentioned in this episode:

• Fearless Fundraising Mini Course
• From Dream to Action Pre-Launch Checklist

Email Matt: matt@nonprofitlaunchplan.com

Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn

In this episode of the Nonprofit Launch Plan Podcast, host Matt Stockman addresses a common fear among nonprofit leaders: annoying their donors. He explains that most donors actually stop giving because they don't hear from the organization, not because they lose interest. Matt breaks down why donor communication isn't a transactional obligation, but a way to build a relationship based on trust and consistency. He shares a powerful story of a nonprofit leader who only communicated during a campaign and was essentially "ghosting" their donors. He argues that a donor's financial gift is an intimate act, a desire for a relationship with your organization.

Matt provides a practical framework to build a systematic and sincere communication rhythm that will help you grow a donor base that is loyal and engaged for the long term.

In this episode, you will learn:

• The Donor Communication Rhythm: Matt outlines a four-step framework for staying in touch with donors:

• Immediate Thank You (within 48 hours): This should be a personal touch—a phone call, a handwritten note, or a video message—that is separate from the automated gift receipt.
• Impact Follow-up (within a few weeks): Share a specific story or update on how the donor's gift was used to make a difference.
• Ongoing Rhythm (at least monthly): Integrate donors into a regular communication flow, such as a monthly newsletter or impact story email.
• Special Touches (throughout the year): Add personal touches on a donor's birthday or the anniversary of their first gift to remind them you see them as an individual.

• Pro Tips for Donor Communication: Matt offers additional advice for building strong relationships, including:
• Mix it up: Use a variety of communication methods like email, phone calls, and handwritten notes.
• Keep it donor-centered: Always make the donor the hero of the story. For example, instead of "Our nonprofit raised $10,000," say, "Because of your generosity, you helped put meals on 50 family tables".
• Don't overthink it: Sincerity beats polish every time. A heartfelt message today is better than a perfect one a month from now.
• Batch your work: Matt encourages leaders to dedicate intentional time each week to donor communication to make it a consistent habit that isn't overwhelming.

Resources Mentioned in This Episode:

• Fearless Fundraising Mini Course: A free workbook and five short videos to help you get clarity on your fundraising messaging and create a game plan. Available for free on the website, www.nonprofitlaunchplan.com.

• "From Dream to Action: Your Nonprofit Pre-Launch Checklist": A free PDF with 10 essential steps for moving from a nonprofit idea to a launch plan. Get it by emailing Matt at matt@nonprofitlaunchplan.com or looking for it on the website.

Book A Free Call with Matt: Contact | Nonprofit Launch Plan

Email Matt: matt@nonprofitlaunchplan.com

Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn

Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Are you a new or small nonprofit leader who gets a knot in your stomach at the mention of "finances"? You're not alone. Most of us get into this work to make an impact, not to stare at spreadsheets. But ignoring the numbers can put your mission at risk.

In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman demystifies financial management and gives you a simple, non-intimidating guide to building a strong financial foundation. We'll move you past the messy shoebox of receipts and show you how to gain confidence, build accountability with your donors, and make smarter decisions for your organization. You don't need to be an accountant to be a great financial leader - you just need a clear plan.

Episode Highlights & Key Takeaways:

• Step 1: Separate Your Money. Learn why commingling personal and organizational funds is a massive problem and how opening a simple business checking account is the first, critical step toward financial clarity and professionalism.
• Step 2: Track Every Dollar. Discover how to choose a simple system, from a basic spreadsheet to a free accounting software like Wave, and the importance of tracking income and expenses consistently. We also discuss why bringing in a board treasurer and a dedicated nonprofit CPA is one of the best decisions you can make for your organization, even in the early days.
• Step 3: Understand Your Story. Stop glazing over at financial reports. This segment breaks down the two reports every leader must understand; the Statement of Activities and the Statement of Financial Position - and how they tell the story of your nonprofit's health.
• Don't Do It Alone: We emphasize the value of hiring a professional certified public accountant with a background in nonprofit work. This isn't a luxury; it's a critical investment in your long-term success.

Resources Mentioned in this Episode:

• Book: "Nonprofit Bookkeeping & Accounting For Dummies" by Maire Loughran and Sharon Farris
• Book: "Streetsmart Financial Basics for Nonprofit Managers" by Thomas A. McLaughlin
• Free Resource: Get your free PDF "From Dream To Action: Your Nonprofit Pre-Launch Checklist" by emailing Matt at matt@nonprofitlaunchplan.com and saying "NONPROFIT DREAM".

