Q4 is the graveyard for lazy marketing. Every year, business owners crank out more posts, flood their feeds, and wonder why nothing sticks. It’s not about more volume. It’s about strategy, intention, and execution. And if you miss that in Q4, you’re already behind. In this episode, Stoy Hall and Kristina Hall rip apart the myths the “experts” keep pushing. We tackle why Q4 is the toughest quarter of the year, how ad spend spikes and engagement plummets, and why throwing AI-generated junk into...
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