Book A Free Call with Matt: Contact | Nonprofit Launch Plan Email Matt: matt@nonprofitlaunchplan.com Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

In this episode of the Nonprofit Launch Plan Podcast, host Matt Stockman shares four essential principles for leading your team through difficult seasons. Every nonprofit faces storms—whether it's staff turnover, a shift in funding, or external political changes. How a leader responds during these times can define the future of the organization.

Matt shares a story about a client who took over a small nonprofit after the founder's passing, only to find it in disarray. The new leader made difficult but necessary changes, leading to a period of uncertainty and fear among the team. He emphasizes that as a leader, you are the "thermostat" for your organization, and your team looks to you not just for direction, but for a sense of calm and reassurance.

When your nonprofit is going through a tough season, your team is likely struggling with subconscious fears about job security and the organization's future. As a leader, you have a responsibility to guide them through this, and these four principles can help you do it effectively.

The 4 Guiding Principles for Leading Through a Storm

1. Be Clear: As the saying goes, "Clarity is kindness." During a crisis, your team members' minds are clouded with fear and uncertainty. It's your job to communicate with absolute clarity about your expectations, what the next steps are, and what is needed from each person. Vague statements only add to the fear.
2. Be Honest: Keep your communication factual and grounded in reality. Be honest about what you know and what you don't know. Your team needs a leader who will face the storm with them, not one who pretends it's not happening. Avoid being overly optimistic or pessimistic and stick to the facts.
3. Be Calm: It's easy to react to every new problem like a five-alarm emergency. However, a calm and measured response communicates to your team that they can trust you. Take a moment to pause, evaluate the situation, and then respond thoughtfully. This leadership approach is the difference between reacting in a panic and responding with wisdom.
4. Be Swift: Avoid "analysis paralysis." While it's important to do your homework, your team needs a leader with the confidence to make a decision and commit to a plan. As the "quarterback" of your team, you need to call the play. Your team will be inspired by your decisiveness and confidence.

Matt concludes by reinforcing that these principles will not only help you navigate tough seasons but also build a stronger, more resilient organization and a more cohesive team for the future.

Resources Mentioned in the Episode:

• Freebie #1: Fearless Fundraising Mini Course – This is a 5-step framework to help you take the fear out of asking for money and get more yeses. Get your free copy on the website.
• Freebie #2: From Dream To Action: Your Nonprofit Pre-Launch Checklist – A PDF guide with 10 essential steps to move your nonprofit idea to impact. Get this by emailing Matt at matt@nonprofitlaunchplan.com with the subject line "NONPROFIT DREAM."

Book A Free Call with Matt: Contact | Nonprofit Launch Plan

Email Matt: matt@nonprofitlaunchplan.com

Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn

Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

In this episode of "The Nonprofit Launch Plan Podcast for Startup, Small and Growing Nonprofits", host Matt Stockman dives into the critical topic of self-leadership for nonprofit professionals. Drawing from recent coaching conversations, Matt explores four common mistakes that startup, small, and growing nonprofit leaders make. These aren't intentional errors but rather pitfalls that can lead to burnout, team frustration, and stalled organizational growth.

Learn how to identify and overcome these self-leadership challenges with practical, actionable strategies. Whether you're just starting a nonprofit or leading an established small organization, this episode provides essential guidance on how to lead yourself effectively so you can lead your team to success.

Listen to this episode to learn:

• The danger of constantly changing priorities and how to create a focused, sustainable work plan.

• Why micromanaging—even with the best intentions—chokes team potential and how to empower your staff and volunteers instead.

• Strategies for having tough conversations and creating a culture of clear, kind communication.

• How to combat nonprofit burnout by setting firm boundaries and modeling healthy habits.

• Practical tools and mindset shifts to help you become a stronger nonprofit leader.

Matt's key takeaways from the episode:

• Mistake #1: Always Changing Priorities. Learn how to establish quarterly goals, use a "parking lot" for new ideas, and apply the 24-Hour Rule to maintain focus and build team trust.

• Mistake #2: Micromanaging Everything. Shift your mindset from delegating tasks to delegating outcomes, and learn to accept "good enough" to empower your team.

• Mistake #3: Avoiding Tough Conversations. Discover how to establish a consistent communication rhythm and practice direct, kind feedback to prevent small problems from becoming big ones.

• Mistake #4: Always Being "ON." Find out why setting clear boundaries, modeling healthy habits, and planning a "Sabbath" day are crucial for preventing burnout for both you and your team.

Book A Free Call with Matt: Contact | Nonprofit Launch Plan

Email Matt: matt@nonprofitlaunchplan.com

Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn

Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Demystifying Tech & AI for Nonprofits with David Watters

In this episode of the Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, host Matt Stockman dives into a topic that can feel overwhelming for new and small nonprofits: technology, automation, and AI. Matt's guest is David Watters, CEO of Simple and Engaging, a company dedicated to helping nonprofits use technology smarter to improve their impact.

David shares invaluable insights for organizations just starting out or still relatively small, emphasizing that technology should always be purposeful and focused on solving clear, actual problems, rather than simply chasing the latest shiny new thing.

Episode Highlights:

• Technology Mindset: David stresses the importance of approaching technology with the right mindset – focusing on progress over perfection and starting small, iterating as you go.

• Identifying Automation Opportunities: Learn how to identify repetitive tasks that pull you away from your core mission, and how to map out those processes to pinpoint where technology can truly help.

• Affordable & Accessible Tech: Discover how cloud-based solutions, freemium models, and open-source technology have made powerful tools more accessible and affordable than ever before, even for new nonprofits.

• Navigating AI and Data Security: Understand the valid fears around AI and donor data. David provides crucial insights on how data is processed by AI platforms and what types of data (publicly available, sensitive, personal) you should consider when using AI tools. He also shares practical tips like using locally hosted AI models and anonymizing sensitive information.

• Practical Automation Examples: Hear how automation can scale your impact, such as automating assessment frameworks to reach thousands of partners, and using data analysis to identify macro trends in your beneficiaries' needs.

• Impact Measurement for All: David encourages even new nonprofits to start measuring their impact using accessible tools, including leveraging AI to generate straightforward impact measurement questions.

• Avoiding Tech Mistakes: Learn how to avoid common pitfalls like buying technology without a clear problem to solve or investing in overlapping platforms.

• Staying Current Without Overwhelm: Gain strategies for staying updated with technology trends without getting buried, by focusing on your organization's internal problems first.

Don't miss this jam-packed conversation that will empower you to use smart, budget-conscious technology solutions to achieve greater efficiency and more reach in your nonprofit!

Resources Mentioned:

• David Watters:
  
  
  • LinkedIn: David J. Watters David Watters | LinkedIn

  • Website: Simple and Engaging
    
    
  • Email: david@simpleandengaging.com

Sites that David mentions in the podcast: 

• GPT4All: GPT4All – The Leading Private AI Chatbot for Local Language Models 
• N8N (open-source workflow automation): n8n.cloud
• AlternativeTo.net (website for finding software alternatives): AlternativeTo - Crowdsourced software recommendations | AlternativeTo

Special Offer from Matt Stockman:

• Get My Free Fearless Fundraising Mini Course: Matt shares his 5-step framework to take the fear out of asking for financial partnership and help you get more "yeses" early on your journey. It's an easy-to-use workbook with five short videos, absolutely free! Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• Join the 100 Million Impact Initiative: Matt shares his big vision to empower 10,000 nonprofits worldwide, each impacting at least 10,000 people, to collectively improve the lives of 100 million globally. Join this free community of impact makers! 

Book A Free Call with Matt: Contact | Nonprofit Launch Plan

Email Matt: matt@nonprofitlaunchplan.com

Find Matt on LinkedIn: Matt Stockman | LinkedIn

Get My Free Fearless Fundraising Mini Course:Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Welcome to a special episode of "The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits" where Matt Stockman, your host, shares a deeply personal and inspiring vision for the future! We often talk about the 6 key areas of nonprofit success (Leadership, Development/Fundraising, Marketing, Programs & Services, Operations, and Finances). This week, we're diving into something foundational: vision.

Building on a previous episode about crafting powerful vision statements, Matt reveals the audacious, deeply personal vision for his own endeavor, the Nonprofit Launch Plan coaching business, and this very podcast. His new vision is designed to be:

• Inspiring and Aspirational: It should make you say, "Yes, I want that too!"
• Future-Oriented: Looking decades ahead.
• Clear, Concise, and Memorable: A single, potent sentence.
• Scary Big: So grand it's never fully achievable, driving continuous effort.

Introducing the 100 Million Impact Initiative! Matt's bold vision is to empower 10,000 nonprofits worldwide, each committing to impacting at least 10,000 people, so that together, we improve the lives of 100,000,000 people globally. This is the 100 Million Impact Initiative.

Are you in? If you're a startup, small, or growing nonprofit driven by the desire to change lives, Matt invites you to join this incredible initiative. It's free to join – simply email him at matt@nonprofitlaunchplan.com with "I'm In" in the subject or body of your email, and become part of a growing community of Impact Makers and World Changers!

Also in this episode: Matt shares details about his signature offer, the Nonprofit Launch Plan coaching. This intensive program includes three 90-minute virtual meetings to deep-dive into your nonprofit's performance across the 6 key areas, resulting in a customized, detailed Launch Plan to help you get off the ground or reach the next level. Podcast listeners receive a special discount!

Next Episode Preview: Don't miss next week's episode where Matt will explore how AI and technology can be leveraged by small nonprofits with limited time and budget, featuring David Watters of Simple and Engaging!

Book A Free Call with Matt: Contact | Nonprofit Launch Plan
Email Matt: matt@nonprofitlaunchplan.com
Find Matt on LinkedIn: (1) Matt Stockman | LinkedIn
Get My Free Fearless Fundraising Mini Course: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

In this episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives into two crucial, interconnected topics for your nonprofit's financial health: the incredible benefits of monthly giving programs and critical pitfalls to avoid with high-capacity donors. Discover how consistent support can provide peace of mind and predictability, and learn a simple formula to determine your ideal monthly ask. Plus, hear real-world case studies about the dangers of over-reliance on a few large donors and strategies to build a broad, diverse funding base for lasting impact.

In This Episode, You'll Discover:

• The Power of Consistent Support: Why establishing a monthly giving program is essential for stable, predictable income and more accurate budgeting.

• Deeper Donor Relationships: How monthly giving fosters a sense of partnership and transforms donors into highly engaged advocates for your mission.

• Crafting Your Monthly Ask: Two practical methods to determine what to ask for from your monthly supporters, including a per-unit cost approach and a formula based on your average single gift.

• Avoiding the "Single Donor Trap": The critical risks of relying too heavily on one or a few major donors, illustrated by compelling case studies.

• Strategies for Diversification: Why building a broad base of support from the outset is vital for your nonprofit's long-term sustainability and resilience.

Resources Mentioned:

• Book a Free Consultation with Matt: If you're facing a specific question or issue with your nonprofit, book a no-pressure, no-obligation chat with Matt to discuss your challenges and explore potential next steps. Find the link on the Nonprofit Launch Plan website. Contact | Nonprofit Launch Plan

• Free 5-Step Fundraising Workbook & Videos: Get free access to an easy-to-use workbook and 5 short videos that walk you through the essential steps to confidently invite others to partner with your nonprofit financially. Available at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Connect with Us:

• Website: nonprofitlaunchplan.com
• Email: matt@nonprofitlaunchplan.com
  
  
• Subscribe to the Podcast: Don't miss future episodes!
  
  
  

Welcome to the Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits! In this episode, host Matt Stockman sits down with special guest Bob Lonac, a seasoned expert in nonprofit leadership with a remarkable career, including roles at Young Life, International Justice Mission, and CRISTA. Bob is also the author of "Live Large: Seven Lasting Lessons for Navigating Life's Twists and Turns" and a sought-after consultant specializing in the crucial relationship between a nonprofit CEO (or Executive Director) and their Board of Directors.

This episode is a must-listen for startup nonprofits, small nonprofits, and anyone new to a leadership role, offering practical insights to establish a strong foundation.

What You'll Learn in This Episode:

• Understanding Core Roles: Bob Lonac breaks down the fundamental differences between the CEO/Executive Director's responsibilities and the Board of Directors' functions in a nonprofit.
• "Working In" vs. "Working On" the Mission: Discover the critical distinction between day-to-day operational work and strategic oversight, and why your board should primarily focus on "working on the mission."
• Building Your Board: Learn what to look for when adding initial board members to ensure a healthy and effective governance structure.
• The Power of Blue Ocean Strategy: Bob introduces the concept of Blue Ocean Strategy and how identifying a unique niche can significantly impact your nonprofit's success and growth, drawing examples from organizations like International Justice Mission (IJM).
• Key Board Responsibilities: Get clear on the essential duties of a nonprofit board, including CEO evaluation, ensuring financial health, and providing strategic guidance.
• Establishing Clear Boundaries: Practical advice on how to unwind situations where board members are too involved in daily operations and how to foster a spirit of openness and transparency.
• Speaking with One Voice: The importance of the board making unified decisions through resolutions, not individual directives.
• Board Evolution and Term Limits: Why and how a nonprofit board should evolve over time, including the benefits of implementing term limits for board members.
• The Importance of Humility in Leadership: Bob shares a profound insight from the Harvard Business Review on the most important quality of a great leader – finding people better than you and empowering them.

Key Takeaways for Nonprofit Leaders:

• Define Roles Clearly: From day one, establish clear job descriptions for both the CEO/Executive Director and the Board. The CEO sets the vision and strategy; the board hires and evaluates the CEO based on outcomes and oversees long-term success and financial health.
• Strategic Board Engagement: Your board's primary role is to "work on the mission"—focusing on future planning, governance, and accountability, not day-to-day tasks.
• Embrace Feedback: Annual, written evaluations of the CEO are crucial for growth and accountability, provided they are delivered with a spirit of support for the CEO's success.
• Don't Go It Alone: Building a successful nonprofit requires a team of diverse talents and a deep commitment from leadership.

Resources Mentioned:

• Guest: Bob Lonac
• Bob Lonac's Website: boblonac.com
• Book: "Live Large: Seven Lasting Lessons for Navigating Life's Twists and Turns" by Bob Lonac
• Book: "Blue Ocean Strategy" by W. Chan Kim

Connect with Nonprofit Launch Plan:

• Subscribe: Don't miss future episodes – subscribe to the Nonprofit Launch Plan podcast!
• Free Consultation: Book a free, no-obligation call with Matt Stockman to discuss your nonprofit journey: Contact | Nonprofit Launch Plan
• Free Resource: Access the "Fearless Fundraising Framework" workbook and videos to build your fundraising confidence: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• Email Matt: matt@nonprofitlaunchplan.com

Unlock the power of storytelling to transform your nonprofit's marketing! In this episode of The Nonprofit Launch Plan Podcast, host and nonprofit growth coach Matt Stockman dives deep into "From Impact to Influence: Telling Your Nonprofit's Stories Well". Discover why compelling stories create emotional connections, simplify complex ideas, and inspire action – from donations to volunteerism. Learn the crucial difference between a "story" and a mere "endorsement," and get practical examples of nonprofits effectively using narratives to drive their mission.

Matt breaks down the "Key Elements of a Compelling Impact Story," providing you with a clear framework: Character, Challenge, Solution, Outcome, and Call to Action. Get essential tips on focusing on individuals, using vivid details, ensuring authenticity, and building a valuable story archive. 

Don't miss this episode if you're a startup, small, or growing nonprofit looking to boost engagement, secure more funding, and truly showcase your incredible impact.

In This Episode, You'll Learn:

• Why storytelling is the most powerful marketing tool for nonprofits.

• The fundamental difference between impact stories and general endorsements.

• The 5 key elements of a compelling nonprofit story (Character, Challenge, Solution, Outcome, Call to Action).

• Practical tips for crafting authentic and ethical stories.

Connect with Us:

• Website:Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• Book a Call: Contact | Nonprofit Launch Plan
• Email: matt@nonprofitlaunchplan.com
• LinkedIn: Matt Stockman | LinkedIn
  
  

Hashtags:

#Nonprofit #NonprofitMarketing #Storytelling #NonprofitImpact #Fundraising #NonprofitGrowth #SocialGood #MissionDriven #StartupNonprofit #SmallNonprofit #NonprofitSuccess #MarketingStrategy #NonprofitTips #Philanthropy #CommunityImpact #MarketingForNonprofits #NonprofitLaunchPlan #PodcastForNonprofits #Charity #SocialChange

Keywords:

nonprofit storytelling, nonprofit marketing, amplify mission, impact stories, nonprofit growth, startup nonprofit, small nonprofit, nonprofit fundraising, volunteer engagement, nonprofit strategy, social impact, donor relations, marketing channels, compelling stories, nonprofit launch plan, effective communication, charity marketing, social good campaigns, mission statement, authentic storytelling.

Are you building a nonprofit with lasting impact? Welcome back to "The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits!" In this essential Part 2 episode, host Matt Stockman dives deep into the crucial, yet often misunderstood, nonprofit vision statement.

Many people confuse mission and vision, but they serve distinct purposes for nonprofit leadership and strategic direction. While your mission statement defines "why your nonprofit exists," your vision statement paints a powerful picture of "where your organization is going" and "what long-term success looks like." Think of it as your organization's north star, guiding every decision from program development to fundraising strategies.

In this episode, you'll discover:

• The critical difference between a mission statement and a vision statement for nonprofits.
• Why a well-crafted vision statement is vital for inspiration, motivation, and strategic decision-making within your nonprofit organization.
• How a compelling vision helps attract donors and supporters, fostering emotional connection and demonstrating long-term impact.
• Strategies to prevent mission creep and maintain focus on your nonprofit's core objectives.
• Key characteristics of an effective and inspiring vision statement for charitable organizations.
• Real-world vision statement examples from successful nonprofits like Habitat for Humanity and Teach For America.
• A practical 4-step framework for crafting your nonprofit's unique vision statement, designed for startup nonprofits and growing organizations. This includes: 
  • Dreaming Big: The "Imagine a World Where..." exercise to envision your ultimate social impact.
  • Identifying Core Themes: Refining your ideas into a compelling future state.
  • Drafting Your Statement: Tips for conciseness, aspiration, and clarity.
  • Testing and Refining: Ensuring your vision resonates with your team, board, and community.

Special Free Resource for Nonprofit Fundraising!

Are you struggling with nonprofit fundraising? It's the #1 challenge for many new nonprofits, but it's also where you should focus 80% of your initial energy. Matt has a free mini-course just for you! Learn the 5 core steps of the Fearless Fundraising Framework with a PDF workbook and 5 short videos. This course will help you clarify your messaging and grow your confidence to ask for financial support, leading to more partners and greater results for your nonprofit's mission.

Get your FREE Fearless Fundraising mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits!

Connect with Us:

• Have a specific question or issue you're facing with your nonprofit? Book free, no-pressure time on Matt's calendar to discuss your challenges and get personalized recommendations. Contact | Nonprofit Launch Plan
• Visit our website: nonprofitlaunchplan.com for more nonprofit resources, tools, and guidance.
• Matt's email: matt@nonprofitlaunchplan.com
• LinkedIn: (5) Matt Stockman | LinkedIn

Keywords: nonprofit vision statement, mission statement, nonprofit leadership, strategic planning, fundraising, nonprofit organization, startup nonprofit, growing nonprofit, charitable organizations, social impact, nonprofit development, organizational development, nonprofit resources, Fearless Fundraising Framework, nonprofit guidance, community impact, board development, program development.

Welcome to The Nonprofit Launch Plan Podcast! In this foundational episode, your host Matt Stockman tackles the single most important reason most nonprofits fail—and it isn't a lack of funding. It's a lack of clarity. Your organization's mission statement is the bedrock of your success, influencing everything from leadership and fundraising to daily operations and measuring impact.

Before you skip ahead thinking you've "checked the box" on your mission statement, Matt challenges you to ask: Is it truly working for you? This episode dives deep into how to transform your mission statement from a forgotten line on your website into a powerful tool that functions as your organization's compass, magnifying glass, and yardstick.

Learn the simple but powerful formula for crafting a mission statement that is clear, concise, and compelling. We'll break down real-world examples from successful nonprofits like St. Jude Children's Research Hospital and the American Red Cross, and expose the common pitfalls of vague, jargon-filled statements that hinder growth. If you want to ensure your nonprofit is built for lasting success, this episode is your essential first step.

In This Episode, You'll Learn:

• The 3 critical functions of a powerful mission statement: 
  • A Compass: Guiding your daily decisions and keeping you focused on what truly matters.
  • A Magnifying Glass: Helping you focus on the specific problem you are uniquely called to solve.
  • A Yardstick: Creating a clear and measurable way to track your progress and impact.
• The clear distinction between a Mission Statement (your daily purpose: the what, how, and for whom) and a Vision Statement (your long-term future: the why and where you're going).
• The proven formula for a great mission statement: Who you serve, What you do, and How/Why you do it.
• Actionable steps to evaluate your current mission statement or write a new one from scratch using a simple sentence-completion exercise.

Free Resources & Links

• [FREE MINI-COURSE] The Fearless Fundraising Framework: Are you struggling with fundraising? Overcome your fear and build confidence with our free mini-course. You'll get a PDF workbook and 5 short videos walking you through the proven 5-step process to clarify your message and invite others to partner with you financially.
  • Get the free course at: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
• 
  
• [FREE CONSULTATION] Book a Free Call with Matt: Are you facing a specific challenge or feeling overwhelmed? Book a free, no-pressure discovery call. We'll get to know each other, discuss what you're dealing with, and I'll follow up with recommended next steps.
  • Book your free call here: https://www.nonprofitlaunchplan.com

Strong Mission Statements:

• St. Jude Children's Research Hospital: To advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.
• American Red Cross: To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
• Wyoming Hunger Initiative: We work to prevent food insecurity by increasing awareness and support for the work of local anti-hunger organizations statewide through innovative programs that connect like-minded organizations as well as funding support for local solutions.

Connect & Subscribe

Thanks for listening to The Nonprofit Launch Plan Podcast, for Startup, Small, and Growing Nonprofits.

• Subscribe on your favorite podcast platform so you never miss an episode.
• Share this episode with another nonprofit leader who is working to create lasting impact.
• Visit our website for more resources, tools, and guidance: https://www.nonprofitlaunchplan.com
• Matt's email: matt@nonprofitlaunchplan.com
• LinkedIn: (2) Matt Stockman | LinkedIn

Until next time, keep making a difference!

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Are your nonprofit's emails getting opened, read, and acted upon? In this essential episode of "The Nonprofit Launch Plan Podcast," host Matt Stockman dives deep into the art and science of effective email communication for startups, small, and growing nonprofits. Discover why email is far from dead in 2025 and how to leverage it to build a strong foundation for your organization's success.

Whether you're focused on fundraising, marketing, or storytelling, email touches every facet of your nonprofit's operations. Matt reveals the common mistakes that hinder your emails from reaching their full potential and shares 10 game-changing best practices to elevate your email marketing strategy. Learn how to craft compelling messages that engage donors, attract partners, and celebrate your impact.

In this episode, you'll learn:

• Why email remains a vital communication tool for nonprofits in today's digital landscape.
• How to define a singular goal for every email to maximize its impact.
• The power of personalization and why writing to "one person" makes a difference.
• Strategies for slaying your subject lines and optimizing preview text for higher open rates.
• Tips for crafting conversational yet succinct email content.
• The importance of testing your emails across various devices before sending.
• A crucial step to ensure your email's message is clearly understood.

Don't let your valuable emails go unread! Tune in to gain actionable insights that will transform your nonprofit's email communication, boost engagement, and drive meaningful results.

Special Offer for Listeners: Struggling with fundraising? Matt offers a free mini-course: "Fearless Fundraising Framework." This valuable resource includes a PDF workbook and 5 short videos designed to clarify your messaging and build confidence in inviting financial partnership. Get your free mini-course at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

website: Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits
email Matt: matt@nonprofitlaunchplan.com
LinkedIn: https://www.linkedin.com/company/nonprofit-launch-plan/

Welcome to "The Nonprofit Launch Plan Podcast," where host Matt Stockman helps startup, small, and growing nonprofits build a strong foundation. In this episode, we tackle the #1 pain point for many: fundraising. Specifically, we’re honing in on Step 5 of the Fearless Fundraising Framework: The Action Step, and how it empowers you to invite others to create lasting impact.

Matt explains why a clear call to action is non-negotiable for turning informed supporters into active donors. You'll learn how to guide potential givers through an emotional journey, making them the hero of the story as their involvement solves critical problems. We'll revisit the first four steps – Problem, Solution, Ask, Urgency – to show how they build to this crucial final step, ensuring your ask resonates and drives results.

Hear real-world examples from humanitarian relief and youth development organizations that effectively use this framework to secure financial partnerships. Plus, Matt offers valuable advice on handling rejections and building a strong email list for ongoing donor engagement.

What You'll Learn:

• The significance of a strong call to action in your nonprofit fundraising strategy.
• How to integrate Fearless Fundraising principles into all your donor communications.
• Practical examples of effective calls to action from successful nonprofits.
• Tips for navigating "no" responses and nurturing potential donors for future success.

Free Resource: Ready to transform your fundraising confidence? Grab your free mini-course on the 5 core steps of the Fearless Fundraising Framework! It includes a PDF workbook and 5 insightful videos. Access it now at Nonprofit Launch Plan | Consulting & Fundraising for Nonprofits

Email: matt@nonprofitlaunchplan.com
LinkedIn: Matt Stockman | LinkedIn